JCDecaux creates CMO role as it eyes expansion

Out-of-home advertising player promotes marketer to executive-level role

Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.

Wake joined the company in 2011 as marketing director, and has led the brand push as JCDecaux invested in digitising its network and providing more data-driven capabilities to customers. She was also instrumental in the launch of Digital Citylights panels across CBD locations.

Another milestone was spearheading a partnership with data marketplace player, Data Republic, which the company claims as an Australian first, giving JCDecaux access to geospatial, behavioural and transaction-level insights from its pool of data. Wake was also responsible for establishing the Pigeon Project, an online research consumer community, and Orbit, its geospatial planning tool for marketers and media planners.

Wake has spent 18 years in the media industry and was formerly a research and strategy director at Initiative. Her promotion comes following Max Eburne’s elevating to chief commercial officer late last year.

“Essie has made an invaluable contribution to building our company,” said JCDecaux CEO, Steve O’Connor. “Initially charged with leading trade marketing activities, Essie’s capabilities and tireless commitment warranted her promotion to our local management board.

“As we enter ‘JCDecaux 3.0’, Essie’s qualities will help steer the business in a broader marketing sense. She’s moved well beyond her initial remit, and the new CMO role recognises that and more importantly, acknowledges the increasingly important role that marketing, and all that it now encompasses, will aid in the growth of the company over the coming period.”

Wake said she was driven by JCDecaux’s innovative and progressive business spirit.

“Its commitment to innovation and design, as well as the investment in digital and data capabilities to offer advertisers in-depth, dynamic knowledge about our audience, makes it an exciting time to lead marketing as we enter a new era of growth,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in