Brownes Dairy CMO promoted to CEO

CMO50 alumni member becomes first chief executive in the WA dairy producer's 135-year history

Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.

The CMO50 alumni member, who was recognised in the list for outstanding marketing leadership in 2019 and 2020, takes up the CEO reins following the departure of CEO, Tony Girgis, after a 14-year tenure. His time as CEO saw Brownes Dairy change ownership and bring back traditional cheddar cheese to West Australian supermarkets.

Sarich-Dayton has been with Brownes Dairy since 2013, joining as marketing director. She boasts of 20 years’ experience in the food and beverage industry, including brand and management roles with Coca-Cola, Danone, HJ Heinz and Unilever across the UK and Australia.

During her time with the dairy business, she’s driven innovations such as the ‘Milkos’ home delivery service during COVID-19 lockdowns, launched the world’s first top-down yoghurt bottle, upped the ante on corporate social responsibility, helped with sustainability initiatives and more.  

“Brownes Dairy is a remarkable company with a thirst for product and brand innovation,” Sarich-Dayton commented. “Everyone in the business genuinely believes in our mission of ‘doing dairy better, together’, and I’m excited to take the reins as CEO and continue our tradition of nourishing Australian families with the best range of high-quality dairy products.

“It’s crucial WA business take a leading role in promoting more women to leadership positions, and I’m honoured that Brownes has entrusted me with this vital role. The pandemic has reminded us about the role we all can play in keeping our communities, including our businesses, authentically connected.”

For his part, Girgis said he has enjoyed working with Sarich-Dayton during his years and CEO and managing director.

“I believe she is an inspired choice as the company’s new CEO who will continue to bring success to WA’s favourite dairy,” he added.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in