A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
The Federal Budget’s investment into digitisation, younger job seeker support, hefty tax write-offs and income tax cuts are being generally welcomed as big business boosters for recovering from the COVID-inspired economic crisis. Yet views on whether the Government’s skills and hiring emphasis will directly benefit the marketing and advertising industry diverge.
Leadership
ADMA has signed on as the first reseller for a regional version of the Thrive Global platform being provided under an exclusive agreement with Monash University.
Leadership
How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.
Leadership
“Make the complex simple" is Mark Ritson’s message to marketers of all stripes when it comes to making sense of data to drive sound decisions.
It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.
Digital Marketing
The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.
Leadership
ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.
Digital Marketing
A refreshed education curriculum, new-look awards program and membership benefits driven by simplicity are just some of the ways ADMA’s CEO is looking to ensure the association’s relevance to modern marketers.
Digital Marketing
Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.
Social Media
Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.
Leadership
Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).
Digital Marketing
Today’s industry associations must increasingly play the “right-hand man” to businesses in order to help them make the enormous step to customer-led thinking, ADMA outgoing CEO, Jodie Sangster, believes.
Digital Marketing
Qantas CMO, Stephanie Tully, has taken out the ADMA Marketer of the Year award and MercerBell’s Nick Mercer the ADMA Hall of Fame at this year’s AC&E Awards.
Digital Marketing
The team behind ADMA has officially announced the Australian Alliance for Data Leadership, an umbrella group that unites its individual associations across data-driven marketing, analytics, data and digital.
Digital Marketing
The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.
Digital Marketing
2016 was the year of measurement as marketing executives put data-driven marketing and advertising at the heart of their engagement strategy, the new Global Review of Data-Driven Marketing and Advertising report claims.
oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.
Digital Marketing
A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.
Digital Marketing
ADMA has struck partnerships with five industry associations and organisations to extend availability of its recently relaunched education program, ADMA IQ, across Australia.
The Association for Data-driven Marketing and Advertising (ADMA) has added three new members to its board of directors.
Digital Marketing
The Association for Data-Driven Marketing and Advertising (ADMA) has acquired the assets of AIMIA, the beleaguered Digital Industry Association of Australia.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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Google+ and Blogger cozy up with new comment system