CMO moves: AGL hunts for new marketing leader, Jetstar’s gets promoted to customer chief, Polycom appoints APAC CMO

Latest marketing leadership updates in Australia

AGL has confirmed a search in underway for a new marketing chief following the departure of its general manager of marketing and retail.

The energy giant has confirmed Mark Brownfield, who was general manager of marketing and retail customers for the past year, has left the business to pursue other interests.

Brownfield had been with AGL for more than eight years, holding a number of general manager roles including GM of business customers, GM of retail sales and distribution, and GM of marketing and retail sales.

A company representative told CMO Brownfield had already left the organisation and a search is currently underway for his replacement.

Jetstar gets new CMO

Jetstar also has a new CMO and is looking to redouble its efforts around data and digital.

The budget airline group has appointed Target’s former marketing director, Phil Wade, as its new CMO from 1 July.

Wade left Target last year to join the Qantas Group and run the hotels platform for Qantas and Jetstar, Hooroo. He takes over the CMO’s post from Liz McCarthy, who will now head up Jetstar’s group customer care and share services functions across Asia-Pacific.

Prior to joining Target for 18 months, Wade built a career in senior marketing and ecommerce roles with the likes of UK retail giant, TJX, as well as Unilever.

In a statement, Jetstar’s chief commercial officer, Catriona Larritt, said Wade’s pedigree in marketing and ecommerce were key reasons for his appointment.

“Under Phil’s leadership, we’ll redouble our focus on data and digital,” she said. “ We’re working to become one of the great travel retailers in the region and Phil’s appointment will help us get there.”

Polycom appoints Sydney-based marketing chief

Collaboration technology vendor, Polycom, has also gained a Sydney-based Asia-Pacific senior director of marketing. Gabrielle Cichero joins from security vendor, FireEye, where she was head of marketing for APJ covering partner marketing, digital and Web marketing and executive programs.

Prior to that, Cichero was at HP, where she spent seven years undertaking multiple roles including senior direct of marketing for Asia-Pacific. She also worked for Mercury Interactive in various marketing roles for nine years prior to it being acquired by HP in 2006.

Cichero is tasked with establishing the company’s marketing strategy for APJ, primarily focusing on sales alignment and leading key field marketing initiatives.

“Polycom has amazing opportunity in Asia-Pacific to improve business productivity, social equity and communication through the power of collaboration,” Cichero said. “The impact of true collaboration is incredible – when every meeting is more productive, every product cycle shorter, and every customer connection more intimate, distances disappear. The positive effects are not only reflected on the bottom line, but also in people’s lives. I am excited to join the team and look forward to delivering winning marketing strategies for the region.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in