Utilising player and game data to drive fan engagement is at the top of the priority list for Capgemini’s global innovation teams after the consulting group became a multi-year sponsor of the World Rugby Sevens Series.
Leadership
The Commonwealth Bank has appointed a successor to outgoing CEO, Ian Narev, highlighting the new chief’s customer-centric outcomes, technology-led retail achievements and employee engagement efforts as key reasons for his appointment.
Leadership
A lack of investor trust, and the fallout from the GFC a decade on, is behind CFA Institute’s new US$100m, three-year global brand campaign to raise standards across investment management.
Strategy
If we needed further examples that CX is the key to business success in a hyper-competitive marketplace, Catch Group’s new omni-channel CX approach is paying off with huge gains in both NPS scores and revenue.
Digital Marketing
All the latest martech and adtech news this week from IBM, Salesforce, Digimind, Taboola, and more.
Digital Marketing
Data is driving a fundamental transformation within the marketing and advertising industries as organisations increasingly seek to target and personalise their messaging, a newly released digital advertising report has found.
Digital Marketing
Rejuvenating Mastercard’s ‘Priceless’ program locally, uniting marketing and communications and fostering highly localised experiences are just some of the ways the card company’s Australian marketing chief says she’s getting to put her stamp on the brand.
Digital Marketing
Adobe, IBM, Liferay and Sitecore have clinched top spots on the coveted leaders quadrant in Gartner's newly created Magic Quadrant for Digital Experience Platforms.
Digital Marketing
Marketers should take the impending GDPR European regulation as a blueprint for how they need to handle and provide access to consumer data if they’re to continue building trust with their customers.
Leadership
Highly regarded marketing leader, Andy Lark, has joined Foxtel as its chief marketing officer, overseeing brand, content, customer management, acquisitions, digital and product management.
Digital Marketing
Westpac customers will now have the opportunity to undertake banking transactions while text messaging after the banking giant announced new capabilities for Apple’s iMessage.
Digital Marketing
The arrival of Amazon Alexa in Australia is set to become an even bigger game-changer in the way brands interact with their consumers than mobile apps when they made their debut more than 10 years ago, industry pundits believe.
Digital Marketing
All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.
Digital Marketing
Myer has promoted its head of digital and data, Mark Cripsey, to chief operating officer as part of a restructure of the business that also sees staff slashed across supporting operations.
Digital Marketing
There is a huge disconnect between marketers and consumers when it comes to effective integration of multimedia campaigns, according to new research by Kantar Millward Brown.
Digital Marketing
Aussie brands including Airtasker, REA Group, Hipages, Seek, EnergyAustralia, Qantas and NAB have been quick to launch their own ‘skills’ for Amazon’s voice assistant, Alexa, following news that local customers can officially buy the retail giant’s Echo voice-based interaction speakers from February.
Digital Marketing
Cryptocurrency is the biggest game-changer to hit customer loyalty programs since the introduction of frequent flyer points more than 30 years ago.
Digital Marketing
The shift to Bupa as a health and care provider, rather than a simple insurer, is a step closer with the launch of its new messaging direction, ‘Life is a gift. Take care of it’.
Leadership
Former HCF CMO, Jenny Williams, has taken the top marketing job at insurance comparisons marketplace, Compare the Market.
Strategy
Adopting AI-based capabilities for social media and text analytics are just the latest examples of how Volkswagen is opening up “customer insights gems” that improve its experience game, its CX leader says.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
