Myer digital and data chief promoted to COO; further staff cuts confirmed

Embattled ASX-listed department store confirmed it's cutting further operational support staff

Myer’s chief digital and data officer, Mark Cripsey, speaking at the Online Retailers Conference 2016 in Sydney
Myer’s chief digital and data officer, Mark Cripsey, speaking at the Online Retailers Conference 2016 in Sydney

Myer has promoted its head of digital and data, Mark Cripsey, to chief operating officer as part of a restructure of the business that also sees staff slashed across supporting operations.

Cripsey joined the ASX-listed department store in 2015 as chief digital and data officer after a two-year stint at Coles as GM of customer and multi-channel IT. As COO, he will now oversee the Myer store network, online business as well as marketing and Myer one, including data analytics.

The appointment comes six months after Myer’s former deputy CEO, chief merchandise and customer officer, Daniel Bracken, left the organisation and two years into a transformation plan to try and turn around the embattled department store in the modern, omni-channel age.

Cripsey reports directly into Myer CEO, Richard Umbers. In a statement, Umbers said the newly created role reflected the importance of digital and data across the whole organisation, as well as the need to integrate physical and online offers.

“Under Mark’s leadership, Myer will be better placed to anticipate and respond to the structural shifts occurring in retail and capitalise on the opportunities that exist in improving the use of our customer data,” he said.

At the same time, however, Umbers confirmed further changes were being made to consolidating supporting operations that sees a “number of team members” leaving Myer. As a result, he said more than 40 per cent of total support office space had been vacated since September 2015.

“Recent trading conditions have been tough, in part as a result of reduced traffic to physical stories,” Umbers continued. “In spite of this, we have continued to make good progress on our transformation agenda, improving range and service to our customers, building a high-growth, omni-channel business and improving productivity and efficiency.

“As a result of the changes announced today, we are able to further consolidate our supporting operations.”

Myers also announced that its current CFO, Grant Devonport, is stepping down at the end of January after two-and-a-half years, and being replaced by Nigel Chadwick. Umbers highlighted Chadwick’s experience working with Spotless, BHP and Telstra and in sectors facing disruption as key reasons for his appointment.

In its most recent annual report for the year to 29 July 2017, Myer reported a 1.4 per cent drop in sales to $3.2 billion, a decrease of 0.2 per cent on a comparable store basis. NPAT dropped 2.2 per cent year-on-year from $69.4 million to $67.9 million, while end net profits came in at just $11.9 million, a drop of 80 per cent.

The bright spark was the omni-channel business and online store, which reported a 41.1 per cent increase in sales over the past 12 months. This saw omni-channel reach $177 million in revenue over the 2017 financial year, representing 8.2 per cent of total sales in July.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Sign in