Targeting audiences by category and buyer insights is becoming a reality across oOh! Media’s out-of-home network from this month after the media company announced its new data-driven planning and delivery tool.

​The Retail Food Group (RFG) is continuing the rollout of a raft of new product marketing initiatives for its Michel’s, Brumby’s and Gloria Jean’s network amid poor financial results.

Mining giant, Rio Tinto, has teamed up with Marcel Sydney on a campaign harnessing augmented reality (AR) in order to raise money for the Royal Flying Doctor service.

Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.

BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.

The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it. ​

Kennards Hire wants its customers to know that it’s got their backs.

​With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.

​Sheridan has committed to new sustainability model and campaign, in an effort to address the more conscious consumer.

​Coles ‘Little Shop’ is making a second-year return, with a fresh array 30 mini replicas and one original favourite available to shoppers from this week.

There are some products and services consumers can’t help but shout about from the rooftops. Then there are plenty of others which many people wouldn’t be caught dead discussing in public.

​Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.

Gaining brand synonymity with anti-ageism is the big ambition for co-founder and CMO of Lumen, a new dating app for the over 50s market.

Westpac’s latest ‘Help’ campaign is a part of an ongoing business strategy to demonstrate how the financial provider helps in the moments that matter, borne out of putting the customer at the beginning of marketing and business processes, its CMO says.

TAL’s head of CRM, Mike Nixon, is the first to admit the group’s marketers got a little too excited when they deployed their shiny new campaign management platform. It’s been a hefty lesson that’s pervaded every aspect of process, approach and strategy since.

It was the unsexy digital and back-end challenges of rebranding UBET to TAB, rather than the tranche of customer-facing programs, which proved the bigger deal for the wagering company’s marketing team.

Tourism New Zealand has launched a new brand marketing campaign, ‘100% Pure Welcome – 100% Pure New Zealand’ with a sunrise welcome every day for 365 days as part of the new initiative.

​As a challenger brand, Hisense is operating in a dynamic environment and its marketing campaigns must reflect this to maximise return on investment. Which is why its digital-focused marketing is driven by unified data, and extensive research, as witnessed by its most recent campaign, ‘How Good’.

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.

​Keeping the International Convention Centre (ICC) Sydney brand front of mind with the international convention community by highlighting experiences and the people behind its offering is the cornerstone of the venue’s new multi-pronged marketing campaign.

​Sofitel Melbourne On Collins is definitely painting outside the box with its latest experiential campaign.