Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

CMO is working with The Trade Desk on a dynamic new in-person event on 2 June 2022 exploring how brands can drive the next generation of audience connection.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.

Strategy, operations and commitment are critical if brands wish to ensure their ethical marketing approach can cut the mustard with consumers, Forrester principal analyst, Xiaofeng Wang, says.

A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.

It’s the power of marketing and service together that will help brands grow moments into lifelong customer relationships, Salesforce’s executive VP of industries and cloud marketing, Lynne Zaledonis, believes.

Like many other manufacturers, Miele has noted these initiatives are becoming more important to consumers. But according to Miele executive director for marketing and sales, Axel Kniehl, for the company to achieve its full sustainability ambitions, it must embrace the idea that responsibility continues long after its goods have left the warehouse.

There’s a new normal in emerging technology every week, driven by rapid convergence of everything from smart devices to the virtual and physical in the metaverse. It’s ushering in the age of Industry 5.0, an exciting and frightening scenario for marketers.

Investments into people, processes and systems, along with a fresh digital marketing agency, are all part of Ahoy Club’s aggressive plans to scale the luxury brand and business, its marketing chief says.

Brand design is often positioned in terms of its impact and utility with external customers. But for Rosemary Health, a brand overhaul is also helping the disruptive business realise the brand it’s aspiring to be internally, its head of marketing says.

A new Forrester report is predicting global marketing investment will grow by 30 per cent by 2025 to reach US$4.7 trillion, boosted by a mix of geographies and industries. But the hefty double-digit forecasts internationally are not expected in Australia.

If there’s one principle Judo Bank’s Kevin Ramsdale consistently uses to guide the specialist lending and banking group’s marketing approach, it’s knowing when to act and importantly, when not to.

Qantas has united its airline and loyalty marketing under one chief marketing officer as part of a restructure of the team geared at better uniting the two sides of the business and improving marketing efficiency.

Giving staff the space to experiment, the systems and KPIs to support a test-and-learn culture and an agile structure oriented around outcomes has proven a winning formula for The Smith Family’s marketing team.

Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.

Even before she took the CMO job, Taz Bareham knew JobAdder’s branding and Adder snake iconography would hinder its geographic expansion and ability to win over larger in-house corporate recruitment teams.

What does a world free of bias look like? This year’s International Women’s Day theme is ‘breaking the bias’ and it’s about working towards a world free of stereotypes and discrimination that is diverse, equitable and inclusive. It’s a world where difference is valued and celebrated.

Backed by industry and government leaders, an Australian first initiative to champion equality in advertising has launched. ShEqual aims to positively transform Australia’s advertising landscape and is an initiative of Women’s Health Victoria, a state-wide not-for-profit, women’s health promotion, advocacy and support service.

It was the combination of founder passion, startup mentality, fast-growing and disruptive business model and ASX-listed backing that enticed Alastair McCausland to become the chief marketing officer of Camplify.

Growing interest, respect and acknowledgment of the talent going into women’s sports is an opportunity and challenge for the marketing chief overseeing the FIBA Women’s Basketball World Cup 2022 event.

It’s the psychology of getting people to fall in love with a brand that drives Chatime’s chief marketing officer, Joanna Robinson. And having built her career foundations in FMCG marketing, she has plenty of experience to bring to the task at the bubble tea maker.