A range of new campaigns have launched by brands, charities, supermarkets and advertisers in the wake of the COVID-19 pandemic to provide support for social distancing, health measures as well as help support local businesses effected by the shutdown.

Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.

Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.

oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.

Taking a stand against micro ignorance and celebrating the benefits of conversation over a cuppa lies at the heart of a new campaign from T2 targeting diversity and inclusion.

​Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.

​An increasingly younger demographic of new customers has led ​Bendigo Bank ​to communicate in a more modern way.

Aqilliz, a Singapore-based marketing technology solutions provider, has announced the pilot of a blockchain-based digital out-of-home (DOOH) advertising campaign for mobile food delivery giant, foodpanda.

Audible’s latest campaign highlighting how busy Aussies can fit audiobooks into their lives ties into wider efforts by the brand to position the value-add credentials of its subscription offering, its chief says.

​A digital-first approach, content play and commitment to sports marketing as a vehicle for emotional consumer connection lie at the heart of Hisense Australia’s new major sponsorship with the National Rugby League (NRL), its marketing chief says.

Most campaigns are designed to be noticed, but every now and again a campaign attracts attention for all the wrong reasons.

A digital-first approach to consumer journeys is being tapped by Miele in what the company describes as its largest brand campaign in Australia in 120 years.

Scaling consumer trials on-premise, lifting product awareness and increased distribution are in the sights of South Australian beverages brand, Bickford’s Group, following a new partnership with fellow SA tech startup, Shouted.

Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.

It’s a business objective many FCMG and B2C brands will be all-too- familiar with: How to increase sales and household penetration of products. For Care Pharmaceuticals head of marketing A/NZ, Daniela Fra, this was the catalyst for what became an ambitious shift of Hydralyte’s advertising away from TV and above-the-line to a digital-first media strategy and approach.

One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.

Nova is claiming an industry-first with a new interactive audio commercial format aimed at making radio, podcast and smart device advertising more engaging. And at least one creative industry leader sees both its possibilities for marketers tactically as well as strategically.

All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.

Coca-Cola has introduced a new Amazon Alexa skill as part of its marketing promotion aimed at personalising the Coke experience.

Advertising, media and marketing chiefs have added their support to the ‘Wage For A Wage’ campaign to donate one day’s pay to fire fighters. All funds raised will be distributed to the Rural Fire Services Association (RFSA) and the Volunteer Fire Brigades of Victoria (VFBV) volunteer fire fighters’ welfare funds.