ADMA confirms former Adroll CEO for Australia has resigned from latest CEO role
ADMA has confirmed its new managing director of only two weeks, Ben Sharp, has resigned.
The Association for Data-driven Marketing and Advertising (ADMA) is part of the Australian Alliance for Data Leadership’s (AADL).
“ADMA and Ben Sharp have agreed to part ways, effectively immediately,” Katherine Raskob, ADMA’s director of communications and customer experience, told CMO.
“All ADMA operations remain under the competent guidance of AADL acting CEO, Steve Sinha, until we appoint a replacement managing director for ADMA. We wish Ben well in his future endeavours.
"ADMA has an exciting future ahead and we look forward to sharing further updates in due course," she said.
ADMA appointed former Adroll chief, Ben Sharp, as its new managing director in April, replacing Jodie Sangster at the helm of the data-driven association.
Sangster, former CEO of ADMA, left the association last week after seven years as chief. Sharp spent a month in a handover with Sangster for the new role in April.
Meanwhile, a search remains underway for a permanent CEO to lead the AADL, the umbrella group formed to oversee not just ADMA, but also Data Governance Australia, and the Digital + Technology Collective.
Current COO of ADMA, Steve Singha, remains in an acting CEO capacity across the group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016