If you want to be a successful marketer in today’s world, you have to be part of the growth engine you’re CEO is driving.

It was while selling B2B services at Google in the US that Chris Rothstein and his colleagues first started to see how broken a sales process could be.

Vision Personal Training (PT) has set about overhauling its digital, social and search presence as part of aggressive plans to double its Australian footprint in the next three years.

Making employee experience as important as customer experience, and linking data to both marketing intelligence and consumer emotion are crucial steps brands must get better at to deliver great customer experiences.

Like most online companies, Australian edible bouquet maker and ecommerce player, Edible Blooms, is seeing the cost of customer acquisition rising.

In Episode 9 of this new podcast series, BrandHook MD, Pip Stocks, catches up with VicSuper executive manager of marketing, insights and experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital to success.

A drastic change in office layout and a fresh collaborative structure between HR and marketing has significantly boosted performance and created a genuine customer-centric culture at Hoyts, according to the cinema chain’s general manager of people, performance and culture, Jodi Paton.

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

In Episode 8 of this new podcast series, BrandHook MD, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand.

In less than two years, Koala has soared up the ecommerce charts with its breakthrough in-a-box mattress featuring anti-disturbance technology, delivered to the consumer within four hours and supported by a 120-day trial.

A CMO needs to empower the marketing team to deliver measurable business outcomes or runs the risk of creating a herd of ‘digital operators’, eHarmony’s managing director, Nicole McInnes, claims.

Driverless cars will very likely save lives and reduce congestion. But for those of us enslaved to the daily commute, they might also mean the emancipation of countless minutes and hours spent stuck behind the wheel. So what will we do with our regained time, now that we are no longer distracted with the task of actually driving?

Delivering on your promises lies at the heart of authentic customer experiences and that’s exactly what the CX team at banking giant, NAB, is striving to do.

Too many brands still focus on who they are and lack the noble cause and purpose required to meet the expectations of modern consumers, Silicon Valley brand guru, Allen Olivo, claims.

​Brands that don’t start contextualising around the consumer in real time through ‘living services’ are at risk of being disintermediated by 2020, Reckitt Benckiser’s chief digital officer claims.

People marketing is the biggest untapped opportunity marketers have to drive success for their organisation, Mercer’s global CMO claims.

The only way to ensure your brand strategy is robust enough for the long term is to focus on customer truths you know will hold true long term, CommBank’s marketing and strategy chief says.

The decision to rebrand Athlete’s Foot’s is just the tip of the iceberg in a comprehensive plan that sees the retailer tapping deeper customer insight and technology to build better engagement with consumers, its marketing chief says.

A business that cares about its customers is an easy thing to say; it’s much harder to do.

Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.

Walled gardens such as those built by Google, Facebook and Amazon are the deepest threats to another brand’s customer data and survival, martech guru, David Raab, claims.