A desire to create breakthrough brand messaging that stands out in a sea of sameness has led Anytime Fitness to embark on a transformative diversity and inclusion program across the organisation.

Stronger engagement with health and sustainability conscious consumers as well as the food services sector are in the sights of Simplot’s GM marketing, Katie Saunders, as she spearheads a push into augmented reality (AR).

There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.

Consumer merchandise that’s produced well and is both functionally and visually appealing is a solid asset for a brand that harnesses it, says Subway Australia and New Zealand head of marketing, Rodica Titeica.

Social media sites Twitter and TikTok and have revealed their standout brand campaigns of 2021 from across Australia’s marketing landscape.

Crazy Domains’ urinator, Aussie Broadband’s swearing gardeners, Grill’d’s flashing clown and teachers talking about adult toys have topped the list of most complained about advertisements this year.

Building brand consideration and conversion through experiential connection lies at the heart of Golden Circle’s adoption of smile recognition technology for its latest campaign.

It’s one thing for brand marketers to build a campaign proposition, creative concept and marketing plan they’re happy with. It’s quite another to orchestrate the work with speed, consistency and agility.

A shift towards togetherness and uplifting, fun creative is one of the consequences of Covid we’re seeing in this year’s Christmas campaigning, according to several agency industry leaders.

​Christmas carols in the retail stores, mince pies on the shelves, festive parties in the calendar - the 2021 festive season has firmly arrived. And with it comes an array of Christmas campaigns from the world's biggest advertisers.

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

For almost 33 years, Quest Apartment Hotels has forged close relationships with corporate clients, with its serviced apartments becoming a default option for business travel programs. But as employers have become more responsive to the whims of their staff, they have also begun offering more choice as to where they stay.

2021 has certainly continued to be a year of shape shifting for Australian marketing leaders, their teams and their marketing activities. But while the challenges have been obvious, a lot of great work has nonetheless been accomplished in the face of the pandemic. So as part of this year’s CMO50 program, we asked a number of our CMO50 alumni to tell us what their favourite marketing moments over the past year have been.

For more than 100 years AAT Kings has been taking people to see the best of Australia and New Zealand’s natural wilderness - at least until 2020, when the COVID-19 pandemic put the brakes on much of this iconic touring company’s activities.

A solid product offering, national footprint and desire to recognise community have all fed into DoorDash’s first Australian brand campaign.

As Australians endured the on-again/off-again lockdowns presented by the Covid-19 pandemic, many put their extra spare time into wealth creation by trading shares, currencies and other financial instruments. In doing so, they provided an unexpected boost for online trading platforms around the world, including the local operations of UK-based financial services company, CMC Markets.

Thousands of footy fans got into a rather different kind of digital spirit during this year’s Optus WA Football League (WAFL) Grand Final on 1 October.

Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.

Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.

Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.