Westpac brings bank transacting to text messaging

Australian banking group launches iMessage shortcut to allow customers to make payments via text messaging

Industry experts: Amazon Alexa will transform the way brands engage with consumersWestpac customers will now have the opportunity to undertake banking transactions while text messaging after the banking giant announced new capabilities for Apple’s iMessage.

In what it’s claiming as a banking first in Australia, Westpac’s new iMessage shortcut will allow customers to make payments, generate a cashless card code and share their bank details digitally while still within a text message.


The new functionality is an extension of the Westpac mobile banking app and comes just a day after the bank also announced its first ‘skill’ for Amazon’s voice interaction platform, Alexa. Initially, the voice-based skill is limited to information-based queries around accounts.

Read more:  Industry experts: Amazon Alexa will transform the way brands engage with consumers

To use the iMessage payments capability, users tap the Westpac icon, sign in with their password, confirm a payment and then send a text message to the payee with details. It’s compatible with phones on iOS11 and with the latest version of the Westpac mobile app.

Westpac chief executive of consumer bank, George Franzis, said the aim of the game is seamless transacting.

“Our customers want a swift, secure banking experience that fits with their lifestyle and we are always exploring ways to enhance our services,” he said. “It makes sense to pair banking and texting together - these services are an everyday part of Australians’ lives.

“We are keen to give our customers a broad range of choice when it comes to banking and we know digital developments like Westpac for iMessage will be welcome news.”   

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in