The decision to launch Ray White’s first brand campaign in its 116-year history is a big step towards realising the power of marketing to drive business growth, its marketing chief said.

It’s rare to find a company that has been in business long enough to have completely transformed the way it does business, and still thrive in what is an increasingly dynamic and demanding consumer market.

With one of the best known travel retail brands in the country, Flight Centre Travel Group head of creative and content, Luke Wheatley, isn’t exactly worried about traditional brand building.

The chairman of Australia’s consumer watchdog has come out swinging against marketers operating in the country’s telecoms sector, threatening court action against those who knowingly approve misleading advertisements.

The marketing and media industry is too heavily skewed towards data, efficiency and short terminism in this mid-digital age where consumers are confused and neither brand nor media is benefiting as a result, Zenith Media’s head of innovation, Tom Goodwin, claims.

The concept of category design has not only given hipages the tools to create its first mass market brand campaign, it’s also crystallising the business strategy for its next rapid phase of growth.

It’s 70 years this year since Sportsgirl opened its doors in Australia. And in all that time, its core demographic – the 16-24 year-old transitioning from girlhood to womanhood – has remained constant, national marketing manager, Kate Rees, says.

B2C marketers have skewed too far towards activation-based advertising in the face of digital and should reset the balance firmly towards brand building if they want to build growth.

Tourism Australia and the Federal Government have taken the wrapper off a fresh $10 million campaign for the South and South east Asian markets aimed at challenging perceptions of what a holiday down under means as a tourist.

The ACCC has launched legal proceedings against Trivago, alleging the travel comparisons site has spent more than four years misleading consumers via advertising about the best deals available to them and has potentially harmed competition as a result.

Mini Australia’s latest advertising campaign to showcase its new Connected intelligence services and apps is part of a wider lifecycle-oriented approach to educating and engaging customers with the brand, its national marketing manager says.

Mini Australia’s latest out-of-home campaign is tapping into a combination of geographic and contextual data sets in order to deliver more dynamically targeted content to consumers.

Leading Australian loyalty membership program, flybuys, has no shortage of data on its millions of members. So when the team started looking for ways to create customer surprise and delight to kick off the 2018 year, it latched onto the idea of turning these vast stores into hyper-personalised content customers could not only engage in, but also learn something about themselves.

Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.

Telstra and the AFL are teaming up on a new digital content and events play aimed at encouraging stronger engagement between football players and their fans.

Brands must transform the way they plan their communications across media and up the ante on mobile, as a recent report shows media consumption on mobile devices is set to rapidly rise by 2020.

​American Express has taken the Australian wrappers off its first united global brand platform, ‘Powerful Backing: Don’t do business / Don’t live life without it’, a program of activity that includes a $1 million investment into Australia’s music scene.

​Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality experience.

​Diageo Australia has launched its biggest brand campaign in a decade with Johnnie Walker ‘The Next Step’. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market.

It’s not hard to find social media influencers to talk about holidays, restaurants and televisions. But what about a gel designed to alleviate vaginal dryness?

​Qantas and Tourism Western Australia are making virtual reality the centrepiece of their new tech-led tourism marketing campaign, which gives Victorians the opportunity to experience Western Australia via an interactive pop up in Federation Square.