​Deepend, RGA Sydney and Liquid Interactive were the big winners of the night at the 22nd annual AMY awards for digital excellence in Sydney.

Forget Mad Men. Today’s marketers are more likely to be math men and women. They plumb the depths of big data with advanced analytical tools. They buy and use dazzling new software - some spend more on technology in a given year than their companies’ IT departments. They are hot on the trail of marketing’s holy grail, the ability to measure ROI on every campaign.

After more than 12 years as Deloitte Australian’s local CMO, David Redhill has been promoted to global marketing chief of its global consulting business.

The NSW Department of Education’s ambitious plans to make core online information services a seamless, customer-first experience for teachers, parents and students is seeing the group increasingly embrace human-centred design.

Telstra is being taken to court by the Australian Olympic Committee after the telco launched what many see as a guerrilla marketing campaign linking its brand to the 2016 Games in 2016.

Telstra has kicked off a widespread branding campaign aimed at showcasing how its products and services work together to bring technological magic into people’s live.

Understanding more about the customer and connecting the dots from their behaviour across a multitude of platforms, digital and in-store is the Holy Grail for General Pants GM of marketing, Renee Awadalla.

Forrester Research identifies three key ‘Es’ lying at the heart of good customer experience: Effectiveness, ease and emotion. And according to principal analyst for customer experience, Ryan Hart, emotion is by far the biggest contributor to how people feel about brands.

Google, YouTube and Aldi remain the top three brands in Australia but Apple has fallen from fourth to tenth position, according to the latest YouGov rankings.

​The gravitational centre for how organisations need to think about customer relationships has moved to customer service, according to Zendesk’s global chief.

The greatest threat to your brand is not whether customers hate you, it’s indifference, Xero’s chief marketing and business officer, Andy Lark, claims.

All the latest martech and adtech related news from Data61, Leadpages, SalesPredict, eBay, CenturyLink, Google, Rakuten, Tapa, Conversion Logic, Teradata, Zendesk and MaritzCX.

A great Voice of the Customer (VoC) program plays a pivotal role in improving customer experience and creates greater empathy among employees. But what does it take to get it right?

Australia’s Privacy watchdog has released a new report recommending both Coles and Woolworths make enhancements to their customer loyalty programs to ensure consumers’ personal information is looked after appropriately.

Mercedes-Benz Vans is looking to grow its reach into Australia’s thriving startup and SMB sectors with a new activation giving entrepreneurs the opportunity to 'pimp' its Vito van.

A digital communications overhaul aimed at improving the way Vision Australia staff collaborate has also delivered a host of customer services benefits since its launch.

It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

The Good Guys has struck a partnership with online services marketplace, Airtasker, to launch a new digital platform aimed at better connecting customers with its installers.

While marketing automation maturity has certainly arisen in recent years, these platforms are still too often used by brands as glorified email blast engines. That’s if they’ve been adopted at all. Here, we speak with three brands that have deployed marketing automation in order grow the scope of their wider customer and digital engagement efforts.

Knowing your customers better through data in order to communicate more successfully with them is a no-brainer for most marketers. Making the leap from ideal to action, however, is a different story.