Long-serving executive leader to pursue her "entrepreneurial spirit"
News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.
Sheffield has been with the organisation for the past 10 years, holding such roles as managing director of News Digital Networks Australia and CEO of NewsLifeMedia before becoming chief digital officer 12 months ago. Prior to this, she was GM of lifestyle channels for Foxtel.
Among her achievements at News have been leading commercial and innovation partnerships for Taste.com.au and Vogue Australia, helping news.com.au to number one in the online news category, launching and chairing joint venture. Medium Rare Content Agency, and launching new digital networks such as Food Corp, the News Prestige Network and women’s network under WHIMN.
In a statement, Sheffield said she had loved her time with news in a period of significant change for the media landscape.
“But with the business soaring I’m ready to pass the baton to an exceptional team and pursue my entrepreneurial spirit,” she said.
Executive chairman, Michael Miller, highlighted Sheffield’s significant achievements over her time with news.
“With those achievements in place, I understand her desire to explore her own opportunities and I wish her well,” he said.
The company said Sheffield will remain on-board to assist with a transition to fresh digital leadership until April.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021