Please complete this year's important survey
Did you know two-thirds of CX budgets increased in Australian companies in 2021? Or that customer journey mapping and orchestration was the biggest skills gap for CX teams last year? How about the fact that there’s still no one clear function responsible for CX across Australian organisations?
These are just a few the important findings from our 2021 State of CX Leadership survey, and the kinds of insights we're looking to now refresh through this year's research.
We’re calling on anyone who manages or leads customer experience programs and functions in their organisation to please complete this survey to help us gauge what true #CX leadership looks like in 2022.
Click here to complete State of CX Leadership 2022 Survey
CMO's State of CX Leadership is an research program that provides an invaluable benchmark of CX leadership today, shining a light on the evolving responsibility of this position within organisations today, as well as its unique set of professionals responsible for this critical remit. This research program is brought to you by Optimizely.
Through this survey, our aim is to explore what it means to lead customer experience operationally and culturally. We’re looking to understand maturity of customer experiences today, gauge technology and data sophistication and investment, delve into measures of success, post-Covid challenges and more. And we need your help to do it!
Please participate by completing the State of CX Leadership survey and you'll go in the running to win a $300 VISA credit voucher. All participants will also receive a courtesy whitepaper PDF of the full report and well as access to our first-ever State of CX Leadership webinar on 23 November 2022. The survey should take no more than 10-15 minutes to complete. All individual responses are kept confidential and answers only used in aggregate.
Responses must be submitted by Friday 23 September 2022. To see the full terms and conditions of this survey, please click here.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
