Leadership

Leadership

Colette Garnsey appointed to Flight Centre board

​Colette Garnsey OAM, formerly core brand director of Just Group, has been appointed to the Flight Centre Travel Group board of directors as a non-executive director, effective immediately.

People

CBRE CX chief: Why the job is about remediating pain points

For Shelley McDowell, director of customer experience at CBRE, some days the customer is the building owner or landlord. On others it is the building’s tenant organisation. Then there are the people who actually work in buildings.

CMO launches CMO CX, customer experience maturity assessment tool

​There’s no doubt digital disruption has led us all into a new era of experience, where customer engagement is the only true competitive advantage. And in the face of such transformation, the role of CMO as chief customer custodian has never been more important.

Digital Marketing

Getting marketing to better understand cybersecurity

With Australia’s mandatory data breach reporting laws being officially implemented in February 2018, marketers across the country are facing two big responsibilities. Not only is their prized customer data a major theft risk, it is also marketers who will be left with the task of cleaning up any brand issues should their organisation need to report a breach.

Leadership

How financial services sector executives are planning to tap AI

Delivering customer insight without cognitive bias, adding value to the in-moment experience and building commercial value are just some of the ways financial services executives believe artificial intelligence is going to transform their sector.

Leadership

CMO50 2017 #2: Leisa Bacon

ABC’s Leisa Bacon is a “complete content junkie”. She’ll even be the first to say so - and that’s a good thing considering she’s director of audiences for the nation’s public broadcasting network and working to make a difference in the community.

Leadership

CMO50 2017 #5: Trisca Scott-Branagan

Technology may have been the main cause of marketing disruption over the past few years, but the next wave will inevitably be through process, Deakin University’s Trisca Scott-Branagan believes.

Leadership

CMO interview: How to market a law firm in the digital age

Law firms are still coming to terms with the new digital landscape and many are still struggling with the concept of having to actually promote their professional services, so the role of marketing is more important to firms than ever before, Holman Webb Lawyers’ chief marketing and corporations relations officer, Adriana Giometti, says.

Leadership

6 lessons in marketing leadership from Three UK’s CMO

​Having a great boss that challenges and supports you, being brave enough to see risky ideas through, capitalising on customer insights and failing are just some of the lessons CMO of Three UK, Shadi Halliwell, has learnt over the course of her marketing career.

Leadership

Why you need to design CX change, not just do it

Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change.

Digital Marketing

Adobe appoints Experian MD to head up A/NZ

Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.

Featured Whitepapers

Closing the Loop

Saving Relationships By Effectively Resolving Customer Issues

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Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

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This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

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Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

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'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

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Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

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