Digital Marketing
Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.
Digital Marketing
Google abused its dominant position in the search engine market to illegally promoted its comparison shopping service, the European Union's top antitrust authority ruled Tuesday.
Princess Cruises is expanding its global wearable technology program into Australia, equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.
Leadership
Australian hospitality and entertainment group, Solotel, has crowned Dan Lacaze as its first group marketing director, a role that invites him to the executive leadership table.
Customer Experience Management
Customer advocacy is being increasingly listed as a CMO’s highest strategic priority. In our latest Food for Thought series we asked leading marketers: What does customer advocacy mean to you and your team?
Leadership
A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.
Digital Marketing
Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.
Digital Marketing
Historic galleries are under more pressure than ever to meet new audience and stakeholder expectations. Even such a highly engaged venue as the Art Gallery of NSW (AGNSW) has slipped from a top 20 global art listing. But while bringing digital change can be challenging, AGNSW’s director of public engagement, Jacquie Riddell, said the decision to invest in the right tech stack is starting to generate positive stakeholder outcomes, help boost engagement and drive internal efficiencies.
Digital Marketing
Labelled as the great ‘Dubbo disruptor’, online platform, Channel 40, is Australia’s first-ever app connecting drivers and freight owners in an Uber-like system. And its impact has already been felt across the heavyweight trucking industry.
Digital Marketing
All the latest adtech and martech news from Alibaba Group, Verizon, Integral Ad Science, Taboola, Sysomos, Sprout, Qualtrics and Smaato.
Digital Marketing
Grace Group has undergone its first brand overhaul in more than 30 years aimed at unifying and showcasing the breadth of records management, storage and removal services it offers.
Digital Marketing
The interconnected digital world has fundamentally shifted how people choose, share and value brand messaging and raised the importance of being ‘meaningful’ in order to stand out from the crowd.
Digital Marketing
Over the last decade, a perfect storm of game-changing technologies have entered the global market, disrupting industries, organisations and people in their wake. There are many who believe blockchain technology could be just as transformative. Specifically, on how we address personal data and identity.
Customer Experience Management
Yogurt company, Chobani Australia, has sunk its teeth into a Qualtrics experience management platform that the company said will bring together CX insights and staff engagement metrics.
Leadership
SumoSalad co-founder and CEO, Luke Baylis, talks about marketing's broader business role and why he's so keen to improve customer understanding at the healthy fast food restaurant chain.
Leadership
Google remains as Australia’s most influential brand, with social media giant Facebook a close second, a new study from Ipsos reports.
Social Media
Eventbrite and Facebook have taken the wrappers off a new event discovery and ticket buying facility in Australia, allowing users to buy tickets directly within Facebook, without having to leave the site or app.
Digital Marketing
When Cochlear’s first global leader of digital marketing operations, Divya Jumani, joined the ASX-listed organisation 12 months ago, she faced an all-too common quandary: A marketing automation platform largely being used as an email tool.
Leadership
More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.
Leadership
CMO is delighted to announce nominations for the 2017 edition of our CMO50 are now open.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
