Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader’s recruitment make-up, AGL’s Alison Wild believes.

​Marketing, digital and data leaders were debating the right way to lift engagement efforts at CMO's latest Melbourne roundtable, Optimising Customer Engagement, sponsored by Oracle. Here are pictorial highlights from this latest event.

​iSelect’s CEO is out and a new chief marketing officer is in as the insurance comparison site lowers its trading expectations for the 2017 financial year and shakes up its marketing and customer strategy.

Treasury Wine Estates has promoted two of its key marketing leaders following the departure of global CMO, Simon Marton, after more than 20 years with the ASX-listed wine producing giant.

Marketing teams that don’t align on customer throughout the planning, launch and optimisation of brand campaigns are missing out on the opportunity to drive better experiences and engagement.

Tourism Australia is promoting Australia to the US traveller market as part of its ‘An Australian Adventure’ campaign and using Expedia’s technology platform in order to amplify awareness. It comes on the back of the success of the Dundee Super Bowl commercial and ad campaign.

​Citi’s global head of customer experience, Tanya Smith, has an easy way to tell whether something meets the great experience test or not: You feel better after interacting.

The CMO role has expanded to encompass a broader set of requirements, particularly around digital marketing, social media and martech, as campaigns and CX shift to being more personalised and measurable. As a result, marketing leaders have become all things to all people, says Stephen Byrne, CMO of Targus.

Rapid technological change and innovation is seeing demand rise for hard-to-hire skills sets in marketing, particularly around technology. But marketers equally need to ensure humanity if they’re to build sustainable brands and growth.

GM Holden has confirmed its New Zealand managing director will take up the A/NZ marketing reins following the departure of Mark Harland from the automotive business.

Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?

Janine Allis never set out to become one of the most recognised faces in Australian business. It was more just a matter of necessity.

Two years ago, Kristina Curtis took on the newly created role of digital and customer analytics leader at Westpac’s BT Financial group. Customer analytics previously sat under the CMO before a decision was made to elevate its seniority and unite it with digital.

Teresa Sperti has had a busy year. As the first ever CMO of World Vision Australia, she has hit the ground running, focusing on bringing a consumer customer experience perspective to the global charity through a combination of martech, data and analytics and marketing smarts.

​Changing culture across the marketing team is the hardest thing Coca-Cola has to tackle as it transforms the enterprise for the digital era, its chief digital officer says.

Three months in to a marketing technology-led transformation to bring voice of the customer in to the Village Roadshow business, digital and customer marketing leader, Clare Smith, rolled out a DMP trial. It was a big mistake.

​Growing volumes of data generated through emerging technologies such as artificial intelligence, voice interaction and mixed reality could see consumers outsourcing their own identity management as the very nature of value-driven exchange between brand and consumer transforms.

As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.

​Fewer than half of Australian marketers are realising the potential of new customer technologies and just shy of one-third have achieved a category innovation in the last 12 months.

Tabcorp has removed the CMO position from its executive ranks and is expected to bring on dedicated heads of marketing across each of its three core business divisions following the acquisition of and merger with the Tatts Group business.

​Marketers need to stop thinking about cost savings and start better articulating the value and outcome they’re delivering if they have a hope of being the strategic drivers of growth they aspire to be.