Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

Can brands striving for inspirational brand building also achieve performance marketing success? Or is brand work inconsistent with the metrics, measurement and real-time nature of performance marketing?

Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?

​More than 120 of Australia's marketing managers and leaders descended on the International Convention Centre in Sydney. Here are a few pictorial highlights from the third annual conference, dedicated to leading and sustaining the modern marketing function.

Suncorp has announced a new customer and digital structure as part of its 2019 financial year results presentation.

​Research has found organisations with close alignment to the values of their customers (CX), workforce (WX) and partners (PX), and create human experiences (HX), grow faster and build stronger brand loyalty.

It’s arguably the hottest new c-level job title many CMOs always wanted to have and are actually perfect for: Chief growth officer. So as we reached out to gauge insight into the appetite for such a job change locally, who better to ask than people already holding the job title.

​One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.

Being data-driven is BAU for an online-only retailer like Adore Beauty, its CMO, Dan Ferguson says.

​How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.

Amazon Prime, the behemoth of paid customer loyalty programs, counts some 100 million members in its ranks, and it’s growing.

Kennards Hire wants its customers to know that it’s got their backs.

While much of the talk around robotic process automation (RPA) has centred on its potential to replace human beings in marketing roles, for Berlin-born software maker, Signavio, the opposite appears to be the case.

Building a digital-first approach to in-store experiences and marketing are key elements in helping Fisher & Paykel transform into the country’s number one premium appliance brand and win over both consumers and designers, its marketing chief says.

Earlier this week, WA Tourism dropped George Calombaris from its most recent campaign in the wake of the chef’s underpayment of staff wages scandal.

Dubbed the “Donald Trump of TripAdvisor” by The Washington Post, Oobah Butler turned a non-existent restaurant, The Shed, into the top rated dining establishment in London on TripAdvisor through social manipulation. Speaking at this week’s Online Retailer conference, Oobah Butler delivered his keynote on ‘Cutting through the bullsh*t of social influence manipulation’ where he detailed his scheme while working as a journalist for Vice.

Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.

Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.

Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.

​Coles ‘Little Shop’ is making a second-year return, with a fresh array 30 mini replicas and one original favourite available to shoppers from this week.