SodaStream Aussie marketer promoted to managing director

Marketing director who spearheaded the brand's plastic pollution awareness campaign promoted to the top job locally

Laura Wilson
Laura Wilson

SodaStream has promoted its Australian marketing director, Laura Wilson, to managing director locally, becoming the first female in the post.

Wilson has been with the brand for over nine years as marketing leader. Her resume also includes marketing roles in the technology, solar and allied health sectors. She takes over the reins from Mark Fenton, who is now moving to take up the US managing director’s role. Again it’s a first, with Fenton the first Aussie to take up the US job.  

Highlights of Wilson’s career with SodaStream to date include launching the brand’s environmental campaign, ‘Oceans of the future’ in 2019, which focused on the growing issue of plastic pollution. The campaign saw creation of a one-tonne turtle sculpture made of recycled plastic ocean waste, as well as a bespoke virtual reality experience to help consumers better understand the ramifications of plastic pollution.

SodaStream Australia is also stepping up its recycling and refurbishment initiatives and is working to transition to a metal bottle by 2025.

“I am honoured to be given this opportunity, and one of the key things I am focused on as I commence my new role is ensuring we maintain our strong people focused culture,” Wilson commented.

“At SodaStream, we have six ‘What counts factors’ that ensure every SodaStreamer knows and understands the key values of our organisation. One of these, and the most important in my opinion is ‘One SodaStream – our focus on our people, culture, and collaboration’.”

It’s one of the key reasons why Wilson said she was proud to have worked for SodaStream for close to 10 years.

“We’re a company that takes action to make the planet a better place for the next generation- a fact we are proud of, and openly highlight in our annual Sustainability Commitment Report,” she added.

Wilson’s tenure officially commenced on 1 August 2021.

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