JCDecaux creates CMO role as it eyes expansion

Out-of-home advertising player promotes marketer to executive-level role

Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.

Wake joined the company in 2011 as marketing director, and has led the brand push as JCDecaux invested in digitising its network and providing more data-driven capabilities to customers. She was also instrumental in the launch of Digital Citylights panels across CBD locations.

Another milestone was spearheading a partnership with data marketplace player, Data Republic, which the company claims as an Australian first, giving JCDecaux access to geospatial, behavioural and transaction-level insights from its pool of data. Wake was also responsible for establishing the Pigeon Project, an online research consumer community, and Orbit, its geospatial planning tool for marketers and media planners.

Wake has spent 18 years in the media industry and was formerly a research and strategy director at Initiative. Her promotion comes following Max Eburne’s elevating to chief commercial officer late last year.

“Essie has made an invaluable contribution to building our company,” said JCDecaux CEO, Steve O’Connor. “Initially charged with leading trade marketing activities, Essie’s capabilities and tireless commitment warranted her promotion to our local management board.

“As we enter ‘JCDecaux 3.0’, Essie’s qualities will help steer the business in a broader marketing sense. She’s moved well beyond her initial remit, and the new CMO role recognises that and more importantly, acknowledges the increasingly important role that marketing, and all that it now encompasses, will aid in the growth of the company over the coming period.”

Wake said she was driven by JCDecaux’s innovative and progressive business spirit.

“Its commitment to innovation and design, as well as the investment in digital and data capabilities to offer advertisers in-depth, dynamic knowledge about our audience, makes it an exciting time to lead marketing as we enter a new era of growth,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Your site is very meaningful.you have presented a very valuable article.https://www.baneh.comgoodluck

فروشگاه اینترنتی

ACCC releases Consumer Data Right draft framework for comment

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in