Plus profiles of Virgin Australia's CMO and Kimberly Clark's former marketing chief and now A/NZ managing director, digital marketing case studies, a deep dive into deepfakes and more
Our latest edition of CMO magazine is now available and it’s full of thought provoking content for modern marketing leaders.
Issue 1, 2022 of CMO magazine highlights key findings from this year’s State of the CMO research looking into the ever-evolving remit and business standing of modern marketing leaders.
Also included in this issue is our in-depth exploration of Marketing in the metaverse. It’s been described as the next generation of the Internet. But how can you truly harness the metaverse in the midst of all the hype and FOMO? Through this feature and a wealth of brand examples, we find out.
This latest edition’s trendsetting feature, meanwhile, investigates how deepfakes can be employed in the marketing playbook. Brands have a new and exciting digital creative tool to develop messaging and customers. But it’s one that has to be handled with extreme care, as we discover.
Our CMO to CEO profile this time is Kimberly-Clark’s first female MD for A/NZ, Belinda Driscoll, who shares her journey from marketer to top job and how she found the confidence to get there.
In the spotlight in our CMO profile is Virgin Australia’s marketing chief, Libby Minogue, who shares how she’s bringing out-of-category thinking, curiosity and a commitment to building brand to her role at the airline.
Plus we hear from Oh Crap about how it’s gained retail partner visibility and realised personalisation through marketing automation; ask three Aussie marketers how they’re building stronger experimentation culture across their teams; explore ways forward in the face for marketing skills in the face of accelerating digital tech and aptitude and loads more.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
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