Winners across the first combined AC&E and AMY Awards event announced
Fast food providers, KFC and Hungry Jacks, dominated the brand work winning awards at ADMA’s first combined AC&E and AMY Awards night in Sydney last night.
KFC’s agency partner, Ogilvy, won six AC&E Awards during the evening for its work with the QSR, including Creative and Effectiveness Campaign of the Year, Best Innovation, Best Campaign Using New Technology, Best Loyalty Program and Best Stunt, Experience or Activation.
The awards recognised three KFC campaigns: Fan engagement via the video ref during the NRL; ‘The greatest loyalty program no one knew they were part of’; and a stunt known as ‘How putting a bucket on heads achieved KFC’s best ever sales results’.
Agency player, Adrenalin, meanwhile took out three AC&E Awards – Best Use of Mobile Marketing, Best Digital Design or Craft and Best UX – along with three AMY Awards – Utility – Product, Customer Engagement – Product and Customer Acquisition – Product & Campaign – for its work on the Hungry Jacks mobile app.
Other multi-award winners on the night across AC&E categories included ALDI Australia’s ‘Santa Crashes Christmas’ campaign created in partnership with BMF, which won Best Use of Craft Within an Advertising Campaign as well as a Pinnacle Courageous Client Award; Kayo Sport’s ‘0 to 100’ campaign, which secured Best Use of Search and Best Use of Mobile Marketing; and Telstra Prepaid’s ‘I’m not worried about data’ campaign with The Monkeys, which took out Best Acquisition Strategy and Best Use of Traditional Channels.
The other top-tier Pinnacle winner was BMW Dentsu and Latitude Financial for the ‘Boxing Day pre-sale’ campaign, which was recognised for the best use of data overall.
On the AMY side, Deakin University’s ‘Mind Racer’ 2018 Open Day activation was a multi-award winner, securing Education Award –Campaign; Customer Engagement Awards – Campaign; and Trailblazing Award – Campaign.
The AMY Grand Prix Award was presented to Romeo Digital and Surf Life Saving Queensland for the ‘Life-Fi’ initiative, bringing free Wi-Fi to Australian beaches in order for consumers to connect to lifeguards on duty and receive beach safety updates in multiple languages.
During the night, the combined event saw a whopping 25 AC&E Awards and 15 AMY Awards presented, with a heavy emphasis on external or in-house agency work. Just three individual awards were part of the night under the 30Below category: Young Marketer of the Year (Belle Tayler, Nine); Young Creative of the Year (James Dall, Brains); and Young Strategist of the Year (Simon Thujis, The Brand Agency).
For ADMA CEO, Andrea Martens, the night was all about recognising the “inseparability” of creative and strategy, as well as digital within modern marketing.
“The calibre of the work and those who won are testament to our belief that creativity and strategy produce the best results when working hand-in-hand,” she said.
Pinnacle - Best Use of Data Awards
Boxing Day Pre Sale | BMW Dentsu | Latitude Financial
Pinnacle - Innovation Awards
The greatest loyalty program no one knew they were a part of | Ogilvy | KFC
Pinnacle - Courageous Client Awards
ALDI Australia Santa Crashes Christmas | BMF | ALDI Australia
Pinnacle - Creativity & Effectiveness Campaign of the Year Awards
The greatest loyalty program no one knew they were a part of | Ogilvy | KFC
30Below - Young Marketer of the Year
Belle Tayler | Nine
30Below - Young Creative of the Year
James Dall | Brains
30Below - Young Strategist of the Year
Simon Thujis | The Brand Agency
Best Data-driven Media Campaign
More Doors Are Open to Your Card | Ogilvy | American Express
Best Not-For-Profit Campaign
Give a $#*! About Your Bowel | BMW Dentsu | Bowel Cancer Australia
Best Stunt, Experience or Activation
How putting a bucket on heads achieved KFC's best ever sales results | Ogilvy | KFC
Best Campaign on a Small Budget
Signet introduces 'Canmaster Smash' - Integrated Campaign | Signet
Best Campaign Using New Technology
Viewer Verdict: How the NRL video ref got people eating KFC | Ogilvy | KFC
Best Data Strategy
National Cloud Life-cycle Acquisition Campaign | Deakin University
Best Integrated Campaign
Nature Knows Best | The Brand Agency | Water Corporation
Best Use of Traditional Channels
Telstra Prepaid - I'm Not Worried About Data | The Monkeys | Telstra
Best Use of Social Media Platforms
5 Days in a State of Wonder | TBWA\Adelaide | South Australian Tourism Commission
Best Use of Search
Kayo Sports: 0 to 100 | Kayo Sports
Best Use of Mobile Marketing
Kayo Sports: 0 to 100 | Kayo Sports
Best Use of PR or Content
Signs of Love | TBWA\Melbourne | ANZ Bank
Best Loyalty Program
The greatest loyalty program no one knew they were a part of | Ogilvy | KFC
Best Retention Program
Paste Invaders | Guild Insurance
Best Acquisition Strategy
Telstra Prepaid - I'm Not Worried About Data | The Monkeys | Telstra
Best Digital Design or Craft
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
Best Use of Craft Within an Advertising Campaign
ALDI Australia Santa Crashes Christmas | BMF | ALDI Australia
AMY Grand Prix Award
Life-Fi | Romeo Digital | Surf Live Saving Queensland
AMY Award for Collaboration
Lights On - Behind the Scenes of Vivid Sydney | Destination NSW + Nightjar
Social Good Awards – Product & Campaign
Pick My Project | Department of Premier and Cabinet Victoria
Healthy Living Awards – Product
Our Special Island | Australian Government Department of Foreign Affairs & Trade
Education Awards - Product
First Aid Action Hero | Conduct | St John's Ambulance Victoria
Education Awards - Campaign
Mind Racer | Deakin University
Utility Awards - Product
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
Utility Awards – Campaign
Online Services for Agents | Australian Taxation Office
Customer Engagement Awards – Product
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
Customer Engagement Awards – Campaign
Mind Racer | Deakin University
Customer Retention - Product & Campaign
Warm Up, Tune Up | MLC
Customer Acquisition - Product & Campaign
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
Customer Efficiency Awards – Product & Campaign
12 Holidays of Christmas | Qantas Airways
Trailblazing Awards – Product
Life-Fi | Romeo Digital | Surf Live Saving Queensland
Trailblazing Awards - Campaign
Mind Racer | Deakin University | Deakin University
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