Westpac brings bank transacting to text messaging

Australian banking group launches iMessage shortcut to allow customers to make payments via text messaging

Industry experts: Amazon Alexa will transform the way brands engage with consumersWestpac customers will now have the opportunity to undertake banking transactions while text messaging after the banking giant announced new capabilities for Apple’s iMessage.

In what it’s claiming as a banking first in Australia, Westpac’s new iMessage shortcut will allow customers to make payments, generate a cashless card code and share their bank details digitally while still within a text message.


The new functionality is an extension of the Westpac mobile banking app and comes just a day after the bank also announced its first ‘skill’ for Amazon’s voice interaction platform, Alexa. Initially, the voice-based skill is limited to information-based queries around accounts.

Read more:  Industry experts: Amazon Alexa will transform the way brands engage with consumers

To use the iMessage payments capability, users tap the Westpac icon, sign in with their password, confirm a payment and then send a text message to the payee with details. It’s compatible with phones on iOS11 and with the latest version of the Westpac mobile app.

Westpac chief executive of consumer bank, George Franzis, said the aim of the game is seamless transacting.

“Our customers want a swift, secure banking experience that fits with their lifestyle and we are always exploring ways to enhance our services,” he said. “It makes sense to pair banking and texting together - these services are an everyday part of Australians’ lives.

“We are keen to give our customers a broad range of choice when it comes to banking and we know digital developments like Westpac for iMessage will be welcome news.”   

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in