​The broader remit of CMOs to include customer experience (CX) and technology may be hampering their ability to achieve basic marketing requirements, such as brand consistency, according to a recent report.

​Marketing leaders from B2B and B2C organisations convened on Sydney's Aria restaurant on 6 June to discuss how they can better improve their utilisation of digital marketing technologies in order to drive revenue opportunities for their brands. Here are pictorial highlights from our exclusive lunch.

Today’s brands are too uptight and need to ‘unbrand’ if they’re to have a hope of meeting dynamic and changing consumer expectations, a leading Gartner analyst says.

As Camp Australia’s first-ever CMO, Tom Dusseldorp, is on a journey to help lead the traditional 30-year-old bricks and mortar business further and deeper into the world of digital.

​A new tagline is the beginning of Xero’s evolution from a pure accounting software supplier to a more holistic small business platform, a move, it says, is vital in a changing market.

Good Shepherd is using the power of data analytics to help Australian consumers alleviate themselves from poverty.

CMO is very excited to officially open submissions for the 2018 edition of our CMO50 program.

Marketing, IT and product leaders are going so far as swapping talent between their functions as digital transformation reshapes the way organisations approach both technology procurement and customer engagement.

Customer trust is not only vital in an environment where customer expectations are increasing daily and competition is fierce, it is a brand differentiator that could make or break a business. You only have to look at the recent scandals around Facebook or the Australian Banks to see this happening.

Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

​Open Universities Australia (OUA) has chalked up its first student enrolment growth in 15 quarters and slashed the time it takes to on-board learning providers following a business transformation and overhaul of its technology ecosystem.

The onus is on marketers to better understand technology at their disposal because it is technology providing the ability to interact with customers in new ways, Salesforce’s CMO for Asia-Pacific, Michael Peachey, says.

Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO Momentum conference.

Compelling customer experiences require “a constant stream” of customer feedback, Slack’s global vice-president of marketing, Kelly Watkins, says. It's sound advice and not overly complicated, but often, it’s difficult for companies to achieve.

​More than 50 marketing and CX managers and leaders gathered at Melbourne's Crown Casino on 24 May for CMO's latest breakfast on creating intelligence customer connections, sponsored by InMoment. Here are some pictorial highlights of the morning.

Five years ago in May, IDG tasked me with launching CMO as a brand in Australia. It was a decision driven by two factors: One, the exponential growth of technology in the marketing sphere; and two, the rising role of the marketer as an executive leader of influence.

​A host of leading Australian marketers came together in Sydney on 23 May to celebrate CMO from IDG's fifth birthday. Here are pictorial highlights from the event.

Customer retention and customer engagement are two key aims of AIA Australia’s Vitality program rewarding a consumer’s healthy lifestyle, according to digital CRM manager, Nathan Cole.

Machine learning has become one of the hottest topics in marketing circles in 2018, as organisations strive to understand what it can do and how it works. But as with most emerging technologies, there is limited experience in market against which to make decisions.

CMO is delighted to announce the first speakers for CMO Momentum, our annual conference dedicated to Australian CMOs, marketing, customer and digital leaders, returning to Sydney on Wednesday 4 July.