Salesforce also bid for LinkedIn, but lost out to Microsoft

That helps to explain the US$26.2 billion price tag

Microsoft surprised everyone Monday when it announced plans to acquire LinkedIn for more than US$26 billion. But it wasn't the only suitor: Salesforce wanted in, too.

The San Francisco-based software-as-a-service vendor was interested in LinkedIn primarily for its recruiting business, Salesforce CEO Marc Benioff told Recode on Thursday. The company gave LinkedIn a "solid look" but was unable to match Microsoft's huge offer.

Salesforce's interest makes sense: information from the business-focused social network could have proved useful to people working with Salesforce products. Microsoft has similar ambitions for LinkedIn, which it sees as a potential boon to its Dynamics CRM and Office offerings in particular.

According to Recode, Salesforce approached LinkedIn when the company was already deep into negotiations with Microsoft. Salesforce's bid was reportedly a combined cash and stock offer, while Microsoft's final bid was all cash, and allows LinkedIn to continue operating independently.

It's an interesting bit of backstory, especially given that Microsoft last year reportedly tried to buy Salesforce.

Salesforce itself is no stranger to big acquisitions; two weeks ago it said it would buy e-commerce cloud service provider Demandware for $2.8 billion. "It's the season of M&A," Benioff told Recode.

Microsoft, meanwhile, isn't slowing down its acquisition pace either. On Thursday it said it had acquired chat app maker Wand for an undisclosed sum.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in