Intrepid Travel is boasting of its first all-female regional leadership team following several executive changes announced this week.
The global tour operator confirmed Sarah Clark has returned as managing director for the A/NZ business, having completed a one-year secondment leading Intrepid’s global accommodation strategy. During this time, she oversaw a partnership with off-grid accommodation company, CABN, and will retain leadership of this business going forward.
Clark initially joined Intrepid in 2018 as general manager of marketing, and has built her career in general management, marketing, product and sales roles locally plus across the UK, Canada and US. At Intrepid, she has held core management team roles for the past two years. Clark is also on the board of Tourism Tasmania.
Intrepid also confirmed it’s promoted Yvette Thompson to general manager of sales and partnerships to lead all partner relationships and commercial agreements across the A/NZ region. Thompson replaces Cameron Elliott, who will head up global sales for Intrepid’s network of 25 destination management companies.
“I am looking forward to working even more closely with our partners to deliver new opportunities as we continue to grow. I’m also excited to be recruiting for a partnership manager, who will ensure we provide our agents and partners the support they need as travel rebounds,” Thompson said.
Intrepid’s now all-female A/NZ leadership team includes general manager of marketing, Louise Laing; general manager of inside sales and customer experience, Julie Risteveski; and general manager of commercial finance, Lauren McCormick.
“Intrepid has focused on increasing our number of female tour leaders and crew over the years and now I’m extremely proud to lead our first-ever all-female regional leadership team,” Clark commented. “We know that solo female travellers are among our largest customer groups and with this team, we have ambitious plans to grow rapidly with purpose and ensure even more people can again explore the world with us.”
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.