Marketing Campaigns

Digital Marketing

​How digital advertising turned Sydney nightlife around

Going from zero to 99 per cent digital advertising spend in just a few short years is an excellent illustration of how the marketing and advertising climate has changed significantly in such a short period of time.

Leadership

CMO interview: Turning around Target

It’s been two-and-a-half years since Wesfarmers appointed Kmart turnaround champion, Guy Russo, to institute a transformation of ailing sister department store chain, Target, and restore the 92-year brand to its former glory.

Digital Marketing

What this SMB did to lift its search engine marketing game

When your business exists to sell the work of undiscovered artists, being seen is critical. But with the proliferation of online retailers in Australia today, standing out from the crowd has become an increasingly difficult proposition.

CMO50 2018 #26-50: Jayne Andrews

Jayne Andrews, director of marketing at Carnival Cruise Lines Australia, says a recent ‘penny drop’ moment around diversity has made all the difference to her marketing team.

CMO50 2018 #26-50: Suzanne Harman

Marketing working closely with sales and category teams is key to success, Suzanne Harman, general manager, marketing of Simplot Australia, believes.

CMO50 2018 #18: Tamara Howe

We might be in the early stages of the artificial intelligence (AI) revolution, but for Kellogg’s marketing director, Tamara Howe, it’s clear marketing leaders of the future are going to need to understand the rapidly changing path to purchase driven by AI assistants.

CMO50 2018 #14: Paul Connell

Marketing can play a unique role in grounding business decisions in consumer insight and innovation. But if that isn’t also intrinsically linked to the goals of the business and the CEO’s agenda, then you will always be at odds, says Paul Connell, refreshments GM and marketing director at Unilever.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

How about Instagram marketing?

Kristiyan Uzunchev

Why your best social marketing brand tool could be hiding in plain sight

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Hey #VANESSAMITCHELL , It's an awesome article and here you have written in well rather than me, which I wrote on my #DigitalMarketingBlo...

Momenul Ahmad

Predictions: 9 digital marketing trends for 2019

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Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

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Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

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Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

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