The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.

A desire to appeal to younger audiences while retaining its heritage in craftsmanship and rich history has led Waterford crystal to overhaul its visual look and feel globally.

Driving penetration and trial while lifting purchase frequency – and love – across its existing customer base are the driving forces between Chobani’s latest activewear campaign, its brand marketing chief says.

Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy.

Recognition Australians are better dealing with adversity when they stand united and that we all need a laugh to kick off 2021 lies at the heart of Meat and Livestock Australia’s latest lamb summer campaign, its market manager says.

​Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first COVID-19 vaccination program.

Recognising the devastating impact of COVID-19 on community psyche will inform how Ad Standards investigates a fresh advertisement from retailer, BCF, featuring a man eating a bat sandwich.

Grapevines may be incredibly fickle plants, but as 2020 has shown, grape growers cannot afford to be so demanding.

Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.

Deepfake technology has been employed for good in a new campaign for the Victorian Police aimed at delivering a critical message around mental health and suicide awareness.

Digital bank 86 400 has teamed up with Tamarama Surf Life Saving Club (TSLSC) to raise money for the renovation of the Sydney clubhouse, pencilled in for early next year. To help the club meet its fundraising target, 86 400 has pledged $25,000 towards the redevelopment project and will also donate an extra $10 for every new customer who tries 86 400 during the partnership using a special code.

Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.

Seeking to address growing consumer demand for familiar, trustworthy brands by highlighting its rich history as an premium Australian winemaker has led to a new brand platform from Peter Lehmann’s parent company, Casella Family Brands.

Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia. The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.

Sinking iconic Subway sub sandwiches is the name of the literal game in the QSR brand’s new gaming experience aimed at increasing customer engagement with a broader market and breathing fresh life into the brand.

Building the right creative approach and assets required are the biggest challenges NRMA has faced in taking advantage of smart TV advertising, its media lead says.

Having had to rethink its marketing plan to suit the COVID-19 climate and build engagement outside of physical events, Fever-Tree has kicked off its largest advertising campaign to date to woo Australian consumers.

Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the heart of the nation.

Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

Squarespace has just launched its first major creative campaign in Australia, ‘Launch It’, aimed at encouraging people to take the next steps in making their dreams a reality and launch their business with the all-in-one website launching platform. Yet it hasn’t been the usual path to a launch.

Australia’s rejuvenated Violet Crumble brand has struck a new partnership with fellow South Australian FMCG, Bickford’s, to create a chocolate honeycomb flavoured milk. It’s one of several product collaborations from the iconic chocolate brand since its return to shelves last year.