An inability to produce targeted, trigger-based communications to customers has become a problem of the past for Heritage Bank after deploying a new campaign management platform.

Building and actioning a single view of customer experience and debating the role of AI in marketing were just some of the themes discussed by senior marketing and customer engagement leaders in Melbourne on 5 December for the CMO and Sitecore roundtable event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.

Learning the power of art coupled with science has been one of the biggest lessons in 2017 for IAG CMO, Brent Smart.

Brian Andrews likes to joke that he is the Forrest Gump of the Net Promoter Score movement, always turning up at seminal moments in its development.

All the latest martech, adtech and customer technology news from Zeta Global, Blis, dataxu, AdRoll, Sprout Social and Amobee.

More than 50 per cent of office workers across Asia-Pacific rate access to cutting-edge technology in the workplace above perks such as food and office design, a new report claims. Yet with artificial intelligence (AI) predicted to eradicate 40 per cent of Australian jobs in the next 10-15 years, more companies need to be mindful of seeding control to next-generation technologies or losing sight of the human in the midst of the next wave of organisational change.

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.

Deloitte has joined forces with emerging tech company Well Placed Cactus (WPC) as part of its mission to expand its digital reality team.

With Amazon officially opening up shop in Australia, local retailers are ‘bracing for impact’ and grappling with the ensuing business and marketing implications in what’s considered an already tough retail environment.

Former Samsung CMO and experienced marketing leader, Arno Lenior, has joined Amazon Australia as director of marketing.

Last-click attribution remains the bane of the digital marketing industry, many in the industry agree. Yet widespread use as a result of technology, along with growing applications of artificial intelligence (AI) in programmatic advertising, could actually see brands beholden to this misguided approach for even longer.

The potentially detrimental impact of digital platform giants such as Facebook and Google on media and advertising competition in Australia is being put under the spotlight thanks to a new inquiry announced by the Federal Government.

Myer has put out a call for suppliers to participate in its new Myer Market after launching a beta of the online marketplace this week.

Even when Tamara Dull is home on her own, she is never really alone. Throughout her house are scattered more than 100 home AI devices and controllers that help her do everything from monitor and control her environment to buy groceries.

It’s very easy for data-driven marketers to fall into the trap of short-term gain through rational advertising campaigns. But it’s the emotional ads that are going to deliver longer lasting sales impact, ThinkTV’s direct of research, insights and education, Steve Weaver, says.

Brands will increasingly use artificial intelligence (AI) strategies to prioritise personalisation at scale, while ‘fake news’ will continue to influence social strategies as ‘trust declines, while peer influence will rise,” according to Hootsuite’s third annual Social Trends Report.

Officeworks has become the second retailer this week to jump onto the voice interaction bandwagon, announcing an integration with Google Assistant that will allow consumers to engage with its products and brand via voice-activated devices.

It’s time to challenge the assumption marketers have sole responsibility for deciding what the voice of a brand sounds like, Google strategist, Sam Payne, claims.

Iconic Aussie brand, Golden Circle, has invested in its first children’s book and brand ambassador as part of efforts to emphasise its family friendly purpose with Australian consumers.