ADMA appoints new chief operating officer to oversee association network

Media and business veteran takes the COO reins as the group works to build its network of industry associations

Former OMD Melbourne managing director, Steve Sinha, has been appointed chief operating officer of the Australian Alliance for Data Leadership, (AADL), a network of associations including ADMA, IAPA, DGA and Digital + Technology Collective.

Sinha brings more than 30 years’ experience in media, operations and business transformation including seven years as Melbourne managing director at OMD Australia.

Steve Sinha
Steve Sinha

“We are delighted to welcome Steve to the team. His knowledge of the industry and experience in business transformation will be invaluable to ADMA and the AADL associations as we go through our next period of growth and expansion,” ADMA CEO, Jodie Sangster, said in a statement.

“We are planning to continue our exciting growth phase in 2018 in order to drive the future of our industry and increase the benefits we bring to members. Bringing Steve on board will ensure we continue to lead the charge and deliver to the high standards expected by our members”.

During this time at OMD Australia, Sinha delivered a program of digital, data, content and strategy transformation that saw the Melbourne agency treble in size. He continued his passion for digital and data transformation and organisational change with the successful launch of the consultancy Media Operations Transparency in 2016, according to ADMA. 

His experience also encompasses a passion for industry representation, spending seven years as Melbourne chairman and member of the National Awards Committee at the MFA as well as sitting on the Australian Chapter Board of the IAA for 2 years.

In his new role, Sinha will report to Sangster and have responsibility for driving operational efficiency for the network of associations under the new AADL structure.

Sinha said his new role will be a “fantastic vantage point” to ensure that ADMA and entire AADL network effectively help businesses, marketers and all in the industry navigate an increasingly complex landscape and deliver best practice.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu         

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

Sign in