Marketing Strategy

Digital Marketing

Brian Solis: Why Web 3.0 will rewrite the concept of marketing

Marketing practices have changed dramatically in recent years as new technologies, channels and processes have rewritten rules of engagement and delivery. But at its core, many key concepts that underpin marketing remain the same as they were when they were first refined in the 1950s and 1960s.

Leadership

CMO profile: Bringing the Ampol brand back

Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.

Digital Marketing

How this startup locked in loyal customers

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

Leadership

Why Visa keeps sponsoring in-person sporting events

Demonstrating Visa’s commitment to constructive social impact, its broader payments capabilities and exclusive experiences for partners and consumers are all front and centre in its FIFA Women’s World Cup 2023 sponsorship, its A/NZ head of marketing says.

Digital Marketing

Marketing and the metaverse

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?

Digital Marketing

Building your own tech smarts: BROSA's digital journey

Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted to do something few other brands in its category have done – develop its own software.

Leadership

Panellists revealed for CMO’s State of the CMO webinar

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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More Brand Posts

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Kimberly Wise

Why kindness is the make or break for modern leadership

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As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

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