Marketing Campaigns

Digital Marketing

MyState Bank’s play for heart and heartland

MyState Bank’s latest campaign, created during the height of the COVID-19 lockdown, turns on the themes of balance and simplifying life, and was produced in an unusual way, with virtual casting sessions, talent from the same family and a strict enforcement of a two-metre distancing rule on set.

Digital Marketing

First national seafood campaign gets government boost

​Seafood Industry Australia, the seafood industry's national peak-body, has found itself with a $4 million federal government grant, which will be used for the sector's first ever whole-of-industry national marketing campaign.

Digital Marketing

Financial Planning Association on its COVID campaign pivot

The Financial Planning Association of Australia (FPA) recently launched its new campaign, ‘Ask a CFP professional’, to address current COVID-19 issues facing Australian consumers and prompt them to seek professional help for their finances.

Digital Marketing

Uber and Dettol strike partnership

Uber Australia has partnered with Dettol to provide hygiene kits made up of its products to help ensure drivers who use the Uber app can equip their vehicles with hand sanitisers and disinfectants at no cost.

Digital Marketing

Dos and don’ts of advertising during COVID-19

Half of Australians (51 per cent) say it's okay for brands to continue advertising during the COVID-19 pandemic, according to research conducted by Dynata. And when asked which messages resonate most, almost half (47 per cent) said ads communicating how a brand is contributing to the needs of the crisis were among the most appealing.

Digital Marketing

How Klarna managed its brand launch in a pandemic

Klarna, the buy-now-pay-later fintech outfit, had just launched in Australia with its global campaign, ‘Get What You Love’, featuring Lady Gaga, when the COVID-19 pandemic broke.

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Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

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Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

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okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

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Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

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One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

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I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

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