Leveraging its ADMA membership out of home media businesses to give its partners access to specialist training amidt COVID-19 disruption
Out-of-home media company, JCDecaux, is offering its media agency and advertiser partners access to the ADMA (Association of Data-driven Marketing and Advertising) WFH Marketing Masterclass with renowned marketing educator, Mark Ritson.
By leveraging its ADMA membership, clients and agency partners can take part in the topical education program aimed at helping them navigate the challenges of modern marketing.
JCDecaux CMO, Essie Wake, described this unprecedented time as having “no playbook for this moment” and said it wanted to help brands pivot and create new connections with their customers.
“Our clients and agencies are working their way through the massive disruption and unique challenges we all face in marketing right now,” she said.
Wake said its role as partner to agencies and advertisers is about stepping up and offering learning and fresh thinking during this difficult event.
“Now is the time for brands to adapt quickly and strengthen their reputation. We hope to play a more strategic role in supporting our clients and partners to do this.”
The masterclass will go live in just under two weeks and include interactive sessions on set topics which cover all areas of marketing and communications, with each week sequenced to build on the previous week's topic.
JCDecaux chief commercial officer, Max Eburne, explained advertising and brands have an important role to play in driving our economy and helping Australia eventually recover from this situation.
“So helping our clients to better understand how to apply the principles of marketing now is surely going to be a positive in the future.”
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