As it turns out, Salesforce also wanted to buy LinkedIn, but was outbid by Microsoft.

Choosing the right vendor can make or break a marketing strategy, so it’s no wonder marketers are more scrupulous than ever before.

Intelligent computers that can make decisions like humans are on the roadmap for Hewlett Packard Enterprise.

The use of social networks like Facebook, Twitter and Google’s YouTube by terrorist groups for propaganda, recruitment, fundraising and other activities has come into sharp focus recently. It seemed inevitable that these companies would at some point be blamed for the misuse of these forums and become targets of lawsuits from families of victims.

If there’s one thing Carpet Court’s new CMO, Kara Norris, has learnt about marketing and digital innovation in a franchise-based business, it’s that you need to take people along the journey with you.

Many sales and marketing campaigns would be pointless if they didn’t eventually lead to the brand collecting money from its customer. And the goal is to make the payments process as painless as possible, if not entirely invisible.

Capgemini has brought its international digital service design consultancy to Australia aimed at pooling its digital and user experience expertise into one client offering.

All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Microsoft and Starbucks have teamed up to launch an Outlook add-in that lets people easily send the gift of coffee to one another and schedule meetings at a Starbucks cafe.

Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.

Advertising contributes a mammoth $40 billion to the Aussie economy and is a key driver behind employment, competition and innovation, a recent report found.

​Innovation must be on the board’s agenda and a driving force behind the work of the CMO, according to two of Australia’s leading marketers.

Trying to ensure your sustainable brand message is heard in a heavily competitive marketplace means finding innovative and creative ways to engage customers. Kellogg’s digital marketing team has recently been on overdrive to succeed.

AGL commences search for new marketing and retail leader, Jetstar gets a new CMO from Target, and Polycom appoints an Asia-Pacific marketing chief based out of Sydney.

Apen Nutritionals and digital agency, Deepend recently joined forced to give the S-26 range a whole new layer of brand offering, while streamlining its content marketing strategy.

Many brands are still delivering lacklustre digital experiences that are resulting in poor customer satisfaction, a loss of loyalty and advocacy, a new report claims.

Microsoft has made a big bet on LinkedIn, announcing Monday that it will spend nearly US$26.2 billion to purchase the enterprise-focused social networking and recruiting company.

Typical destination marketing programs have a tendency to fall back on the usual clichés of landmarks, icons and cultural attractions. But for Adelaide City Council, making the city a more attractive destination has meant reimaging what it means for a visitor or resident to interact with the location.

Data isn’t killing creativity, but it could threaten to kill the creative ego, according to HCF’s CMO, Jenny Williams.