Jodie Sangster leaves ADMA; association announces COO as acting chief
Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the association after seven years.
The AADL has appointed COO for the network of associations, Steve Sinha, as acting CEO while an executive search is underway for a new CEO, despite the fact that Sinha was only appointed to the COO role in February.
Sangster departs ADMA for IBM Watson, but will remain on board to oversee the transition until the end of April. Her exact job at the technology company has not be confirmed.
“Jodie has created AADL and transformed ADMA and its sister Associations into what it is today–a highly respected industry partner and destination for all things data, marketing, and advertising," AADL chairman and Uber CMO, Steve Brennen, said.
"During her time at AADL both the membership and footprint of the Associations have grown substantially to now include almost 700 member organisations and over 40,000 individuals. Jodie is leaving the Associations in great shape and we’re grateful for her immense efforts and leadership to date, and wish her well as she follows her passion for innovation in her new role."
Sangster said it’s been an incredible seven years leading significant change at ADMA, and now is the right time to leave.
“It has been incredibly rewarding and exciting to lead ADMA for the past seven years through a period of great change and transformation for our industry. From the end of April, I will be stepping down as CEO and passing the association to new leadership that will take it to the next chapter," she said.
"I leave ADMA in very capable hands with our COO Steve Sinha stepping in as acting CEO. He will continue to drive the association forward with experience and passion in equal measure until a new CEO is announced."
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...
Drishti Shah
Why Bupa tapped WhatsApp for new customer messaging channel
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...
Bagen Andrea
What this millennial marketer is doing to shake up conveyancing
Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...
Alessia Del Genio
How Lego built its culture of innovation, brick by brick