Digital association will now be known as the Digital + Technology Collective and is based out of Melbourne
The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.
The new-look association will now be headquartered in Melbourne, and has been realigned around five key pillars outlined by PricewaterhouseCoopers as being the main ingredients of innovation. These are: Culture creation and an active community, capability building, thought leadership, internal networking, and industry advocacy.
Digital + Technology Collective’s annual AMY Awards are also being relocated to Melbourne from this year. Core member targets include digital and technology-led agencies, in-house digital teams and industry suppliers.
The existing board will remain in place under the new branding, chaired by CEO of New Republique, Nima Yassini. Other members include Employsure head of digital, Karen Lewis; TheRight.Fit founder and CEO, Taryn Williams; Bupa Australia digital director, Nick Wong; Holler executive technical director, Diego Trigo; Start VR managing director, Angus Stevens; Qantas digital customer experience manager, Dan Fisher; and ING Direct marketing manager for digital experience, Collette Van Rooyen.
ADMA and Digital + Technology Collective CEO, Jodie Sangster, said she wanted the association to play a leading role in ensuring Australian organisations are up to speed with the changes required in an increasingly digitally focused world.
“Digital + Technology Collective is committed to representing and supporting our existing members and a broader network of Australia’s businesses, organisations and agencies that provide services and solutions in both the digital and technology space,” she said.
The rebranding is a sign of ADMA’s efforts to inject new life into AIMIA, which it acquired from administrators back in February 2016, when the association fell into voluntary administration due to commercial woes.
Yassini saw it as an exciting time for the Collective as it works to retain relevance in a changing market.
“We have created a new brand to represent the future of what our institution embodies and is representative of our communicative and forward-thinking approach,” she said. “We have also decided to go with ‘collective’, as we truly believe that no one person or organisation can succeed in this space alone, it needs to be a collaborative and collective effort.”
Digital + Technology Collective is one of several associations now sitting under the wider ADMA umbrella. The data-driven marketing association also launched Data Governance Australia in October last year as a way of helping advertisers and media partners build best practice, industry-agreed standards and benchmarks around data utilisation. DGA is also based in Melbourne.
ADMA also struck an alliance with the Institute of Analytics Professionals of Australia back in 2014 which saw IAPA become an integrated division of the larger parent association.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
