ADMA CEO Jodie Sangster departs

Jodie Sangster leaves ADMA; association announces COO as acting chief

ADMA CEO, Jodie Sangster
ADMA CEO, Jodie Sangster

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the association after seven years.

The AADL has appointed COO for the network of associations, Steve Sinha, as acting CEO while an executive search is underway for a new CEO, despite the fact that Sinha was only appointed to the COO role in February.

Sangster departs ADMA for IBM Watson, but will remain on board to oversee the transition until the end of April. Her exact job at the technology company has not be confirmed.   

“Jodie has created AADL and transformed ADMA and its sister Associations into what it is today–a highly respected industry partner and destination for all things data, marketing, and advertising," AADL chairman and Uber CMO, Steve Brennen, said.

"During her time at AADL both the membership and footprint of the Associations have grown substantially to now include almost 700 member organisations and over 40,000 individuals. Jodie is leaving the Associations in great shape and we’re grateful for her immense efforts and leadership to date, and wish her well as she follows her passion for innovation in her new role."

Sangster said it’s been an incredible seven years leading significant change at ADMA, and now is the right time to leave.

“It has been incredibly rewarding and exciting to lead ADMA for the past seven years through a period of great change and transformation for our industry. From the end of April, I will be stepping down as CEO and passing the association to new leadership that will take it to the next chapter," she said.

"I leave ADMA in very capable hands with our COO Steve Sinha stepping in as acting CEO. He will continue to drive the association forward with experience and passion in equal measure until a new CEO is announced."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu        

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in