For almost a 100 years, millions of Australians have relied on the NRMA for roadside assistance, advice on buying a car and road safety. But the motoring organisation has felt the force of digital disruption. In an era when cars are more reliable and mobile phones do the job of maps, travel guide and emergency help, its relevance has been challenged.

Inspirato has taken the experience economy and literally built a business from it.

Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.

It was the unsexy digital and back-end challenges of rebranding UBET to TAB, rather than the tranche of customer-facing programs, which proved the bigger deal for the wagering company’s marketing team.

Tourism New Zealand has launched a new brand marketing campaign, ‘100% Pure Welcome – 100% Pure New Zealand’ with a sunrise welcome every day for 365 days as part of the new initiative.

Marketing leadership tenure is still shortening, and Australian CMOs are continuing to feel boardroom and executive pressure as many struggle to quantitatively prove their impact, according to our latest State of the CMO research findings.

Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.

​As a challenger brand, Hisense is operating in a dynamic environment and its marketing campaigns must reflect this to maximise return on investment. Which is why its digital-focused marketing is driven by unified data, and extensive research, as witnessed by its most recent campaign, ‘How Good’.

​Facebook is expecting a huge swing in businesses using Messenger to target and personalise to consumers in the weeks leading up to Christmas this year, as consumers change how they expect to be communicated with.

Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.

Aligning sales and marketing teams and securing executive buy-in are arguably the hardest parts of adopting an account-based marketing (ABM) strategy, Aprimo’s global demand generation and ABM marketing leader says.

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.

Niche industries can be small, but that doesn’t mean they can’t be lucrative. And as Aligner Advantage has found, even the most specialised of industries can also harbour their own lucrative niches.

The Heart Foundation found itself in the eye of a storm recently after its campaign to raise awareness about heart disease, the single biggest killer of Australians, attracted a swift, vocal barrage of criticism. The not-for-profit has since apologised and pulled the ads, although it defends the need for strong messaging on what's a life and death issue.

​IfOnly, the premium curated experiences brand, has launched in Australia in a partnership with the Big Red Group (BRG).

The proposition for convenience stores is pretty straightforward. But how does that translate in a world where convenience is now more often associated with digital experiences rather than those in the real world?

Building a passionate brand comes back to passionate people and a corporate culture that fosters generosity towards customers.

When Kevin Keith first received the call asking him to become Orangetheory Fitness’s first chief brand officer at the start of 2017, he thought they were joking.

Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for customers’ attention.

​Menulog is focused on growing its presence, and delivery network, in what is a unique market here in Australia.

Performance marketing has never been more effective as a strategy, but securing short-term efficiency gains is just the tip of the iceberg for how it should be harnessed by marketers looking for build effective, omnichannel and consumer-led strategy.