Data-driven marketing association chief assumes CEO post across the holding group, which also includes IAPA, DGA and Digital + Technology Collective after Stephen Porges exits
ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.
Announced today, the role will see Martens elevated to sit across not only ADMA, but also the Institute of Analytics Professionals (IAPA), Data Governance Australia, and the Digital + Technology Collective as AADL CEO. Her expanded remit comes nine months after she took over the data-driven marketing association.
Porges, meanwhile, heads for the exit less than a year after being appointed to the helm of the umbrella group. It was during this time Porges was ordered to pay back nearly $1 million in damages and interest for misleading and deceptive conduct for his role selling shares in tech startup, SecureOne, back in 2015.
AADL chairman, Steve Brennen, said the new leadership structure will provide greater member value and see the association brands leading the way moving forward. He thanked Porges for his contribution to developing the new structure.
“This change has provided us with the opportunity to simplify our structure and really focus on delivering even greater member value in the future,” he said. “Over the past 12 months, we have been able to define our business goals and put in place a solid strategy for each organisation that will transform the way we go to market in the future.”
As previously reported in CMO, Martens’ plans for the revitalisation of the ADMA brand include a completely revamped education course curriculum, a new-look AC&E Awards program, a member benefits overhaul and more.
Brennen said it made sense for Martens to sit at the helm given her work to date and recent success of ADMA’s Data Day events.
Prior to joining ADMA, Martens was global chief brand officer for Jurlique, where she oversaw a brand transformation program. She also spent 16 years with Unilever, the last few as VP of marketing and managing director of home and personal care.
Martens said she was excited to be able to lead the group through a time of immense change in the industry.
“We have an opportunity to truly transform the way we do business through data-driven marketing and technology,” she said. “The work we have done has ensured we are now set up to deliver against the needs of all our members through best-in-class education, governance, events and insights.”
Martens will be supported by current IAPA MD, Annett Slunjski, along with DGA MD, Anthony Hollis.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Great article. Well said!Https://www.virtualtradesho...Virtual conference
Curtis Okeefe
Can virtual events fill the digital conference gap?
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...
Chaitanya Nandigam
CMO interview: Charting a new customer course at a NFP fintech
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?