Digital Marketing
ASX-listed artificial intelligence company, Flamingo, has commenced a trial with Liberty Mutual Insurance Company in the US that will see its cognitive virtual assistant guiding customers through auto insurance quotations.
Digital Marketing
The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.
Digital Marketing
All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.
About 70 of New Zealand's top technologists, marketers and CX leaders descended on the Hilton Auckland on 27 February for the annual CIO-CMO Exchange event series, hosted by CMO and CIO magazines. This year's theme, Shifting from Digital to Customer-led transformation, was investigated via a keynote from digital futurist, Anders Sorman-Nilsson, followed by a case study from Spark NZ's digital and CX delivery leader, and a panel featuring Fonterra, Yellow Pages, Mercury Energy and TS4B.
Digital Marketing
If marketers aren’t running split-testing on Facebook ads, they're not doing Facebook correctly.
Strategy
iSelect is making big investments into a single view of customer and martech initiatives as the company moves to “unlock insights” and deliver improved customer experience, according to iSelect CEO, Scott Wilson.
Leadership
Former BMW CMO Stuart Jaffray has scooped the Melbourne managing director role at Starcom Australia, ending his ten-year run at the German multinational automobile company.
Digital Marketing
Marketers need to sell the benefits of data-driven personalisation to the consumer and those who might not be as digitally-savvy if Australian business is to remain competitive.
Leadership
Following the acquisition of two IT companies to expand its business offerings, Canon has launched a new brand concept after applying consumer marketing techniques to the world of B2B.
Digital Marketing
It is imperative marketers better understand artificial intelligence (AI), otherwise they could end up measuring the wrong thing and miss the right digital advertising opportunities.
Leadership
Data regulation is going to be key to marketing innovation, said Steve Lok, head of marketing technology and ops at The Economist.
Digital Marketing
ANZ Bank has become the latest strategic investor into data sharing market place, Data Republic, under a new partnership aimed at lifting the banking institution’s data insights game.
Digital Marketing
Achieving significant productivity wins via data-driven automation and unifying business insight into a single source of truth are just two big priorities for The Iconic’s analytics and data science chief.
Digital Marketing
Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.
Digital Marketing
Boost Juice is claiming to be the first retailer to give Bitcoin away to customers after launching a new four-week campaign in Australia.
Leadership
Whether you are sitting in traffic, or at war, the body reacts to stress in the same way. And it’s costing businesses millions every year, according to one ex-US Marine turned leadership and peak-performance expert.
Digital Marketing
All the latest martech and adtech news this week from LiveRamp, Radius, Thunder, Google, SmartMeasures, Tapad and more.
Digital Marketing
For many Australian organisations, 22 February marks the day when they lose much of their ability to hide shortcomings in how they safeguard the personal data of clients and employees.
Leadership
Former Qantas, NRL and IAG marketing leader, Lewis Pullen, has pulled up stumps on working for established brands and taken a CMO’s post at a local startup.
Digital Marketing
Medibank is publicly challenging what better health means for all Australians, even if better health means not taking out health insurance, with the launch of its new brand platform that aims to offer more transparency in health insurance.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
