Rapid investment into digital and technology, along with the need for growth, are seeing more marketers stepping into Australian boardrooms. But unless more of the marketing fraternity get onto the c-suite, do a better job of understanding the balance sheet and firmly grasp risk and governance, they’re going to struggle to gain a substantial foothold long-term.

Selling tea to the English. Invoking ancient tea-making rituals in Asia. Giving tea a fresh face in the US. Re-invigorating retail tea stores in Australia. These were just a few of the challenges T2 Tea set itself in re-invigorating the brand and bringing it to a global audience.

There’s a common belief chief executive officers face a career-threatening challenge every year they hold the top job. Sportsbet’s Barni Evans reckons he’s battled at least eight so far in 18 months.

As we make the call for nominations for the 5th edition of our annual CMO50 list of Australia’s most innovative and effective marketing leaders, it’s clear the movement of local marketing leaders over the years has been nothing short of explosive. And nowhere is this more blatant than in our inaugural 2015 CMO50 list.

News Corp Australia’s chief operating officer for publishing and former CMO, Damian Eales, has been elected president of the International News Media Association (INMA).

It should be no surprise that Anneke van den Broek would run a pet care company someday. At the age of eight, she had made her first foray into the industry by breeding mice and selling them to the local pet store.

ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.

Domain has confirmed a new chief consumer officer to lead its marketing, audience and content teams.

Super Retail Group (ASX: SUL) has confirmed former Foster’s marketing and experienced retail growth leader, Anthony Heraghty, as its new chief.

Moet Hennessy’s Australian team is on the hunt for a new marketing leader following the promotion of its marketing and business development director to the top job in Korea.

TEG, owner and operator of the Ticketek business in Asia-Pacific, has appointed its former CMO and local country manager to a newly created regional operations role as part of plans to transform its business approach.

Digital transformation, self-regulatory frameworks, lobbying government, membership lifecycle management and state-to-national leadership collaboration – these are just some of the day-to-day priorities Katherine Raskob has faced in her first five months as chief of the Fundraising Institute of Australia (FIA).

Being a great CEO means constantly working on your own leadership skills, as well as having a clear-eyed view on the customer, the Australian Institute of Management’s chief, Ben Foote, believes.

Out-of-home platform player, oOh!media, has recruited Virgin mobile’s former CEO and one-time marketing chief, David Scribner, as its new chief customer officer.

Australian insurance player, Youi Insurance, has promoted its group chief marketing officer and founding local chief back to the top job following the departure of its CEO last week.

Google is bringing back its regional marketing strategy and operations leader to head up the A/NZ business.

American Express is bringing its US VP of customer relationship management back to local shores as its new managing director for Australia and New Zealand.

T2 CEO, Nicole Sparshott, is on a big mission: To take a 22-year-old Australian business centred around the humble tea leaf and all its trappings, and infuse it into the mindset of a new generation of customers and the rest of the world.

Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).

Joanne Crewes knows all too well about pressure. Business and marketing pressure, that is. As Procter and Gamble’s (P&G) former president of the Global Prestige Business, she managed a US$4 billion business unit.

GSK has officially confirmed former US-based CMO, Theresa Agnew, as its area general manager for A/NZ to sit at the helm of its consumer healthcare business locally.