Former ADMA customer leader takes CEO role at Fundraising Institute of Australia

Katherine Raskob takes over from longstanding chief, Rob Edwards

Former ADMA director of communications and customer experience and experienced marketer, Katherine Raskob, has taken up the CEO reins at the Fundraising Institute of Australia (FIA).

Raskob assumes the CEO mantle from Rob Edwards, who is stepping down after seven years at the helm of the association. FIA has more than 1500 members and focuses on Australia’s $12.5 billion charitable fundraising sector.

Katherine Raskob
Katherine Raskob


Raskob has spent the past 18 months working across ADMA and the Australian Alliance for Data Leadership, an umbrella organisation established last year to sit above both ADMA and its sister associations, the Institute of Analytics Professionals Australia (IAPA), the freshly rebranded Digital and Technology Collective, and Data Governance Australia (DGA). During this time, she’s been tasked with member engagement and marketing, communications, content and technology platforms and other aspects of growth.

Before joining ADMA, Raskob spent less than a year as global head of marketing and communications for recruitment firm, Talent International. Prior to this, she was group marketing director for SBS. In all, she boasts of 20 years’ experience across corporate and not-for-profits in both professional roles and on boards, and is also a member of the board of directors for Girl Guides Australia.

“Katherine’s knowledge of member organisations and her experience across commercial and not-for-profit environments in senior leadership and marketing and communications roles will be invaluable to FIA as we embark on our next phase of growth,” FIA chair, James Garland, said.

Raskob said she was looking forward to working in a strong sector supported by so many Australians.

“FIA is well positioned for further growth as it seeks to expand its representation to include both individual fundraisers as well as charities and non-profit organisations and I’m looking forward to leading this growth into the future,” she said.

Raskob is one of a number of executive departures and changes for ADMA/AADL in recent months. In March, ADMA's leader and instigator of the AADL, Jodie Sangster, left the association after a seven-year run as CEO. Just a month earlier, the group appointed COO, Steve Singha, who became acting CEO across the group while a replacement was sought.

ADMA then appointed former Adroll chief, Ben Sharp, as managing director, who left after just two weeks.

On 12 June, the AADL announced Steven Porges had been appointed group CEO. He brings with him

CEO skills gained at Aussie Home Loans, Newcastle Permanent Building Society and SAI Global, and from board, founder and executive director roles throughout many sectors and geographies.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...

Jose Salas

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...

Claudia Evans

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...

Claudia Evans

Looker eyes benefits of machine learning to connect with customers

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

Latest Podcast

More podcasts

Sign in