Salesforce global CMO, Simon Mulcahy, agrees there’s a problem with today’s modern marketing leader. And it’s one of definition.

Three years ago, boards and brand owners were confused about what the digital revolution meant for their consumers, their brand and their customer experience. We explored this in BrandHook’s first podcast series, Closing the Gap.

Digital technology has wrought unprecedented change on marketing, rewriting both the media landscape and the back-end systems and processes that marketers use to reach it. With so much focus on the technologies transforming marketing, it is not surprising managers and employees feel they are scrambling to keep up.

We’re excited to announce our final line-up of speakers for CMO Momentum in Sydney on 20 July!

Marketing leaders are increasingly struggling to adapt campaigns and creative activity to local market needs in a timely manner, a new CMO Council report has found.

Sales and marketing are supposed to work in harmony, with one supporting the other to achieve the organisation’s revenue goals. In reality, the two functions often are at war. But a new social media strategy, coupled with some good old fashioned sales experience is helping Lenovo to finally bridge the gap.

They say a problem shared is a problem halved. But when it comes to building a brand, sharing that problem with the wrong partner can have serious negative consequences.

One of the mistaken beliefs people have around digital transformation is that recruiting for skills and experience is more important than having internal talent, AGL’s chief sales and marketing officer, Sandra de Castro, claims.

Australian hospitality and entertainment group, Solotel, has crowned Dan Lacaze as its first group marketing director, a role that invites him to the executive leadership table.

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

Historic galleries are under more pressure than ever to meet new audience and stakeholder expectations. Even such a highly engaged venue as the Art Gallery of NSW (AGNSW) has slipped from a top 20 global art listing. But while bringing digital change can be challenging, AGNSW’s director of public engagement, Jacquie Riddell, said the decision to invest in the right tech stack is starting to generate positive stakeholder outcomes, help boost engagement and drive internal efficiencies.

Grace Group has undergone its first brand overhaul in more than 30 years aimed at unifying and showcasing the breadth of records management, storage and removal services it offers.

​Over the last decade, a perfect storm of game-changing technologies have entered the global market, disrupting industries, organisations and people in their wake. There are many who believe blockchain technology could be just as transformative. Specifically, on how we address personal data and identity.

​SumoSalad co-founder and CEO, Luke Baylis, talks about marketing's broader business role and why he's so keen to improve customer understanding at the healthy fast food restaurant chain.

When Cochlear’s first global leader of digital marketing operations, Divya Jumani, joined the ASX-listed organisation 12 months ago, she faced an all-too common quandary: A marketing automation platform largely being used as an email tool.

More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

CMO is delighted to announce nominations for the 2017 edition of our CMO50 are now open.

It’s being imperfect, rather than perfect, that brands should focus on if they want to win over consumers.

Just how useful is a traditional marketing background in a non-traditional business? And if the answer is ‘not so much’, then what sort of background would be?

Marketers need to get over the assumption consumers will forgive them for placing ads in the wrong digital context, because customers will boycott their brands if they do.

Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into serious organisational and cultural challenges.