Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.

Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).

Today’s industry associations must increasingly play the “right-hand man” to businesses in order to help them make the enormous step to customer-led thinking, ADMA outgoing CEO, Jodie Sangster, believes.

Qantas CMO, Stephanie Tully, has taken out the ADMA Marketer of the Year award and MercerBell’s Nick Mercer the ADMA Hall of Fame at this year’s AC&E Awards.

The team behind ADMA has officially announced the Australian Alliance for Data Leadership, an umbrella group that unites its individual associations across data-driven marketing, analytics, data and digital.

The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.

2016 was the year of measurement as marketing executives put data-driven marketing and advertising at the heart of their engagement strategy, the new Global Review of Data-Driven Marketing and Advertising report claims.

oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.

A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.

ADMA has struck partnerships with five industry associations and organisations to extend availability of its recently relaunched education program, ADMA IQ, across Australia.

The Association for Data-driven Marketing and Advertising (ADMA) has added three new members to its board of directors.

The Association for Data-Driven Marketing and Advertising (ADMA) has acquired the assets of AIMIA, the beleaguered Digital Industry Association of Australia.

Data-driven marketing and the use of predictive analytics and segmentation are becoming increasingly important to marketers globally as they strive to become customer-centric, a new study reports.

More than 600 people from the advertising, marketing and technology communities descended on The Star in Sydney for this 2015 ADMA AC&E Awards. Here are some of the winners and highlights from the night.

Aldi’s marketing director has taken out the Marketer of the Year Award at this year’s ADMA Awards, while a campaign about no-frills air travel and a risqué piece on testicular cancer dominated other categories.

The Association for Data-driven Marketing and Advertising (ADMA) has unveiled its new Code of Practice which it says reflects a new era of industry self-regulation for the industry.

ADMA CEO, Jodie Sangster, has joined the board of directors at mobile service provider, amaysim, as part of a raft of executive changes being made as the company prepares for its initial public offering.

Communication between brands and consumers is at a premium thanks to real-time digital and social exchange, and has heightened the role of creativity and authenticity in marketing, Coca-Cola’s head of strategy claims.

Smartphone and tablet penetration in Australia is soaring as consumers readily embrace mobile connectivity. But just like any of the media and communication channels that preceded it, many marketers are stumped about the right way to approach it. Brands are, in fact, struggling to catch up.

Organisations that don’t make the transition to digital in the next 10 years will either be acquired by firms that have, or go out of business as new technologies transform the way companies interact with their customers.

A new study has found 96 per cent of Australian marketers are using content marketing to reach out to customers but just 29 per cent are happy with its effectiveness.