JCDecaux creates CMO role as it eyes expansion

Out-of-home advertising player promotes marketer to executive-level role

Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.

Wake joined the company in 2011 as marketing director, and has led the brand push as JCDecaux invested in digitising its network and providing more data-driven capabilities to customers. She was also instrumental in the launch of Digital Citylights panels across CBD locations.

Another milestone was spearheading a partnership with data marketplace player, Data Republic, which the company claims as an Australian first, giving JCDecaux access to geospatial, behavioural and transaction-level insights from its pool of data. Wake was also responsible for establishing the Pigeon Project, an online research consumer community, and Orbit, its geospatial planning tool for marketers and media planners.

Wake has spent 18 years in the media industry and was formerly a research and strategy director at Initiative. Her promotion comes following Max Eburne’s elevating to chief commercial officer late last year.

“Essie has made an invaluable contribution to building our company,” said JCDecaux CEO, Steve O’Connor. “Initially charged with leading trade marketing activities, Essie’s capabilities and tireless commitment warranted her promotion to our local management board.

“As we enter ‘JCDecaux 3.0’, Essie’s qualities will help steer the business in a broader marketing sense. She’s moved well beyond her initial remit, and the new CMO role recognises that and more importantly, acknowledges the increasingly important role that marketing, and all that it now encompasses, will aid in the growth of the company over the coming period.”

Wake said she was driven by JCDecaux’s innovative and progressive business spirit.

“Its commitment to innovation and design, as well as the investment in digital and data capabilities to offer advertisers in-depth, dynamic knowledge about our audience, makes it an exciting time to lead marketing as we enter a new era of growth,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in