ADMA has appointed former Adroll chief, Ben Sharp, as its new managing director, replacing Jodie Sangster at the helm of the data-driven association.

Two of Australia’s marketing industry associations have stressed the need for organisations to put consumer trust front and centre and build more stringent and adaptable data governance practices as scrutiny continues around how 50 million Facebook profiles ended up in the hands of Cambridge Analytica.

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the Association after seven years.

​Data regulation is going to be key to marketing innovation, said Steve Lok, head of marketing technology and ops at The Economist.

Former OMD Melbourne managing director, Steve Sinha, has been appointed chief operating officer of the ​Australian Alliance for Data Leadership​, (AADL), a network of associations including ADMA, IAPA, DGA and Digital + Technology Collective

The majority of Australian companies see the benefits of content marketing for building audiences and long-term relationships provided they deliver high-quality content to customer, according to a Content Marketing Institute (CMI) and ADMA report.

The Association for Data-driven Marketing & Advertising (ADMA) is launching a free education program for its members to tackle the issues of viewability, ad fraud and brand safety.

​The Australian Government is abolishing the 457 Visa program in a move the Prime Minister, Malcolm Turnbull, says is about putting Australian citizens first for local jobs.

Moves to curb the types of jobs eligible for 457 work visas by the Australian Government should sound a warning bell to the marketing industry to do more to foster local talent, leading industry association chiefs say.

Both ADMA and the AANA have announced new board members this week in preparation for 2017.

Marketers wholly subscribing to a metrics-based, programmatic digital marketing approach could be risking brand growth through short-term thinking and optimisation overkill, The Hallway’s Jules Hall claims.

​Finance, analytics and budgeting are among the top skills CMOs must cultivate in order to retain their positions as executive leaders of tomorrow, a new Oracle and ADMA report claims.

The Association for Data-driven Marketing and Advertising (ADMA) has partnered with Deakin University’s DeakinDigital division to launch new Professional Marketing Credentials for the marketing industry.

The Association for Data-Driven Marketing and Advertising (ADMA) launched a brand new education curriculum, ADMA IQ, in order to upskill today’s marketers in order to succeed and innovate in today’s ever evolving market.

The Association for Data-driven Marketing and Advertising (ADMA) has unveiled its new Code of Practice which it says reflects a new era of industry self-regulation for the industry.

ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.

There are many ways you can expose products to the relevant customer without it being creepy, according to Ebay’s head of customer engagement, Harvey Sanchez.

Data is the new bacon and we have an unhealthy obsession with it, according to director of KNA Insights and Analytics Solution Center at Kellogg, Aaron Fetters.

Scotiabank's marketing data analytics capabilities are becoming an enterprise-wide asset as the organisation seeks to improve customer interactions and operational efficiencies, according to one of its VPs.

ADMA is launching a new event in Sydney in May aimed at improving technology knowledge across the marketing community.

ADMA has announced a series of board and chair changes across its national and state ranks.