It’s been said Formula 1 racing is not something a spectator watches, but something that they feel, as 1000 horsepower thunders past them at more than 350 Kmph.

The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.

‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.

​Australia is a distrusting nation and this will not change until the customer is truly put at the centre of decision making by governments, institutions, and business, according to a report by Edelman.

As Google appeals its 50 million Euro GDPR breach fine, a privacy expert warns Australians dealing with data that a pre-ticked box for general consent will no longer cut it.

It was a rebrand challenge two-a-half years and one arguably large misstep in the making. Following the acquisitions of AOL in 2015 and Yahoo in July 2016, US-based telco giant, Verizon, set out on a mission to unify and rebrand its media, adtech and Internet properties as one global offering. The resulting ​umbrella entity, Oath,​ was officially unveiled in June 2017 at Cannes.

An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical presence, and that brands be socially accountable.

​Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar.

As leaders move into a new calendar year, there's always the opportunity to take a close look at what is and isn’t working in their go-to-market strategies, and how things could improve. And given the rapid pace of change in the industry, it's vital leaders take stock regularly and adapt and pivot to meet ever-changing customer needs.

It’s been five years since the Australian Radio Network (ARN) launched KIIS 1065, a new-look station to house Sydney FM breakfast duo, The Kyle & Jackie O Show. And if there’s one thing chief marketing officer, Anthony Xydis, is quick to pinpoint as a lesson, it’s the importance of recognising where opportunity lies.

Is Australia Day too tainted a concept for brands to be associating with? How important is taking a stance on the nation’s increasingly controversial day of national celebration in light of the wider need and desire for brands to take a purpose-led approach? And should more of our iconic local brands be taking a position on Australian identity?

Digital transformation, self-regulatory frameworks, lobbying government, membership lifecycle management and state-to-national leadership collaboration – these are just some of the day-to-day priorities Katherine Raskob has faced in her first five months as chief of the Fundraising Institute of Australia (FIA).

​It can’t be easy establishing a brand, and a marketplace, for a product that is not only illegal in many countries, but also banned from traditional marketing channels.

Marketing leaders are under more pressure than ever to deliver results that can be clearly demonstrated as contributing to company growth. Yet with a remit that’s arguably more fluid and fast-moving than ever before, finding ways to deliver on those growing - and often hyperbolic - executive demands must also be supported by the right resources, strategy, data and team capability.

Marketing pasta to consumers is like making a lasagne: There so many layers to it, you have to invest in all of them to unlock growth.

​Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.

Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.

Here, the global CMO of CrowdStrike, Johanna Flower, outlines key ways she’s helped accelerate the company's rapid growth geographically and commercially, work that’s led to a market valuation of $3 billion and the vendor becoming a highly respected leader in the cybersecurity space.

Whiddon has taken the wrappers off the first company rebrand in its 70-year history, a move designed to emphasise the aged care provider’s relationship-based approach in market as well as its innovative spirit.

The rise of embedded technology in consumer products has changed the very nature of brand building and could finally kill off advertising as we know it, P&G’s chief brand officer, Marc Pritchard, claims.

Brand and direct response teams can no longer stand on opposite sides of the street – the two must unite to achieve modern customer cut-through, Shutterstock’s global CMO claims.