By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

“Describing what people who love Aston Martins feel” is the ambition underpinning the iconic British automotive group’s new creative brand platform and strategy, its iconic global chief creative officer says.

Blending classic with contemporary to build brand salience and mental availability for long-term growth is the strategy experienced marketing leader, Jonathan Sully, is bringing to the task at William Grant and Sons.

In the digital era, it is not uncommon to see the lines between industries blurred. In the case of retail media however, those lines are practically obliterated.

Arnott’s latest partnership with Australia’s iconic Bluey character is a significant step forward in helping the FMCG grow its ‘better for you’ snacking category presence, its CMO says.

It’s not often you hear of an Aussie taking charge of rebranding a New York cultural icon. But that’s exactly what Michaella Solar-March did when she landed the CMO role at the Rockefeller Centre.

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?

​Tweaking your leadership style to suit diverse personalities across an organisation and being ok with people not liking you are vital attributes marketers must develop if they’re to become successful leaders.

Marketers are the ultimate bridge builders, strategically placed to drive collaboration and cohesion across their organisations, experienced marketer and FMCG business leader, Gerard Smith, believes.

Customer acquisition and growth are the name of the game for Australian marketing leaders this year. And CMOs are looking to utilise their stronger strategic executive standing, bigger marketing budgets, ever-expanding in-house capabilities and brand work to achieve such ambitions.

Blackmores Group has become the third Australian organisation to have its marketing skills development program endorsed by the Australian Marketing Institute (AMI).

Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted to do something few other brands in its category have done – develop its own software.

Our latest edition of CMO magazine is now available and it’s full of thought provoking content.

CMO is delighted to confirm Adore Beauty’s chief marketing officer, Dan Ferguson, Laser Clinics Australia global chief marketing officer, Louise Chamberlain, Pernod Ricard’s global marketing director, Eric Thomson, and Optimizely’s global chief marketing officer, Kristin Allegra Williams, as panellists for our first State of the CMO 2022 webinar.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

In the latest in our food for thought series, CMO reached out to several marketing leaders to ask them: How are you striving to achieve simplicity across your marketing function and as a marketing as well as business contributor?

Mark Khademi built his marketing career working in service businesses, first in the energy sector, and then later as head of marketing for the challenger mobile brand Amaysim. But in his new role as vice-president of marketing for Australia at online furniture maker, Koala, he finally gets to market something tangible.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

CMO is working with The Trade Desk on a dynamic new in-person event on 2 June 2022 exploring how brands can drive the next generation of audience connection.

The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.

Strategy, operations and commitment are critical if brands wish to ensure their ethical marketing approach can cut the mustard with consumers, Forrester principal analyst, Xiaofeng Wang, says.