A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Measurement & Analytics
InMoment has launched Experience Intelligence (XI), a new platform that brings together a collection of software and services designed around the concept of owning and improving the key moments in customer and employee journeys.
Strategy
Human-centred design was once seen very much as a ‘nice to have’ but has increasingly become an essential element to a digital change project. And indeed, it's a key element of the success, or otherwise, of this kind of innovation, says a global expert in the practice.
Digital Marketing
SugarCRM recently acquired artificial intelligence (AI) outfit Node, which leverages CRM and external data sources to deliver improved predictability across businesses. The acquisition fuels Sugar’s time-aware CX platform by forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities.
Customer Experience Management
BIG4 Easts Beach Holiday Park, struggling to meet guests’ growing internet demands, opted to upgrade its Wi-Fi and tap the analytics to analyse guests’ online behaviour to better meet their needs.
Strategy
Like any brand today, the constant re-upping of customer experience (CX) is vital to succeed in hospitality. And as StayWell expands into a new luxury category with its Prince Akatoki brand, it is hoping its CX will do just that.
Leadership
KPMG Australia has appointed a customer experience trailblazer to its customer, brand, and marketing advisory (CBMA) team.
Digital Marketing
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
Digital Marketing
Melbourne-based digital transformation agency, Revium, has secured an equity partnership with Australian accounting and advisory firm, William Buck.
Strategy
Sure, marketers have heard of customer experience (CX) and how important it is to differentiate a brand. But few know how to effectively implement it, or even where to start.
Customer Experience Management
A new study has found, by 2030, 67 per cent of customer engagement will be handled by smart machines. However, will this simply be trading empathy for efficiency?
Digital Marketing
In its latest effort to modernise to provide the kind of customer experience the consumer now demands, Baby Bunting has undergone a brand refresh to facilitate a better emotional connection with customers through increased personalisation.
Digital Marketing
Bankwest's latest campaign highlights its diminishing role in customer's lives and how the bank is working to simplify banking and interactions for its customers. As part of this, it has adopted in-app messaging in its ongoing push to focus on the customer and provide seamless interactions across all its channels.
Customer Experience Management
Brand experience and innovation are key drivers of brand value, according to a new report.
Strategy
Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.
Strategy
Research has found organisations with close alignment to the values of their customers (CX), workforce (WX) and partners (PX), and create human experiences (HX), grow faster and build stronger brand loyalty.
Measurement & Analytics
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
Customer Experience Management
The launch of Telstra Plus last month and a new marketing campaign to back it up are just the beginning of efforts to overhaul its customer experience, the telco says.
Customer Experience Management
When Allianz Retire+ was looking to build and launch a new product, Future Safe, it wanted to shake things up.
Customer Experience Management
Businesses that lose sight of the human element in CX risk not seeing the benefits to the bottom line when undergoing digital transformation. That’s the stark message from Forrester for brands grappling with the rising expectations of customers.
Strategy
Most business might consider complaints negative and something to be avoided, but Westpac has decided to ‘lean in’ and use complaints to transform its organisation and customer experience (CX).
Customer Experience Management
To stay relevant in a changing retail space, UK brand Superdry had to take a serious look at its customer experience (CX).
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system