Half of the Federal Government’s $6 million digital advertising spend over the past 15 months has been related to Covid, but just $32,000 of it reflects vaccine-related messaging.

One of the silver linings of 2020 was the way marketers stepped up to assist their colleagues in sectors in need. So in September of last year, Share With Oscar launched a new campaign to alert its customers to the availability of unused hotel parking spaces around Sydney.

Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.

Highlighting both its sustainability and Australian-made credentials locally and globally has seen 50-year-old Nerada Tea overhaul its visual brand identity and kick off a new marketing program.

EBay’s ‘The fast and the furious’ digital advertising for its Plus loyalty program has topped a new list of Australia’s most effective ads in 2020.

In 2020, negativity led to lower conversions across a range of industries including ecommerce, fitness and nutrition, and home improvement, according to the Unbounce 2021 Conversion Benchmark Report.

Advertising in premium digital channels delivers more than two times better recall and brand lift than the rest of the Internet, while pre-roll video is also outperforming Facebook in terms of both measures.

Better understanding the needs, wants and behaviours of Australia’s misunderstood millennials lies at the heart of eftpos’ marketing strategy as it works to reposition the debit payments brand in market.

Nova and smoothfm may seem like strange bedfellows, but the two represent distinctive, complementary approaches to a growing desire for radio stations to be upbeat and provide both a mix of contemporary and nostalgic tunes for listeners.

Iconic music publication, Rolling Stone, has a new collab with boutique brewer, Young Henrys, with the Sydney-based brewery announcing the launch of The Unifier beer. The limited-edition beer is inspired by music’s power to bring people together throughout the ages and marks Rolling Stone’s first co-branded collaboration with an Australian craft beer.

A long-term commitment to environmental and social principles has led Vege Chips to forge a three-year partnership with the Currumbin Wildlife Hospital in its home location on Australia’s Gold Coast.

Physical health and wellness challenges and virtual gamification have proven the unexpected wins for Cancer Council NSW in what has been a disruptive and difficult year for fundraising in the not-for-profit sector.

The need to instill confidence in customers and reflect the new norms of travel have triggered a fresh campaign strategy from Accor focused on flexibility, cleanliness and membership rewards.

Australian lender, Nimble, has debuted a new brand campaign, its first big external step to transform out of its traditional cash lending roots and into the wider near-time lending space.

UN Women Australia has launched a new campaign, ‘When Will She’ll Be Right?’, which focuses on gender inequality in Australia and the UN’s goal of achieving equality for women globally by 2030.

Electrical brand, Alco, has opted for humour in its latest campaign, ’52 Weeks of Alco’, which features ‘Russ the Sparky’, a fictional electrician trying to be a social media influencer.

Shifting perceptions of guide dogs as a literal representation of Guide Dogs Australia’s trusted services to icons of the powerful attributes driving the not-for-profit’s wider approach is the “bodacious” goal behind a landmark national brand effort.

Over the last eight years BlackBerry has gone through a huge transformation, from a consumer brand selling hardware to an enterprise brand focused on software. “We still have a focus on what we’re good at - productivity, security, mission critical systems - we’ve never moved away from that, BlackBerry CMO, Mark Wilson, says. And recently, building off the idea of ‘intelligent security, everywhere’ the company is unveiling a new campaign aimed at securing all businesses across the globe, regardless of their location, workforce or user device.

Consumer segmentation, both demographic and attitudinal, is playing a vital role in maximising the effectiveness of Palmer’s Cocoa Butter’s first masterbrand campaign in Australia, its marketing chief says.

A significant restructure of Coopers Brewery bringing marketing, distribution and sales together with the brewery team has provided the foundations for the family-owned company to invest in a brand repositioning effort aimed at recruiting new consumers.

The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.