DC Thomson Consumer Products, parent company of Wild & Wolf and Australian-based Parragon Publishing, is on a mission to become more customer-focused as it adopts a customised e-commerce platform and pushes digital capability across its brands.

This time last year, I wrote that advancements in technology will impact society, not just marketing. This year, that seems to be a strong flavour of many of the topics being presented at SXSW.

All the latest martech and adtech news this week from SAS and Data Republic, Genesys, Hypetap, Zoho, Qualtrics, Salesforce and Dropbox, Brand Metrics and more

Customers don’t look at shopping as an in-store or online phenomenon anymore, they shop with a brand, Fantastic Furniture’s head of digital, Leigh McKnight, says. And thanks to an investment into a cloud-based omni-channel platform and approach, the ability to provide seamless, personalised experience is becoming a reality for the furniture retailer.

​World Wildlife Fund (WWF) is challenging creative marketers to change the course of history with the launch of Project Extraordinary, which will see the winning creative agency featured at a UN Summit, and three agencies featured at Cannes.

Jodie Sangster will join the IBM Watson team as CMO AI program leader as part of a new triumvirate of executives tasked with helping the Asia-Pacific marketing and commerce communities get a better handle on the application of artificial intelligence.

The International Committee of the Red Cross (ICRC) has launched a new AR app to bring the reality of war closer to home for iOS app users.

Coca-Cola has confirmed Lucie Austin as its local marketing leader once more after long-standing employee and marketing director of South Pacific, Lisa Winn, left the organisation.

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

AMP is on a quest to deliver enhanced ‘customer experiences’ and is using the power of artificial intelligence (AI) - as part of the recent Salesforce platform adoption - in order to offer ‘mass personalisation’ to customers and advisers.

MyBudget, Coopers Brewery and Sweat are all very different companies, but all have two important things in common: Marketing is at their core and data analytics at their fingertips.

To amalgamate three brands into one, while simultaneously streamlining costs and improving profitability and customer satisfaction and brand recognition, is no mean feat.

It’s that time of year again, when 80,000 people from all over the world gather in Austin, Texas for SXSW.

Today’s industry associations must increasingly play the “right-hand man” to businesses in order to help them make the enormous step to customer-led thinking, ADMA outgoing CEO, Jodie Sangster, believes.

Org structure and design has failed to keep up with the technological advancement now available to marketing and CX professionals and stopping many from delivering customer success and growth.

The Marketing Academy has announced the 30 Australian marketing media and creative professionals selected to participate in this year’s marketing leadership program.

Visitors arriving into Auckland’s International Airport are getting a very hands-on experience with virtual assistants after the airport launched what it claims is the first ‘digital’ biosecurity officer worldwide.

While many contact centres encourage agents to resolve calls quickly, that’s not really appropriate when your service exists in part to prevent people taking their own lives.

Two years ago, the data and analytics team was seen as a backwater cost centre within ANZ, a silo to be trimmed when needed that was offering little observable value to anyone. On top of this, the employee NPS score with the team was measured at minus 48, a dire position for any business that relies on its people to deliver customer experience.

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the Association after seven years.