Kimberly-Clark promotes marketer to top A/NZ job

FMCG giant says Belinda Driscoll is its first female MD locally and the youngest in almost 100 years

Belinda Driscoll
Belinda Driscoll

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.  

The FMCG business confirmed Belinda Driscoll as its new managing director for A/NZ, stating the former marketing leader is its youngest and first female MD in almost 100 years. Driscoll joined Kimberly-Clark in 2020 as senior marketing director and has been a significant contributor to the group’s 13 per cent retail sales value increase since then. Notably, the Huggies and U by Kotex brands have experienced 59 per cent and 36 per cent market share growth, respectively.  

The company has also highlighted the successful launch of several more sustainable FMCG offerings such as Australia’s first 100 per cent bamboo toilet paper, Kleenex Eco, bamboo paper towel, Viva Eco, and Huggies’ 100 per cent biodegradable baby wipes, as achievements during Driscoll’s tenure.  

Driscoll officially took up the MD reins in late 2021, taking the helm following the promotion of Doug Cunningham to president of the Europe, Middle East and Africa businesses.  

Prior to joining Kimberly-Clark, Driscoll spent 17 years at Johnson & Johnson, working in international and local roles across Asia, Europe, the US and Australia. More recently, she was sales and marketing leader for Suture, the largest business unit within J&J Medical.  

“Whilst we’ve had our fair share of supply challenges over the last couple of years, our business is in a strong position with some of the best market share results we’ve seen in close to a decade,” Driscoll commented.  

“In order to continue this growth, we also remain firmly focused on the wellbeing of our people, our communities and the planet. We have a team of very passionate people working hard to reduce our environmental impact every single day, not only because it is crucial to strengthening our portfolio of brands, it’s high on the list of employee expectations too.”  

Driscoll cited a particular emphasis on building local talent and capability, diversity and inclusion, and said the group’s commitment to its communities along with reconciliation as important items on her agenda.  

“I believe they are key to building a more positive work culture and greater engagement because they are areas that our people really care about; they provide a strong sense of purpose,” she added.  

The company said Driscoll’s promotion was one of several new appointments across the organisation which has led to a 44 per cent increase in female representation within the leadership team, or from 1/9 in 2019 to 5/9 currently.  

“Our growing team is a reflection of the exceptional talent we have in the A/NZ business. We have a number of capability programs running through, and an extensive training ground for our people,” Driscoll continued. “In the last year, we’ve seen several local and international promotions, which is a reflection of the importance of career progression at K-CANZ.”

Want to help us ascertain more about the state of marketing technology, leadership and strategy in Australia? If you're a senior marketer, then now's the time to complete our State of the CMO 2022 survey. Click here to complete the survey by 29 April 2022 and you could win a $500 RedBalloon voucher for your efforts.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in