Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
Sheffield resigns News Corp chief digital officer post
Long-serving executive leader to pursue her "entrepreneurial spirit"
News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.
Sheffield has been with the organisation for the past 10 years, holding such roles as managing director of News Digital Networks Australia and CEO of NewsLifeMedia before becoming chief digital officer 12 months ago. Prior to this, she was GM of lifestyle channels for Foxtel.
Among her achievements at News have been leading commercial and innovation partnerships for Taste.com.au and Vogue Australia, helping news.com.au to number one in the online news category, launching and chairing joint venture. Medium Rare Content Agency, and launching new digital networks such as Food Corp, the News Prestige Network and women’s network under WHIMN.
In a statement, Sheffield said she had loved her time with news in a period of significant change for the media landscape.
“But with the business soaring I’m ready to pass the baton to an exceptional team and pursue my entrepreneurial spirit,” she said.
Executive chairman, Michael Miller, highlighted Sheffield’s significant achievements over her time with news.
“With those achievements in place, I understand her desire to explore her own opportunities and I wish her well,” he said.
The company said Sheffield will remain on-board to assist with a transition to fresh digital leadership until April.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
Okitoi Steven
How this banking group tackled a digital marketing transformation
Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...
Blue Mushroom Infozone Pvt Ltd
Out of home advertising companies strive for greater metrics and transparency
Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing
gve
How AMP is using AI to create effortless ‘experiences’
is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...
Sunita Madan
Society will decide where digital marketing takes us next: Oracle
This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...
johny blaze
What machine learning has done for the Virgin Velocity program