ADMA CEO Jodie Sangster departs

Jodie Sangster leaves ADMA; association announces COO as acting chief

ADMA CEO, Jodie Sangster
ADMA CEO, Jodie Sangster

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the association after seven years.

The AADL has appointed COO for the network of associations, Steve Sinha, as acting CEO while an executive search is underway for a new CEO, despite the fact that Sinha was only appointed to the COO role in February.

Sangster departs ADMA for IBM Watson, but will remain on board to oversee the transition until the end of April. Her exact job at the technology company has not be confirmed.   

“Jodie has created AADL and transformed ADMA and its sister Associations into what it is today–a highly respected industry partner and destination for all things data, marketing, and advertising," AADL chairman and Uber CMO, Steve Brennen, said.

"During her time at AADL both the membership and footprint of the Associations have grown substantially to now include almost 700 member organisations and over 40,000 individuals. Jodie is leaving the Associations in great shape and we’re grateful for her immense efforts and leadership to date, and wish her well as she follows her passion for innovation in her new role."

Sangster said it’s been an incredible seven years leading significant change at ADMA, and now is the right time to leave.

“It has been incredibly rewarding and exciting to lead ADMA for the past seven years through a period of great change and transformation for our industry. From the end of April, I will be stepping down as CEO and passing the association to new leadership that will take it to the next chapter," she said.

"I leave ADMA in very capable hands with our COO Steve Sinha stepping in as acting CEO. He will continue to drive the association forward with experience and passion in equal measure until a new CEO is announced."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu        

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in