Homegrown circular economy startup goes for growth

AirRobe brings on former marketing and digital leader and previous GM of Sephora A/NZ as its new general manager

Hot on the heels of a partnership with The Iconic, Australian circular economy startup, AirRobe, has brought on Sephora’s former general manager and professional marketer as its new GM.

Beth Glancey has spent the last two-and-a-half years with luxury retail conglomerate, LVMH, overseeing the Sephora Australia and New Zealand business. Prior to this, she built her career through a variety of marketing, digital, ecommerce and divisional leadership roles, including marketing director then GM of Benefit Cosmetics Australia, head of online and ecommerce at David Jones and Toys R Us, and online marketing manager at Dyson.  

In a statement, AirRobe said Glancey’s appointment is another accelerator in driving growth and momentum. The startup has received two Australian Government funding grants to commercialise and scale its Circular Wardrobe offering: The Boosting Female Founders grant and Accelerating Commercialisation from AusIndustry.

AirRobe offers a 'circular wardrobe' product that enables fashion retailers to show their customers the resale value of a purchase upfront and resell, rent or recycle their purchases. The startup launched with online retailer, The Iconic, in October last year and has also partnered with Rebecca Vallance and P.E. Nation. In addition, it’s integrated with several ecommerce platforms including Shopify.

AirRobe CEO, Hannon Comazzetto, said Glancey brings extensive experience and knowledge across luxury retail to AirRobe. “Beth’s leadership, talent and energy will be pivotal in achieving scale across Australia and NZ,” she said.

Glancey said she was immediately drawn to AirRobe’s mission and innovative approach to partnering with retailers to kickstart the circular economy.

“I’m looking forward to bringing my experience and skills to a startup that is genuinely moving the fashion industry in a positive direction. Re-commerce is the future of fashion and AirRobe is paving the way,” she commented.

Comazzetto, who founded AirRobe in 2018, cited growing consumer desire to be more environmentally and socially conscious.

“There is a rapid shift in consumer values towards sustainability and conscious consumption as people are becoming hyper aware of the impact of fashion on landfill. People want to be part of the circular economy, but there aren’t enough tools to make it easy and fun to do so,” she said. “We are building the infrastructure for the circular economy - in a way that benefits retailers, their customers and the environment.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page    


Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in