Embattled ASX-listed department store confirmed it's cutting further operational support staff
Myer has promoted its head of digital and data, Mark Cripsey, to chief operating officer as part of a restructure of the business that also sees staff slashed across supporting operations.
Cripsey joined the ASX-listed department store in 2015 as chief digital and data officer after a two-year stint at Coles as GM of customer and multi-channel IT. As COO, he will now oversee the Myer store network, online business as well as marketing and Myer one, including data analytics.
The appointment comes six months after Myer’s former deputy CEO, chief merchandise and customer officer, Daniel Bracken, left the organisation and two years into a transformation plan to try and turn around the embattled department store in the modern, omni-channel age.
Cripsey reports directly into Myer CEO, Richard Umbers. In a statement, Umbers said the newly created role reflected the importance of digital and data across the whole organisation, as well as the need to integrate physical and online offers.
“Under Mark’s leadership, Myer will be better placed to anticipate and respond to the structural shifts occurring in retail and capitalise on the opportunities that exist in improving the use of our customer data,” he said.
At the same time, however, Umbers confirmed further changes were being made to consolidating supporting operations that sees a “number of team members” leaving Myer. As a result, he said more than 40 per cent of total support office space had been vacated since September 2015.
“Recent trading conditions have been tough, in part as a result of reduced traffic to physical stories,” Umbers continued. “In spite of this, we have continued to make good progress on our transformation agenda, improving range and service to our customers, building a high-growth, omni-channel business and improving productivity and efficiency.
“As a result of the changes announced today, we are able to further consolidate our supporting operations.”
Myers also announced that its current CFO, Grant Devonport, is stepping down at the end of January after two-and-a-half years, and being replaced by Nigel Chadwick. Umbers highlighted Chadwick’s experience working with Spotless, BHP and Telstra and in sectors facing disruption as key reasons for his appointment.
In its most recent annual report for the year to 29 July 2017, Myer reported a 1.4 per cent drop in sales to $3.2 billion, a decrease of 0.2 per cent on a comparable store basis. NPAT dropped 2.2 per cent year-on-year from $69.4 million to $67.9 million, while end net profits came in at just $11.9 million, a drop of 80 per cent.
The bright spark was the omni-channel business and online store, which reported a 41.1 per cent increase in sales over the past 12 months. This saw omni-channel reach $177 million in revenue over the 2017 financial year, representing 8.2 per cent of total sales in July.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital
In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...
hill william
Predictions: 9 digital marketing trends for 2019
We're going to have more agencies than audiences soon!
cartercarter.com.au
JWT's Mirum digital agency ramps up Australian push
I think the key word here is 'caution' do you really have anything valuable to add. If not silence is a smart approach. Clients are smart...
internetmarketingconsultant
What Australia Day advertising says about brand purpose and cultural leadership