Westpac brings bank transacting to text messaging

Australian banking group launches iMessage shortcut to allow customers to make payments via text messaging

Industry experts: Amazon Alexa will transform the way brands engage with consumersWestpac customers will now have the opportunity to undertake banking transactions while text messaging after the banking giant announced new capabilities for Apple’s iMessage.

In what it’s claiming as a banking first in Australia, Westpac’s new iMessage shortcut will allow customers to make payments, generate a cashless card code and share their bank details digitally while still within a text message.


The new functionality is an extension of the Westpac mobile banking app and comes just a day after the bank also announced its first ‘skill’ for Amazon’s voice interaction platform, Alexa. Initially, the voice-based skill is limited to information-based queries around accounts.

Read more:  Industry experts: Amazon Alexa will transform the way brands engage with consumers

To use the iMessage payments capability, users tap the Westpac icon, sign in with their password, confirm a payment and then send a text message to the payee with details. It’s compatible with phones on iOS11 and with the latest version of the Westpac mobile app.

Westpac chief executive of consumer bank, George Franzis, said the aim of the game is seamless transacting.

“Our customers want a swift, secure banking experience that fits with their lifestyle and we are always exploring ways to enhance our services,” he said. “It makes sense to pair banking and texting together - these services are an everyday part of Australians’ lives.

“We are keen to give our customers a broad range of choice when it comes to banking and we know digital developments like Westpac for iMessage will be welcome news.”   

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in