A complete rethink of personal information, changes to how organisations collect, disclose and use consumer data, stronger online privacy protections and higher penalties for non-compliance are some of the transformative changes Australia’s new privacy law proposals could present marketers.

Senior marketers are increasingly looking to build their innovation and opportunity identification capabilities and recognise soft skills and collaboration as critically important across the marketing function. Yet there is clear gap in the way planning and execution knowledge is shared between senior leaders and their teams.

Industry associations and thought leaders have welcomed the Federal Government’s $1.2 billion investment into Australia’s digital economy as part of this year’s budget, as well as the emphasis on supporting women in the workforce, recognising both as mechanisms to sustaining Australia’s economic growth.

The Federal Budget’s investment into digitisation, younger job seeker support, hefty tax write-offs and income tax cuts are being generally welcomed as big business boosters for recovering from the COVID-inspired economic crisis. Yet views on whether the Government’s skills and hiring emphasis will directly benefit the marketing and advertising industry diverge.

ADMA has signed on as the first reseller for a regional version of the Thrive Global platform being provided under an exclusive agreement with Monash University.

How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.

“Make the complex simple" is Mark Ritson’s message to marketers of all stripes when it comes to making sense of data to drive sound decisions.

It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

ADMA’s CEO, Andrea Martens, is taking the reins of the association’s overarching holding group, Australian Alliance for Data Leadership, following the departure of Stephen Porges.

A refreshed education curriculum, new-look awards program and membership benefits driven by simplicity are just some of the ways ADMA’s CEO is looking to ensure the association’s relevance to modern marketers.

Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.

Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.

Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).

Today’s industry associations must increasingly play the “right-hand man” to businesses in order to help them make the enormous step to customer-led thinking, ADMA outgoing CEO, Jodie Sangster, believes.

Qantas CMO, Stephanie Tully, has taken out the ADMA Marketer of the Year award and MercerBell’s Nick Mercer the ADMA Hall of Fame at this year’s AC&E Awards.

The team behind ADMA has officially announced the Australian Alliance for Data Leadership, an umbrella group that unites its individual associations across data-driven marketing, analytics, data and digital.

The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.

2016 was the year of measurement as marketing executives put data-driven marketing and advertising at the heart of their engagement strategy, the new Global Review of Data-Driven Marketing and Advertising report claims.

oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.

A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.