Mini Australia’s latest advertising campaign to showcase its new Connected intelligence services and apps is part of a wider lifecycle-oriented approach to educating and engaging customers with the brand, its national marketing manager says.

IBM industry veteran, Michelle Zamora, is over the moon about jumping into startup land and using her fine-tuned skills in building business strategy and driving growth.

There is more than meets the eye to tech startup, AutoGuru. On its surface, car servicing seems like a mundane, very basic, have-to-have-it service. But AutoGuru is having none of this.

Having a customer lifecycle-led, targeted approach to marketing is vital to the Australian Red Cross Blood Service’s efforts to grow its customer database to 580,000 and meet the ever-increasing need for blood donations, its marketing leader says.

The launch of Panthers Group's new-look customer loyalty program isn’t just a reflection of the clubs owner's enhanced investment into communications and engagement; it’s also proven a catalyst in aligning internal teams.

iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.

If there’s one thing Andrew Joyce has learnt being co-founder of Australian mobile-oriented jobs startup, Found, it’s that he is hopeless at predicting what millennials and Gen Z consumers are going to like in an advertisement.

Suncorp has attributed a 4.7 per cent increase in customer deposits across its product portfolio to a combination of new product offerings, increased digitisation, and simplified processes driven through its increasingly ecosystem-led approach to customer engagement.

Australian CMOs are largely missing a strong competitive advantage that is helping the likes of Google, IBM and Visa, according to Yale University’s Centre for Customer Insights

Based on overwhelming demand, we’ve extended the submission deadline for this year’s CMO50 to a very final deadline of Friday 10 August.

The launch of the Australian Government’s Sport 2030 plan, new-look national sporting body, Sport Australia, and fresh marketing and community creative platform, 'Move It', are all part of an ambitious agenda to make Australia the most active sporting nation in the world.

The Ruby Red Foundation is fostering a design-thinking approach to bolster its research and grants program. The intention is to unravel life-changing findings, educate the community on its mission and provide ongoing support to people living with a rare form of blood cancer.​

Airbnb business, marketing and operations leader, Eva Ross, has returned to Australia to become Sendle’s new chief marketing officer following co-founder and CMO, Craig Davis’ decision to step back from day-to-day operations.

The AANA, IAB and MFA are positioning their first joint, cross-industry digital advertising practices as a way to restore trust and drive up credibility across the ecosystem of supplier, advertisers, publishers and technology providers.

KitchenAid has launched its first experiential store in Melbourne and is planning a national physical retail rollout over the next year to support the launch of its major domestic appliances in Australia.

Brent Smart believes his switch from creative agency chief to first CMO at IAG says as much about the insurance giant as it does about him.

​If there’s one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it’s bravery.

Just weeks after revealing plans to launch its new mobile-first, customer-led banking offering to Australian consumers later this year, newly established 86 400 has taken the wrappers off its visual brand identity.

There’s only 2.5 weeks left to get your entries in for the 2018 edition of CMO50, Australia’s list of the 50 most innovative and effective marketers in the country. Don’t miss this opportunity for you and your team to be recognised amongst our country’s top marketing performers.

Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.

Village Roadshow Limited has signed a group-wide partnership with one of Australasia’s largest beverage companies, Lion Private Limited.