Australian Alliance for Data Leadership appoints new CEO

Seasoned executive appointed to navigate ‘next phase of growth’ of ADMA's parent company

Seasoned business leader, Stephen Porges, has been named CEO of The Australian Alliance for Data Leadership (AADL), a move aimed at enabling Australian businesses and the economy through data leadership, advocacy and governance.

AADL is a network of associations with the common thread of data and customer experience, representing the essential functions of data-driven business.

Associations within the AADL network associations include: Association for Data-driven Marketing & Advertising (ADMA), Institute for Analytics Professionals Australia (IAPA),  Data Governance Australia (DGA); and Digital + Technology Collective. 

Porges brings CEO skills gained at Aussie Home Loans, Newcastle Permanent Building Society and SAI Global, and from board, founder and executive director roles throughout many sectors and geographies.

He currently sits on a number of boards and has considerable public and private sector expertise, and has been instrumental in successful data-driven businesses.

Stephen Porges
Stephen Porges

“It’s a unique time across all industries as businesses see a continued increase in customer expectations alongside the exponential growth in data," AADL chairman, Steve Brennen, said in a statement. "The pace of change is set to accelerate, and the strongest talent is required to bring the necessary leadership required to help our members manage the challenges today and ahead. We’re fortunate to gain a CEO with Stephen's deep corporate experience, gravitas and dynamic vision.

“We look forward to navigating our next phase of growth to enable the success of Australian businesses and the economy.”

Porges' appointment follows the departure of ADMA CEO and inaugural chief of the AADL, Jodie Sangster, after seven years at the helm.

With more than 30 years of professional experience domestically and internationally, Porges has worked in high-growth and mature corporate environments and boasts of a track record in building, motivating and leading senior management teams across finance, technology, real estate, digital and traditional media and scientific environments.

AADL said he brings a strong understanding of the machinations of the c-suite, government and the requirements for risk management - attributes key to the role that the umbrella association plays in the industry.

Porges said he’s incredibly excited to be spearheading efforts to empower businesses using data in all its various aspects.  

“Data collection, governance, analysis and use is so critical; however they are typically viewed in a piecemeal fashion. Our network of associations with excellence in each of their fields, bringing all aspects of data together, provides incredible value to members. This model is unique globally, and with the future being increasingly data-driven, we are thrilled to be leading the way,” he said in a statement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

It's an interesting direction, and fair play that they've backed what their service differentiator in the market is. It's a bit clunky bi...

Jeff

Versa launches bot-activated website

Read more

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in