Building trust and educating consumers about cryptocurrency are firmly in the sights of Banxa’s inaugural marketing chief, Dave Malcolm, who officially joined the business this past week.

​Reaching and engaging the ‘quiet Australians’ who care about climate change and nature in order to trigger national action is driving a new multi-year campaign platform launched by WWF-Australia this week.

Livestock farm management platform, AgriWebb, has gone from startup seven years ago to having 15 million head of livestock under management across more than 30 million hectares in Australia alone. That’s not including the farmers using its platform in the UK, South Africa and, soon, the US, where it has just opened an office in Denver, Colorado.

In our latest food for thought, we ask three marketing leaders who have switched industry sectors to share how they're applying the experiences gleaned in one category to their latest role.

Nominations for the CMO50 2021 are now open. We ask several of this year’s judges for their views on how marketers can put their best foot forward this year

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

Brands are likely to be missing out on reaching as much as 12 per cent of Australians when they fail to create marketing accessible to neurodiverse people.

KPMG has instituted a reshuffle of its Customer, Brand and Marketing Advisory that sees former lead partner, Amanda Hicks, take up a new client management role across the wider organisation and Carmen Bekker promoted in her stead.

On June 1 2021, Credit Union Australia officially switched its branding over to Great Southern Bank and debuted a fresh purpose and new set of propositions targeting first-home buyers. As Great Southern Bank’s chief customer officer, Megan Keleher, put it to CMO, the task of transitioning the banking provider to a fresh brand and purpose was the biggest change the organisation has faced in its 70-plus year history. Which made it vital every person across the organisation was onside.

Balancing flexibility and routine, community contribution and the consumer’s desire for optimism proved instrumental for The Lott’s marketing team over the last 15 months. And they’re the keys to getting through this next normal, too.

Retailers agreed on a few fundamentals for personalising customer engagement when they discussed the topic at Retail Revival, the second annual digital talkfest held by Emarsys, an omnichannel customer engagement and retention platform.

Those first 60 to 90 days in your new role are crucial. In fact, they’re so crucial, you’ll find dozens, if not hundreds, of books written on the subject. And chief marketing officers are no different in their need to prove their worth and importantly, set themselves up as big ‘M’ marketers to the CEO and executive team in those early days.

DoorDash’s foray in the esports field is part of a sponsorship approach that sees the food delivery brand building presence and authenticity across community platforms its target customer groups are actively engaging in.

Unifying customer service and data insights and building a destination marketing mindset and approach are key priorities for West HQ chief marketing officer, Michaela Chan.

Quick thinking to pivot a series of physical events to virtual to build partner pipeline has certainly seen Nutanix’s head of marketing, Amber Watson, earn her stripes as an adaptive marketing chief this past year.

Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with Gen Z consumers.

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

Building out a unified view of customers and creating increasingly personalised experiences is firmly in the sites of Australian finance and consumer products comparison website, Canstar, thanks to adoption of a customer data platform (CDP).

Data is of most valuable if you’re using it to be more intimately connected to your customer and identifying pain points you can solve for them.

An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. And for this latter group, that means they don’t always get the bask in the glory of what they enable.

​We’re delighted to confirm CMO Momentum is returning on 3 August 2021 as an in-person event as well as via live virtual stream! And CMO has a special earlybird offer right now for those quick enough to book their tickets this month.