ADMA gets a new managing director

Former Adroll chief takes the helm of the data-driven association, replacing Jodie Sangster

Ben Sharp
Ben Sharp

ADMA has appointed former Adroll chief, Ben Sharp, as its new managing director, replacing Jodie Sangster at the helm of the data-driven association.

Sharp joins officially from 4 April and will spend the month in a handover with Sangster for the new role. Meanwhile, a search remains underway for a permanent CEO to lead the Australian Alliance for Data Leadership (AADL), the umbrella group formed to oversee not just ADMA, but also Data Governance Australia, and the Digital + Technology Collective. Current COO, Steve Singha, remains in an acting CEO capacity across the group.

Sharp boasts of more than 20 years in the media sphere, working for the likes of Allure Media, Yahoo7! And Yahoo A/NZ. He was most recently the local managing director of Adroll, which shut down the bulk of its operations in Australia late last year as part of a global realignment of the adtech business.

AADL chairman, Steve Brennen, said Sharp’s varied experiences would help build on top of the transformative work undertaken by Sangster over the past seven years.

“Ben will bring a new perspective and drive ADMA’s next phase of growth,” he said in a statement. “As data becomes increasingly integral to business, government and consumers are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution.”

Sharp said his emphasis will be on education and broadening the benefits ADMA provides.

“I'm hugely excited to join ADMA at a critical time where the collision of data, CX and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” he commented.

“ADMA is a 50-year old organisation that has always been at the forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600-member organisations, and the industry at large. that wants to be informed, stay connected and achieve professional and commercial growth.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in