JCDecaux creates CMO role as it eyes expansion

Out-of-home advertising player promotes marketer to executive-level role

Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.

Wake joined the company in 2011 as marketing director, and has led the brand push as JCDecaux invested in digitising its network and providing more data-driven capabilities to customers. She was also instrumental in the launch of Digital Citylights panels across CBD locations.

Another milestone was spearheading a partnership with data marketplace player, Data Republic, which the company claims as an Australian first, giving JCDecaux access to geospatial, behavioural and transaction-level insights from its pool of data. Wake was also responsible for establishing the Pigeon Project, an online research consumer community, and Orbit, its geospatial planning tool for marketers and media planners.

Wake has spent 18 years in the media industry and was formerly a research and strategy director at Initiative. Her promotion comes following Max Eburne’s elevating to chief commercial officer late last year.

“Essie has made an invaluable contribution to building our company,” said JCDecaux CEO, Steve O’Connor. “Initially charged with leading trade marketing activities, Essie’s capabilities and tireless commitment warranted her promotion to our local management board.

“As we enter ‘JCDecaux 3.0’, Essie’s qualities will help steer the business in a broader marketing sense. She’s moved well beyond her initial remit, and the new CMO role recognises that and more importantly, acknowledges the increasingly important role that marketing, and all that it now encompasses, will aid in the growth of the company over the coming period.”

Wake said she was driven by JCDecaux’s innovative and progressive business spirit.

“Its commitment to innovation and design, as well as the investment in digital and data capabilities to offer advertisers in-depth, dynamic knowledge about our audience, makes it an exciting time to lead marketing as we enter a new era of growth,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in