Adma

Social Media

Does social media make astroturfing acceptable?

News that Samsung was fined $US340,000 in Taiwan after paying people to post negative comments about competitors on online user forums is definitely not the first case of astroturfing to occur, and it’s unlikely to be the last.

Digital Marketing

Face recognition technology raises fresh consumer privacy concerns

News of Tesco’s plan to deploy face recognition technology to deliver targeted advertising to UK customers has raised fresh questions around how Australian marketers can use emerging data-driven methods and still comply with new consumer privacy laws.

Leadership

IN PICTURES: ADMA 2013 Awards

All the pictorial highlights of the marketing and advertising industry's winners and grinners at this year's ADMA Awards ceremony at The Star. Photos by The Corner Studio.

Leadership

ADMA launches responsible data practice program

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new program in a bid to promote responsible data practices across the Australian marketing community.

Leadership

7 CMOs share their content marketing dos and don’ts

Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.

ADMA reveals young marketer and creative finalists

The Association for Data-driven Marketing and Advertising (ADMA) has revealed the finalists for its annual Young Marketer and Young Creative of the Year in the lead-up to its annual awards on 1 November at The Star in Sydney.

Leadership

Why it's time to find your purpose

Marketers have traditionally relied on the four ‘Ps’ principle to get their message across to consumers. But brands need to now articulate a clear purpose, engage with personality and promise possibility if they’re to remain relevant in the new age of authenticity and dynamic one-to-one consumer exchange.

Leadership

How to navigate the data analytics path

Data analytics is critical for organisations but your efforts will fail if you don’t first understand what customer gap or commercial pain point you’re trying to overcome, several Australian brands claim.

Digital Marketing

Why creativity wins out over big data

Creativity can’t match response-based activity in delivering quick results, but it is vital in long-term brand success, finds research that challenges today’s obsession with data-based marketing.

Digital Marketing

ADMA offers up new voluntary data breach code of conduct

The Association for Data-driven Marketing and Advertising (ADMA) is calling on the privacy commissioner to consider a new voluntary code for privacy data breaches and stop compulsory notifications being approved by the Australian senate.

ADMA's Data Day hits Sydney

We present the pictorial highlights from the Association for Data-driven Marketing and Advertising's (ADMA) Big Data Day at Luna Park in Sydney

Leadership

Uniting a customer loyalty program using data

How do you use data to visible improve customer experience and boost bottom line results when you’re merging two of the world’s largest corporate companies and their loyalty programs?

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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