New association aims to bring order to data strategy chaos

New association will sit under the ADMA umbrella

A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.

Data Governance Australia (DGA) will establish best practice industry standards and benchmarks, as well as advocacy, education, support and thought leadership on all aspects of data usage.

Speaking at the association’s launch in Melbourne, DGA chairman and former ACCC chair, Graeme Samuel, said a priority for the DGA would be to create a voluntary code of conduct to allow the industry to self-regulate.

He warned that failing to do so might have led to government intervention, with the possible result of government over-reach that would hinder the growth of the industry. He cited recent controversy regarding the massive breach of customer records at Yahoo! and controversy regarding the collection and retention of personal information by the ABS as two examples of why such an initiative was now needed.

The DGA will operate as a part of ADMA, under general manager, Murray Hyde. Its board is comprised of 12 representatives from a cross-section of industries, including financial institutions, retailers, law firms, real estate corporations, airlines, and specialist data suppliers including Quantium, Woolworths, Qantas Loyalty and Flybuys.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in