Long-serving executive leader to pursue her "entrepreneurial spirit"
News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.
Sheffield has been with the organisation for the past 10 years, holding such roles as managing director of News Digital Networks Australia and CEO of NewsLifeMedia before becoming chief digital officer 12 months ago. Prior to this, she was GM of lifestyle channels for Foxtel.
Among her achievements at News have been leading commercial and innovation partnerships for Taste.com.au and Vogue Australia, helping news.com.au to number one in the online news category, launching and chairing joint venture. Medium Rare Content Agency, and launching new digital networks such as Food Corp, the News Prestige Network and women’s network under WHIMN.
In a statement, Sheffield said she had loved her time with news in a period of significant change for the media landscape.
“But with the business soaring I’m ready to pass the baton to an exceptional team and pursue my entrepreneurial spirit,” she said.
Executive chairman, Michael Miller, highlighted Sheffield’s significant achievements over her time with news.
“With those achievements in place, I understand her desire to explore her own opportunities and I wish her well,” he said.
The company said Sheffield will remain on-board to assist with a transition to fresh digital leadership until April.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.
In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...
Rowan
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...
Frederic
State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact
I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...
Tony Ahn
Salesforce announces customer data platform
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce