At a time of an ever demanding consumer and more data than we know what to do with, just 17 per cent of global marketers have been extremely successful at delivering highly relevant customer experiences, a report released today said.

World Vision’s chief marketing, data and product officer, Teresa Sperti, has resigned after a two-year stint that has seen her transforming the not-for-profit’s marketing and member engagement.

'Is Don, Is Good' became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.

More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.

It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.

With lofty ambitions to be the number one motors marketplace in Australia, Gumtree’s ‘test and learn’ mentality when it comes to its marketing is an advantage.

For years, there’s been an urban myth that Australia’s sporting codes are so competitive, they’d never willingly share marketing and audience insights. And it’s simply not true, says CMO of Sport Australia, Louise Eyres.

Few startups take on a marketing executive at inception. The focus on product development and driving immediate sales revenue tends to soak up whatever cash the founders have got their hands on.

SiteMinder’s new chief marketing officer, Mark Renshaw, has always had a rather visceral reaction when people say ‘best practice’ marketing – and not in a good way.

​Network 10​ is upping the ante with its data and customer communication, announcing a partnership with global customer engagement platform, Braze.

Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp Australia’s COO, Publishing, and former CMO, Damian Eales, says.

Brands can be built on many different foundations – personality, quality, luxury, locality – the list is endless. But what should a brand do when that foundation is taken away?

​It is vital for brands to have an authentic purpose to compete for the attention of today's consumer.

As we put the call out for marketing leaders to complete the survey for our 2019 edition of this special report, we take a look at three things we discovered about the State of the CMO from our 2018 findings.

Forget data and AI: Marketers of the future are looking beyond the next few years and setting their sights firmly on the opportunities opened up by human DNA.

Being bold and doing things differently have paid revenue and audience acquisition dividends for Tabcorp’s Lotteries team after launching one of the group’s largest brand refreshes in several years.

​While marketing a product to developers may be different in many ways, there are many similarities, says the CMO of Twilio, Sara Varni.

Brands must take care not to perpetuate outdated and harmful gender stereotypes as they increasingly utilise humanised voice-activated devices and artificial intelligence (AI) in every part of our lives, Landor’s strategy chief warns.

Content is leading Westpac’s latest marketing campaign aimed at helping customers better manage their financial situation after separating from a partner.

It’s cultural change and overcoming society’s embedded ‘Matrix’ that makes gender equality a tough nut to truly crack, say several of the industry’s key marketing and media leaders.

​Consumers prefer search engine recommendations over friends and family when it comes to purchasing decisions, yet marketers are not investing enough in this channel, according to a new report.