There aren’t too many organisations that can claim every single person in Australia as a customer. But that’s exactly why Australia Post CMO, Amber Collins, is so set on putting customer thinking front and centre in every strategic choice and decision she and the group make.

As Australians endured the on-again/off-again lockdowns presented by the Covid-19 pandemic, many put their extra spare time into wealth creation by trading shares, currencies and other financial instruments. In doing so, they provided an unexpected boost for online trading platforms around the world, including the local operations of UK-based financial services company, CMC Markets.

The time for sentimentalism has passed and Australian consumers are gaining a new sense of momentum and positivity as they look to forge forward rather than go back, according to a new report.

The middle of a global pandemic might seem like an odd time to take on managing a tourist-oriented retail and entertainment precinct. But for Karen Hugg, her appointment to the role of general manager of The Wharf, Mooloolaba, has given her an opportunity to see firsthand just how important a local community can be in supporting a local tourist asset.

Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.

Chris Brown is the first to admit he wasn’t quite sure what to expect when he switched from agency to client-side and became McDonald's Australia’s chief marketing officer in December last year.

Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.

For someone who claims no natural affinity with scheduling, it’s surprising Brett Chester finds himself in the role of CMO for a fast-growth technology company focused on making rostering easier. But it is through his own career experience Chester says he has developed an understanding of the client base of his company, Australian-born Deputy, and the pain scheduling can bring.

A big, growing customer segment with high disposable income is so misunderstood it’s being ignored, according to CEO of The Global Centre for Modern Ageing, Julianne Parkinson​.

A deficit of marketing discipline and diversity of thought are key challenges modern marketing leaders are facing right now. Fail to tackle them, and you'll miss out on the creative empathy and big ideas needed to cut through to modern consumers.

A picture of the difficulties faced by many CMOs was painted by Gartner’s team in the opening keynote to the analyst firm’s Marketing Symposium in September.

Relationship building, curiosity, a high threshold for change and positive mindset are vital attributes marketing leaders look for when they recruit for regional marketing teams.

According to CMO’s annual State of the CMO research, marketing leaders rate the CEO/MD as their biggest champion and advocate within the organisation. So what does it take to truly build a great, strategic connection with your CEO/MD? We ask leading marketers from Greencross, MyDeal, Audi, NAB and West HQ for their valuable insights.

The growing number of Australian brands with in-house agencies see brand knowledge, cost efficiencies and speed and agility as the biggest benefits to the approach, a new report claims.

Reflecting the quintessential Australian spirit has always been instrumental to the Four N Twenty brand. And it’s this very Australian outlook that’s giving the 75-year-old brand licence to expand out of its traditional meat pie heartland into the burgeoning world of plant-based food.

Reconnecting to modern consumer conceptions of what makes life ‘good’ by reflecting everyday moments has seen LG Electronics invest in its first brand-oriented program of work in more than a decade.

More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.

After at least decade without sustained marketing communications effort for its masterbrand, Dairy Farmers has stepped up activity under ‘Here’s to Good’ banner with marketing bursts for core products.

Perceptions of resiliency and adaptability are higher than ever across Australia’s marketing leadership fraternity. Yet the stature of marketing as a business leader and partner have declined since the first months of rapid customer and product innovation in the Covid-19 global pandemic.

One of the great benefits of digital media is the speed at which an idea can be brought to market. So when Sportsbet general manager of marketing, Tim Hernadi, heard that a video of Indian cricketer star, Virat Kohli, smacking balls around in the Adelaide nets had gone viral, he knew this was something his team could jump on.

Establishing the pay on-demand category along with sustained awareness of its company credentials have led homegrown pay on-demand fintech, Beforepay, to launch its first brand campaign nationally.