Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).

Joanne Crewes knows all too well about pressure. Business and marketing pressure, that is. As Procter and Gamble’s (P&G) former president of the Global Prestige Business, she managed a US$4 billion business unit.

GSK has officially confirmed former US-based CMO, Theresa Agnew, as its area general manager for A/NZ to sit at the helm of its consumer healthcare business locally.

Former Myer deputy MD and chief marketing and merchandising officer, Daniel Bracken, has re-emerged as the new CEO and managing director of Specialty Fashion Group, owner of brands including Millers, Katies, Rivers and Crossroads.

Longtime marketing expert and 36-year veteran of Toyota Australia, Matthew Callachor, has clinched the president and CEO role of the Australian operations.

Seek’s former marketing leader will step into the managing director’s shoes across Australia and New Zealand following a restructure and regional centralisation of the business announced yesterday.

Commonwealth Bank’s marketing and strategy leader, Vittoria Shortt, has been appointed CEO of the banking giant’s ASB Bank subsidiary in New Zealand.

The majority of marketers are focusing on customers to drive revenue but failing to engage with CEOs in their organisations along the journey, a recent report found.

Former Unilever and Kellogg’s marketing leader, John Broome, has been confirmed as the next CEO of the Australian Association of National Advertisers (AANA).

AustralianSuper’s former group executive for marketing, Georgina Williams, has become the new CEO of Food and Wine Victoria as the event organiser and promotional body gains an expanded remit.

Former RedBalloon CEO and Tourism Australia CMO, Nick Baker, has re-emerged as the new CEO of outdoor equipment and travelling accommodation and experiences marketplaces, Outdoria and Go See Australia.

Traditionally, many CEOs from finance, legal and sales, but there is now a growing trend for CEOs coming from senior marketing backgrounds, according to CEO of Think Brick Australia, Elizabeth McIntyre.

As the chief marketing officer at Tourism Australia, Nick Baker learned a lot about what people from around the world like to do with their leisure time.

There’s no doubt the media industry is going through fundamental change, and agencies are at the pointy end of the stick. The list of challenges is a hefty one: Ad viewability and adblocking, trust erosion around media agency charging practices, changing client relationships thanks to digital and customer data disruption and an adtech explosion, to name a few.

In today’s world of technology innovation, really understanding the customer is more important than ever, according to Holly Kramer.

Founder and CEO of Stylerunner, Julie Stevanja, reveals the technology and culture driving this digital apparel site’s customer success.

Former Helloworld CMO, Kim Portrate, has re-emerged as the inaugural CEO of a new Australian TV research and marketing firm.

Carnival Australia is increasingly looking to digital channels and data as ways of improving customer engagement, says its CEO, Ann Sherry. She chats with CMO about how the cruise company is meeting modern consumer demands.

Revlon has appointed its marketing director as the new general manager of Australasia following the retirement of long-serving leader, Rob Garratt.

CMOs may be gaining influence across executive teams today, but trying to find marketers who’ve risen up to CEO still isn’t easy in Australia. For the few who have reached this corporate milestone, like Virgin Mobile’s David Scribner, that lack of fellow peer progression is a little sad.

The latest Spencer Stuart CMO tenure study has found marketing chiefs in the US are now staying in their jobs for 48 months on average.