IAG nabs News Corp innovation head as chief digital officer

Mark Drasutis joins the insurance giant's Customer Labs division, reporting to chief customer officer, Julie Batch

IAG has poached New Corp Australia’s head of innovation and product chief, Mark Drasutis, as its new chief digital officer to over digital strategy and experience.

The newly created position sits within the insurance giant’s Customer Labs and covers a broad range of brands, including NRMA, CGU, SGIC and WFI. Drasutis will report directly to IAG’s chief customer officer, Julie Batch, and starts officially in October.

Drasutis has spent the past four-and-a-half years with News Corp, initially as its head of innovation, before being promoted to chief product officer of Digital in February last year. Prior to this, he led consumer products development for Yahoo!’s European, Middle East and Africa teams, based out of the UK. His 20-year resume in media and digital product work also includes roles with AOL, Sportal and the Economist.

Mark Drasutis
Mark Drasutis


In a statement, Batch said Drasutis will lead efforts to build IAG’s digitally enabled customer experiences, working to anticipate what’s next for customers.

“Mark is an innovator, consumer product expert and strategic visionary who cares deeply about building high-performing teams, working in agile environments and focusing on the needs of customers,” she commented.

Drasutis said he was looking forward to helping set the course for customer-focused growth ac ross all IAG brands.

“Digital is now central to insurance services and sets new levels of customer expectations for IAG and its brands to make peoples’ lives safer,” Drasutis said. “This opportunity to combine the great teams, data, platforms and technologies at IAG was one I couldn’t miss.”

Drasutis is the second high-profile executives appointed in Customer Labs, and reflects a wholesale re-organisation of the IAG business to become more customer-led. In February, IAG also appointed its first group-wide chief marketing officer, former Saatchi & Saatchi boss, Brent Smart, who also reports to Batch.

IAG introduced Customer Labs as part of a restructure of the business in 2015. The division incorporates digital and marketing teams and takes the lead on customer experience. Other capabilities include data and insight, pricing, brand architecture, human-centred design and new business incubation and venturing.

Further changes to the IT function not long after the new structure was announced also saw digital innovation shift into the Customer Labs division.

As part of these efforts, a digital marketing transformation is underway at IAG to centralise core marketing technology to better align to a new customer approach while improving campaign efficiencies.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in