ADMA looks to inject new life into AIMIA with rebrand

Digital association will now be known as the Digital + Technology Collective and is based out of Melbourne

The Australian Interactive Media Industry Association (AIMIA) has been rebranded to the Digital + Technology Collective nearly 18 months after being brought under the wing of ADMA and 25 years after its foundation.

The new-look association will now be headquartered in Melbourne, and has been realigned around five key pillars outlined by PricewaterhouseCoopers as being the main ingredients of innovation. These are: Culture creation and an active community, capability building, thought leadership, internal networking, and industry advocacy.

Digital + Technology Collective’s annual AMY Awards are also being relocated to Melbourne from this year. Core member targets include digital and technology-led agencies, in-house digital teams and industry suppliers.

The existing board will remain in place under the new branding, chaired by CEO of New Republique, Nima Yassini. Other members include Employsure head of digital, Karen Lewis; TheRight.Fit founder and CEO, Taryn Williams; Bupa Australia digital director, Nick Wong; Holler executive technical director, Diego Trigo; Start VR managing director, Angus Stevens; Qantas digital customer experience manager, Dan Fisher; and ING Direct marketing manager for digital experience, Collette Van Rooyen.

ADMA and Digital + Technology Collective CEO, Jodie Sangster, said she wanted the association to play a leading role in ensuring Australian organisations are up to speed with the changes required in an increasingly digitally focused world.

“Digital + Technology Collective is committed to representing and supporting our existing members and a broader network of Australia’s businesses, organisations and agencies that provide services and solutions in both the digital and technology space,” she said.

The rebranding is a sign of ADMA’s efforts to inject new life into AIMIA, which it acquired from administrators back in February 2016, when the association fell into voluntary administration due to commercial woes.

Yassini saw it as an exciting time for the Collective as it works to retain relevance in a changing market.

“We have created a new brand to represent the future of what our institution embodies and is representative of our communicative and forward-thinking approach,” she said. “We have also decided to go with ‘collective’, as we truly believe that no one person or organisation can succeed in this space alone, it needs to be a collaborative and collective effort.”

Digital + Technology Collective is one of several associations now sitting under the wider ADMA umbrella. The data-driven marketing association also launched Data Governance Australia in October last year as a way of helping advertisers and media partners build best practice, industry-agreed standards and benchmarks around data utilisation. DGA is also based in Melbourne.

ADMA also struck an alliance with the Institute of Analytics Professionals of Australia back in 2014 which saw IAPA become an integrated division of the larger parent association.
 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in