Trivago breached Australian Consumer Law by making misleading representations about the hotels featured on its website and television advertising for nearly three years by favouring those that paid the highest cost-per-click, a judge has found.

Building your own payments security token and recreating Mastercard’s sonic melody lie at the heart of the credit card company’s new experiential activity at this year’s Australian Open.

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach.

Australia’s bushfire ravaged tourism industry is receiving some much-needed financial support to start the road to recovery, with the Government pledging $76 million in a recovery package for the tourism and hospitality businesses and towns affected by this summer’s bushfires. And South Australia is leading the way with its just launched tourism campaign to encourage visitors back to Kangaroo Island in the wake of the fires this summer.

86 400 is using technology to scan 200 data points on electricity bills to offer customers a better deal.

TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.

Campbell Arnott’s has paused elements of its latest Shapes ‘Aussie Legends’ campaign in response to Australia’s ongoing bushfire crisis.

Compare the Market has supported the launch of its Simples Fuel app helping consumers find cheaper fuel using digital billboards to broadcast live fuel prices in locations across Brisbane.

The Australian Competition and Consumer Commission (ACCC) is taking eyewear retailer, Oscar Wylee, to court for alleged misleading or deceptive conduct that strikes at the heart of the brand’s proclaimed purpose and mission.

Cementing its position as a premium QSR brand and becoming the stand out pizza choice in a disrupted food delivery market lie at the heart of Crust’s brand overhaul and fresh campaign work this month.

Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.

Social media obsession with perfection is getting a drubbing with research showing social media is having a negative impact on body image.​

In February this year, the UK’s Advertising Standards Authority banned two television commercials. While far from being the first ads to ever be banned, they were the first found to violate new rules prohibiting the depiction of men and women in gender-stereotypical activities.

CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.

The recently launched Tourism Australia 'Philausophy' campaign attracted its fair share of criticism, with many arguing the word play for international audiences, particularly in non-English speaking countries, will be confusing.

V Energy has launched a new brand platform in Australia and New Zealand with a pitch to Gen Z and younger Millennials to escape the ‘Procrastination Place’ to counter the era of living in the most distracting time in history.

Switching the emphasis from missing Australians to the families affected by their disappearance has taken centre stage in the latest campaign effort from the Missing Persons Advocacy network (MPAN).

​Getting some pork on your fork just got a bit easier thanks to a new ready-to-eat roast pork offering from Riverina-based producer, Riverview Farms. The Riverview Farms Pork Roast with Crackle product is sold cooked, hot and ready to eat, much like the hot chickens many consumers buy each week. And it’s all part of a highly organised approach to brand marketing for the food brand.

Australian fintech unicorn and credit card disrupter, Zip, has launched its first integrated brand campaign using the tagline ‘Nothing comes between me and my …’.

Magnify, impact and storytelling – these three words sum up the method behind the creative ‘madness’ of Citroen’s global chief marketing officer, Arnaud Belloni’s marketing strategy.

An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling.