Katherine Raskob takes over from longstanding chief, Rob Edwards
Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).
Raskob assumes the CEO mantle from Rob Edwards, who is stepping down after seven years at the helm of the association. FIA has more than 1500 members and focuses on Australia’s $12.5 billion charitable fundraising sector.
Raskob has spent the past 18 months working across ADMA and the Australian Alliance for Data Leadership, an umbrella organisation established last year to sit above both ADMA and its sister associations, the Institute of Analytics Professionals Australia (IAPA), the freshly rebranded Digital and Technology Collective, and Data Governance Australia (DGA). During this time, she’s been tasked with member engagement and marketing, communications, content and technology platforms and other aspects of growth.
Before joining ADMA, Raskob spent less than a year as global head of marketing and communications for recruitment firm, Talent International. Prior to this, she was group marketing director for SBS. In all, she boasts of 20 years’ experience across corporate and not-for-profits in both professional roles and on boards, and is also a member of the board of directors for Girl Guides Australia.
“Katherine’s knowledge of member organisations and her experience across commercial and not-for-profit environments in senior leadership and marketing and communications roles will be invaluable to FIA as we embark on our next phase of growth,” FIA chair, James Garland, said.
Raskob said she was looking forward to working in a strong sector supported by so many Australians.
“FIA is well positioned for further growth as it seeks to expand its representation to include both individual fundraisers as well as charities and non-profit organisations and I’m looking forward to leading this growth into the future,” she said.
Raskob is one of a number of executive departures and changes for ADMA/AADL in recent months. In March, ADMA's leader and instigator of the AADL, Jodie Sangster, left the association after a seven-year run as CEO. Just a month earlier, the group appointed COO, Steve Singha, who became acting CEO across the group while a replacement was sought.
ADMA then appointed former Adroll chief, Ben Sharp, as managing director, who left after just two weeks.
On 12 June, the AADL announced Steven Porges had been appointed group CEO. He brings with him
CEO skills gained at Aussie Home Loans, Newcastle Permanent Building Society and SAI Global, and from board, founder and executive director roles throughout many sectors and geographies.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...
Giridhar Prathap Reddy
7 businesses successfully implementing chatbots
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance