Marketing practices have changed dramatically in recent years as new technologies, channels and processes have rewritten rules of engagement and delivery. But at its core, many key concepts that underpin marketing remain the same as they were when they were first refined in the 1950s and 1960s.

According to this year’s State of the CMO research, three in four marketing leaders see acquiring new customers in the next 12 months as their key growth priority.

Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.

It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.

One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

Demonstrating Visa’s commitment to constructive social impact, its broader payments capabilities and exclusive experiences for partners and consumers are all front and centre in its FIFA Women’s World Cup 2023 sponsorship, its A/NZ head of marketing says.

By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

“Describing what people who love Aston Martins feel” is the ambition underpinning the iconic British automotive group’s new creative brand platform and strategy, its iconic global chief creative officer says.

Blending classic with contemporary to build brand salience and mental availability for long-term growth is the strategy experienced marketing leader, Jonathan Sully, is bringing to the task at William Grant and Sons.

In the digital era, it is not uncommon to see the lines between industries blurred. In the case of retail media however, those lines are practically obliterated.

Arnott’s latest partnership with Australia’s iconic Bluey character is a significant step forward in helping the FMCG grow its ‘better for you’ snacking category presence, its CMO says.

It’s not often you hear of an Aussie taking charge of rebranding a New York cultural icon. But that’s exactly what Michaella Solar-March did when she landed the CMO role at the Rockefeller Centre.

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?

​Tweaking your leadership style to suit diverse personalities across an organisation and being ok with people not liking you are vital attributes marketers must develop if they’re to become successful leaders.

Marketers are the ultimate bridge builders, strategically placed to drive collaboration and cohesion across their organisations, experienced marketer and FMCG business leader, Gerard Smith, believes.

Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve such ambitions.

Blackmores Group has become the third Australian organisation to have its marketing skills development program endorsed by the Australian Marketing Institute (AMI).

Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted to do something few other brands in its category have done – develop its own software.

Our latest edition of CMO magazine is now available and it’s full of thought provoking content.

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.