ADMA CEO Martens takes the reins of AADL

Data-driven marketing association chief assumes CEO post across the holding group, which also includes IAPA, DGA and Digital + Technology Collective after Stephen Porges exits

Andrea Martens
Andrea Martens

ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.

Announced today, the role will see Martens elevated to sit across not only ADMA, but also the Institute of Analytics Professionals (IAPA), Data Governance Australia, and the Digital + Technology Collective as AADL CEO. Her expanded remit comes nine months after she took over the data-driven marketing association.

Porges, meanwhile, heads for the exit less than a year after being appointed to the helm of the umbrella group. It was during this time Porges was ordered to pay back nearly $1 million in damages and interest for misleading and deceptive conduct for his role selling shares in tech startup, SecureOne, back in 2015.

AADL chairman, Steve Brennen, said the new leadership structure will provide greater member value and see the association brands leading the way moving forward. He thanked Porges for his contribution to developing the new structure.

“This change has provided us with the opportunity to simplify our structure and really focus on delivering even greater member value in the future,” he said. “Over the past 12 months, we have been able to define our business goals and put in place a solid strategy for each organisation that will transform the way we go to market in the future.”

As previously reported in CMO, Martens’ plans for the revitalisation of the ADMA brand include a completely revamped education course curriculum, a new-look AC&E Awards program, a member benefits overhaul and more.

Brennen said it made sense for Martens to sit at the helm given her work to date and recent success of ADMA’s Data Day events.

Prior to joining ADMA, Martens was global chief brand officer for Jurlique, where she oversaw a brand transformation program. She also spent 16 years with Unilever, the last few as VP of marketing and managing director of home and personal care.

Martens said she was excited to be able to lead the group through a time of immense change in the industry.

“We have an opportunity to truly transform the way we do business through data-driven marketing and technology,” she said. “The work we have done has ensured we are now set up to deliver against the needs of all our members through best-in-class education, governance, events and insights.”

Martens will be supported by current IAPA MD, Annett Slunjski, along with DGA MD, Anthony Hollis.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

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