Seasoned executive appointed to navigate ‘next phase of growth’ of ADMA's parent company
Seasoned business leader, Stephen Porges, has been named CEO of The Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.
AADL is a network of associations with the common thread of data and customer experience, representing the essential functions of data-driven business.
Associations within the AADL network associations include: Association for Data-driven Marketing & Advertising (ADMA), Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA); and Digital + Technology Collective.
Porges brings CEO skills gained at Aussie Home Loans, Newcastle Permanent Building Society and SAI Global, and from board, founder and executive director roles throughout many sectors and geographies.
He currently sits on a number of boards and has considerable public and private sector expertise, and has been instrumental in successful data-driven businesses.
“It’s a unique time across all industries as businesses see a continued increase in customer expectations alongside the exponential growth in data," AADL chairman, Steve Brennen, said in a statement. "The pace of change is set to accelerate, and the strongest talent is required to bring the necessary leadership required to help our members manage the challenges today and ahead. We’re fortunate to gain a CEO with Stephen's deep corporate experience, gravitas and dynamic vision.
“We look forward to navigating our next phase of growth to enable the success of Australian businesses and the economy.”
Porges' appointment follows the departure of ADMA CEO and inaugural chief of the AADL, Jodie Sangster, after seven years at the helm.
With more than 30 years of professional experience domestically and internationally, Porges has worked in high-growth and mature corporate environments and boasts of a track record in building, motivating and leading senior management teams across finance, technology, real estate, digital and traditional media and scientific environments.
AADL said he brings a strong understanding of the machinations of the c-suite, government and the requirements for risk management - attributes key to the role that the umbrella association plays in the industry.
Porges said he’s incredibly excited to be spearheading efforts to empower businesses using data in all its various aspects.
“Data collection, governance, analysis and use is so critical; however they are typically viewed in a piecemeal fashion. Our network of associations with excellence in each of their fields, bringing all aspects of data together, provides incredible value to members. This model is unique globally, and with the future being increasingly data-driven, we are thrilled to be leading the way,” he said in a statement.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy
My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...
Janice Tollis
Why Gartner thinks brands are too uptight about strategy
The things who have mentioned are very convincing and will certainly work.
Lunna Walker
Xero evolves to fit a changing marketplace
The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...
Viri VR
Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio
Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...
Rafe Frost
3 brand new virtual reality experiences in action