Microsoft plans to pilot a blockchain-based digital ID platform that would allow users to control access to sensitive online information via an encrypted data hub.
Digital Marketing
STM Brands is using integrated augmented reality (AR), including interactive 3D graphics, animation and video, in a bid to deliver a new shopping experience that boosts customer engagement and brand awareness.
Digital Marketing
Unilever CMO, Keith Weed, has threatened to pull the FMCG giant’s digital advertising from Facebook and Google if the pair don’t remove controversial and extreme content from their online platforms.
Digital Marketing
Australia’s marketing workforce is expected to grow by more than 11 per cent, or 30,000 jobs, in the next five years thanks to increased integration of marketing with other business functions and the growth of digital marketing.
Digital Marketing
With the dominance of digital in today’s marketing conversations, it is easy to forget that for many mid-tier Australian organisations, their digital journey is still in its infancy. But if you can take advantage of two decades of learning to achieve spectacular results, it’s not always a bad thing.
Leadership
News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.
Strategy
Customer satisfaction and advocacy are the cornerstones of commercial success for Bendigo and Adelaide Bank and have put the organisation in the best opportunity possible to grow in a volatile environment where trust and reputation are paramount.
IAG is beefing up its marketing team once more, appointing two additional senior marketing leaders aimed at lifting its creative and strategic marketing nous.
Strategy
Specialty Fashion Group (SFG) has rolled out a new campaign management platform, unified its website back-end and restructured ecommerce and customer insights teams as part of efforts to improve its customer and omni-channel approach.
Leadership
Former Myer deputy MD and chief marketing and merchandising officer, Daniel Bracken, has re-emerged as the new CEO and managing director of Specialty Fashion Group, owner of brands including Millers, Katies, Rivers and Crossroads.
Digital Marketing
The decision to start small and gain quick email wins through AI-powered subject lines and content choices has given Virgin Holidays’ customer lifecycle leader the leadership buy-in to transform its entire communications approach.
Leadership
Former Australian Association of National Advertisers (AANA) chief, Sunita Gloster, has taken up a director-level role with PricewaterhouseCoopers’ CMO Advisory practice.
People
Property platform, Brickx, is hiring industry experts to clinch key customer and product roles and beefing up its marketing strategy in a bid to further disrupt the property investment market in Australia.
People
Israeli drinks company SodaStream is beefing up its video presence and social media play in the wake of successful influencer marketing campaigns including ‘Join a Revolution’ featuring ‘The Mountain’ from the Game of Thrones.
Digital Marketing
Qantas and Tourism Western Australia are making virtual reality the centrepiece of their new tech-led tourism marketing campaign, which gives Victorians the opportunity to experience Western Australia via an interactive pop up in Federation Square.
Leadership
Unused loyalty points and air miles can now be converted into a cash donation for charity at a time when cryptocurrency and credit card regulations are shaking up traditional customer loyalty programs.
Digital Marketing
CMO's top 8 martech stories for the week from AppLift, Episerver, Marketo, comScore, and more.
Strategy
AMP’s CEO says further investment into technology capability such as its Goals 360 advice platform and Salesforce CRM are transforming the financial planning process for customers and the advisers supporting them.
Leadership
Colette Garnsey OAM, formerly core brand director of Just Group, has been appointed to the Flight Centre Travel Group board of directors as a non-executive director, effective immediately.
Leadership
CBA has delivered a $4.8 billion half year profit, despite the financial giant being plagued with scandals that have seen it become the subject of a royal commission, and forced to pay millions in ASIC fines and customer refunds.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
