ADMA gets a new managing director

Former Adroll chief takes the helm of the data-driven association, replacing Jodie Sangster

Ben Sharp
Ben Sharp

ADMA has appointed former Adroll chief, Ben Sharp, as its new managing director, replacing Jodie Sangster at the helm of the data-driven association.

Sharp joins officially from 4 April and will spend the month in a handover with Sangster for the new role. Meanwhile, a search remains underway for a permanent CEO to lead the Australian Alliance for Data Leadership (AADL), the umbrella group formed to oversee not just ADMA, but also Data Governance Australia, and the Digital + Technology Collective. Current COO, Steve Singha, remains in an acting CEO capacity across the group.

Sharp boasts of more than 20 years in the media sphere, working for the likes of Allure Media, Yahoo7! And Yahoo A/NZ. He was most recently the local managing director of Adroll, which shut down the bulk of its operations in Australia late last year as part of a global realignment of the adtech business.

AADL chairman, Steve Brennen, said Sharp’s varied experiences would help build on top of the transformative work undertaken by Sangster over the past seven years.

“Ben will bring a new perspective and drive ADMA’s next phase of growth,” he said in a statement. “As data becomes increasingly integral to business, government and consumers are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution.”

Sharp said his emphasis will be on education and broadening the benefits ADMA provides.

“I'm hugely excited to join ADMA at a critical time where the collision of data, CX and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” he commented.

“ADMA is a 50-year old organisation that has always been at the forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600-member organisations, and the industry at large. that wants to be informed, stay connected and achieve professional and commercial growth.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in