The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Sheffield resigns News Corp chief digital officer post
Long-serving executive leader to pursue her "entrepreneurial spirit"
News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.
Sheffield has been with the organisation for the past 10 years, holding such roles as managing director of News Digital Networks Australia and CEO of NewsLifeMedia before becoming chief digital officer 12 months ago. Prior to this, she was GM of lifestyle channels for Foxtel.
Among her achievements at News have been leading commercial and innovation partnerships for Taste.com.au and Vogue Australia, helping news.com.au to number one in the online news category, launching and chairing joint venture. Medium Rare Content Agency, and launching new digital networks such as Food Corp, the News Prestige Network and women’s network under WHIMN.
In a statement, Sheffield said she had loved her time with news in a period of significant change for the media landscape.
“But with the business soaring I’m ready to pass the baton to an exceptional team and pursue my entrepreneurial spirit,” she said.
Executive chairman, Michael Miller, highlighted Sheffield’s significant achievements over her time with news.
“With those achievements in place, I understand her desire to explore her own opportunities and I wish her well,” he said.
The company said Sheffield will remain on-board to assist with a transition to fresh digital leadership until April.
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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
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