ADMA gets a new managing director

Former Adroll chief takes the helm of the data-driven association, replacing Jodie Sangster

Ben Sharp
Ben Sharp

ADMA has appointed former Adroll chief, Ben Sharp, as its new managing director, replacing Jodie Sangster at the helm of the data-driven association.

Sharp joins officially from 4 April and will spend the month in a handover with Sangster for the new role. Meanwhile, a search remains underway for a permanent CEO to lead the Australian Alliance for Data Leadership (AADL), the umbrella group formed to oversee not just ADMA, but also Data Governance Australia, and the Digital + Technology Collective. Current COO, Steve Singha, remains in an acting CEO capacity across the group.

Sharp boasts of more than 20 years in the media sphere, working for the likes of Allure Media, Yahoo7! And Yahoo A/NZ. He was most recently the local managing director of Adroll, which shut down the bulk of its operations in Australia late last year as part of a global realignment of the adtech business.

AADL chairman, Steve Brennen, said Sharp’s varied experiences would help build on top of the transformative work undertaken by Sangster over the past seven years.

“Ben will bring a new perspective and drive ADMA’s next phase of growth,” he said in a statement. “As data becomes increasingly integral to business, government and consumers are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution.”

Sharp said his emphasis will be on education and broadening the benefits ADMA provides.

“I'm hugely excited to join ADMA at a critical time where the collision of data, CX and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” he commented.

“ADMA is a 50-year old organisation that has always been at the forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600-member organisations, and the industry at large. that wants to be informed, stay connected and achieve professional and commercial growth.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in