Seasoned executive appointed to navigate ‘next phase of growth’ of ADMA's parent company
Seasoned business leader, Stephen Porges, has been named CEO of The Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.
AADL is a network of associations with the common thread of data and customer experience, representing the essential functions of data-driven business.
Associations within the AADL network associations include: Association for Data-driven Marketing & Advertising (ADMA), Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA); and Digital + Technology Collective.
Porges brings CEO skills gained at Aussie Home Loans, Newcastle Permanent Building Society and SAI Global, and from board, founder and executive director roles throughout many sectors and geographies.
He currently sits on a number of boards and has considerable public and private sector expertise, and has been instrumental in successful data-driven businesses.
“It’s a unique time across all industries as businesses see a continued increase in customer expectations alongside the exponential growth in data," AADL chairman, Steve Brennen, said in a statement. "The pace of change is set to accelerate, and the strongest talent is required to bring the necessary leadership required to help our members manage the challenges today and ahead. We’re fortunate to gain a CEO with Stephen's deep corporate experience, gravitas and dynamic vision.
“We look forward to navigating our next phase of growth to enable the success of Australian businesses and the economy.”
Porges' appointment follows the departure of ADMA CEO and inaugural chief of the AADL, Jodie Sangster, after seven years at the helm.
With more than 30 years of professional experience domestically and internationally, Porges has worked in high-growth and mature corporate environments and boasts of a track record in building, motivating and leading senior management teams across finance, technology, real estate, digital and traditional media and scientific environments.
AADL said he brings a strong understanding of the machinations of the c-suite, government and the requirements for risk management - attributes key to the role that the umbrella association plays in the industry.
Porges said he’s incredibly excited to be spearheading efforts to empower businesses using data in all its various aspects.
“Data collection, governance, analysis and use is so critical; however they are typically viewed in a piecemeal fashion. Our network of associations with excellence in each of their fields, bringing all aspects of data together, provides incredible value to members. This model is unique globally, and with the future being increasingly data-driven, we are thrilled to be leading the way,” he said in a statement.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...
Frederic
State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact
I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...
Tony Ahn
Salesforce announces customer data platform
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’