Kimberly-Clark promotes marketer to top A/NZ job

FMCG giant says Belinda Driscoll is its first female MD locally and the youngest in almost 100 years

Belinda Driscoll
Belinda Driscoll

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.  

The FMCG business confirmed Belinda Driscoll as its new managing director for A/NZ, stating the former marketing leader is its youngest and first female MD in almost 100 years. Driscoll joined Kimberly-Clark in 2020 as senior marketing director and has been a significant contributor to the group’s 13 per cent retail sales value increase since then. Notably, the Huggies and U by Kotex brands have experienced 59 per cent and 36 per cent market share growth, respectively.  

The company has also highlighted the successful launch of several more sustainable FMCG offerings such as Australia’s first 100 per cent bamboo toilet paper, Kleenex Eco, bamboo paper towel, Viva Eco, and Huggies’ 100 per cent biodegradable baby wipes, as achievements during Driscoll’s tenure.  

Driscoll officially took up the MD reins in late 2021, taking the helm following the promotion of Doug Cunningham to president of the Europe, Middle East and Africa businesses.  

Prior to joining Kimberly-Clark, Driscoll spent 17 years at Johnson & Johnson, working in international and local roles across Asia, Europe, the US and Australia. More recently, she was sales and marketing leader for Suture, the largest business unit within J&J Medical.  

“Whilst we’ve had our fair share of supply challenges over the last couple of years, our business is in a strong position with some of the best market share results we’ve seen in close to a decade,” Driscoll commented.  

“In order to continue this growth, we also remain firmly focused on the wellbeing of our people, our communities and the planet. We have a team of very passionate people working hard to reduce our environmental impact every single day, not only because it is crucial to strengthening our portfolio of brands, it’s high on the list of employee expectations too.”  

Driscoll cited a particular emphasis on building local talent and capability, diversity and inclusion, and said the group’s commitment to its communities along with reconciliation as important items on her agenda.  

“I believe they are key to building a more positive work culture and greater engagement because they are areas that our people really care about; they provide a strong sense of purpose,” she added.  

The company said Driscoll’s promotion was one of several new appointments across the organisation which has led to a 44 per cent increase in female representation within the leadership team, or from 1/9 in 2019 to 5/9 currently.  

“Our growing team is a reflection of the exceptional talent we have in the A/NZ business. We have a number of capability programs running through, and an extensive training ground for our people,” Driscoll continued. “In the last year, we’ve seen several local and international promotions, which is a reflection of the importance of career progression at K-CANZ.”

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