“Make the complex simple" is Mark Ritson’s message to marketers of all stripes when it comes to making sense of data to drive sound decisions.

It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, ​​Dr Richard Hames.

Out-of-home media company, JCDecaux, is offering its media agency and advertiser partners access to the ADMA (Association of Data-driven Marketing and Advertising) WFH Marketing Masterclass with renowned marketing educator Mark Ritson.

It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.

Fast food providers, KFC and Hungry Jacks, dominated the brand work winning awards at ADMA’s first combined AC&E and AMY Awards night in Sydney last night.

​ADMA and the associations sitting under parent company, Australian Alliance for Data Leadership (AADL), have been acquired by the Australian Computer Society (ACS) in a deal reflecting the growing connection between traditional technology and digital, governance, analytics and marketing and the CMO and CIO.

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.

CBRE is using the latest in big data to help retailers decide where they should be trading and communicating with customers.

Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.

Given how fast the consumer landscape is moving, and the brands leaders of today might not be around tomorrow, brands must change how they operate to remain relevant.

A refreshed education curriculum, new-look awards program and membership benefits driven by simplicity are just some of the ways ADMA’s CEO is looking to ensure the association’s relevance to modern marketers.

Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.

​The new CEO of the Australian Alliance for Data Leadership (AADL), Stephen Porges, has been ordered to pay almost $1 million by the NSW Supreme Court for ‘misleading and deceptive conduct’.

ADMA has itself a new chief, with former Jurlique global chief brand officer, Andrea Martens, stepping in as CEO of both the data-driven marketing association and its sister group, the Digital + Technology Collective.

​Ben Sharp, former AdRoll managing director, and managing director of ADMA for just two weeks, has been appointed the head of revenue and operations A/NZ at online research and digital advertising operation, Pureprofile.

Seasoned business leader, Stephen Porges, has been named CEO of the Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.

ADMA has confirmed its new managing director of only two weeks, Ben Sharp, has resigned.

ADMA has appointed former Adroll chief, Ben Sharp, as its new managing director, replacing Jodie Sangster at the helm of the data-driven association.

Two of Australia’s marketing industry associations have stressed the need for organisations to put consumer trust front and centre and build more stringent and adaptable data governance practices as scrutiny continues around how 50 million Facebook profiles ended up in the hands of Cambridge Analytica.

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the Association after seven years.