New association aims to bring order to data strategy chaos

New association will sit under the ADMA umbrella

A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.

Data Governance Australia (DGA) will establish best practice industry standards and benchmarks, as well as advocacy, education, support and thought leadership on all aspects of data usage.

Speaking at the association’s launch in Melbourne, DGA chairman and former ACCC chair, Graeme Samuel, said a priority for the DGA would be to create a voluntary code of conduct to allow the industry to self-regulate.

He warned that failing to do so might have led to government intervention, with the possible result of government over-reach that would hinder the growth of the industry. He cited recent controversy regarding the massive breach of customer records at Yahoo! and controversy regarding the collection and retention of personal information by the ABS as two examples of why such an initiative was now needed.

The DGA will operate as a part of ADMA, under general manager, Murray Hyde. Its board is comprised of 12 representatives from a cross-section of industries, including financial institutions, retailers, law firms, real estate corporations, airlines, and specialist data suppliers including Quantium, Woolworths, Qantas Loyalty and Flybuys.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in