Seasoned executive appointed to navigate ‘next phase of growth’ of ADMA's parent company
Seasoned business leader, Stephen Porges, has been named CEO of The Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.
AADL is a network of associations with the common thread of data and customer experience, representing the essential functions of data-driven business.
Associations within the AADL network associations include: Association for Data-driven Marketing & Advertising (ADMA), Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA); and Digital + Technology Collective.
Porges brings CEO skills gained at Aussie Home Loans, Newcastle Permanent Building Society and SAI Global, and from board, founder and executive director roles throughout many sectors and geographies.
He currently sits on a number of boards and has considerable public and private sector expertise, and has been instrumental in successful data-driven businesses.
“It’s a unique time across all industries as businesses see a continued increase in customer expectations alongside the exponential growth in data," AADL chairman, Steve Brennen, said in a statement. "The pace of change is set to accelerate, and the strongest talent is required to bring the necessary leadership required to help our members manage the challenges today and ahead. We’re fortunate to gain a CEO with Stephen's deep corporate experience, gravitas and dynamic vision.
“We look forward to navigating our next phase of growth to enable the success of Australian businesses and the economy.”
Porges' appointment follows the departure of ADMA CEO and inaugural chief of the AADL, Jodie Sangster, after seven years at the helm.
With more than 30 years of professional experience domestically and internationally, Porges has worked in high-growth and mature corporate environments and boasts of a track record in building, motivating and leading senior management teams across finance, technology, real estate, digital and traditional media and scientific environments.
AADL said he brings a strong understanding of the machinations of the c-suite, government and the requirements for risk management - attributes key to the role that the umbrella association plays in the industry.
Porges said he’s incredibly excited to be spearheading efforts to empower businesses using data in all its various aspects.
“Data collection, governance, analysis and use is so critical; however they are typically viewed in a piecemeal fashion. Our network of associations with excellence in each of their fields, bringing all aspects of data together, provides incredible value to members. This model is unique globally, and with the future being increasingly data-driven, we are thrilled to be leading the way,” he said in a statement.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
It's an interesting direction, and fair play that they've backed what their service differentiator in the market is. It's a bit clunky bi...
Jeff
Versa launches bot-activated website
Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.
Sumit Takim
In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience