Digital Marketing
The whitegoods and appliance retail market is a fiercely competitive marketplace and ripe for digital disruption. Which is why The Good Guys decided to up its ecommerce game in order to give its customer experience a significant boost, The Good Guys’ GM of digital commerce, Bevan Morris, says.
Leadership
More than 120 of Australia's marketing, digital and customer leaders descended on the ICC in Sydney for the inaugural CMO Momentum conference on 20 July. Here are some of the pictorial highlights from the day.
Leadership
Former RedBalloon CEO and Tourism Australia CMO, Nick Baker, has re-emerged as the new CEO of outdoor equipment and travelling accommodation and experiences marketplaces, Outdoria and Go See Australia.
Leadership
Fashion retail is going through a digital revolution that requires retailers to up their game not only in terms of marketing, but also around technology utilisation and innovative thinking.
Digital Marketing
Bendigo and Adelaide Bank has stepped up its customer-centric technology investments another significant notch, deploying IBM’s Campaign, Watson Campaign Automation and IBM Interact tools in a bid to improve real-time interactions with customers.
Leadership
Building a winning culture inside Airbnb is a combination of understanding brand purpose, knowing what to stand up for, and fostering core values, according to global head of customer experience, Aisling Hassell.
Leadership
Nine has appointed a new group marketing director as part of an executive restructure that sees chief marketing and digital officer, Alex Parsons, focused more squarely on digital and data growth opportunities.
Digital Marketing
IAB Australia and Nielsen have officially taken the wrappers off their Digital Content Ratings scorecard, aimed at giving publishers, agencies and marketers daily digital audience data across all devices.
Leadership
Marketers are all grappling with rapid change, but according to insurance and banking Suncorp Group's chief customer officer, Mark Reinke, it’s the customer-centric businesses that can operate more like digital platforms like AirBnB that will ultimately survive.
Digital Marketing
Today’s digitally-savvy customer is interacting with brands across so many different channels, from email to social to test - and brands are now faced with the challenge of creating a consistent and personalised customer journey across all these various touchpoints.
Leadership
IAG has poached New Corp Australia’s head of innovation and product chief, Mark Drasutis, as its new chief digital officer to over digital strategy and experience.
Digital Marketing
An Australian company is promising to bring fresh levels of transparency and data insight to the out-of-home advertising space with a new automated software reporting tool.
Leadership
Myer has revealed its deputy CEO, chief merchandise and customer officer, Daniel Bracken, is leaving the company amid ongoing tough retail trading conditions.
Digital Marketing
The impending arrival of Amazon on Australian shores has left many brands and retailers scrambling to implement a response. And it’s the way in which Amazon will serve the market that arguably offers the biggest industry shake-up and reshape how consumers access products and services for brands and retailers alike.
Digital Marketing
All the latest martech and adtech news this week from Zeta Global, Sizmek, Rocket Fuel, Marketo, Campaign Monitor, Freshworks, Integrate, YomConnect and DataXu.
Leadership
Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.
Leadership
Salesforce global CMO, Simon Mulcahy, agrees there’s a problem with today’s modern marketing leader. And it’s one of definition.
Digital Marketing
It’s a big day for adtech acquisitions, with programmatic ad player, Sizmek, acquiring Rocket Fuel and Rubicon Project picking up programmatic inventory vendor, nToggle.
Digital Marketing
While many Australian brands struggle with what impact Amazon’s arrival in Australia might have on their sales channel, at least one has had first-hand experience with the American online behemoth for years.
Digital Marketing
Yet another digital marketing agency has been snapped up, this time by IT integrator and services provider, NextGen.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
