ADMA appoints new chief operating officer to oversee association network

Media and business veteran takes the COO reins as the group works to build its network of industry associations

Former OMD Melbourne managing director, Steve Sinha, has been appointed chief operating officer of the Australian Alliance for Data Leadership, (AADL), a network of associations including ADMA, IAPA, DGA and Digital + Technology Collective.

Sinha brings more than 30 years’ experience in media, operations and business transformation including seven years as Melbourne managing director at OMD Australia.

Steve Sinha
Steve Sinha

“We are delighted to welcome Steve to the team. His knowledge of the industry and experience in business transformation will be invaluable to ADMA and the AADL associations as we go through our next period of growth and expansion,” ADMA CEO, Jodie Sangster, said in a statement.

“We are planning to continue our exciting growth phase in 2018 in order to drive the future of our industry and increase the benefits we bring to members. Bringing Steve on board will ensure we continue to lead the charge and deliver to the high standards expected by our members”.

During this time at OMD Australia, Sinha delivered a program of digital, data, content and strategy transformation that saw the Melbourne agency treble in size. He continued his passion for digital and data transformation and organisational change with the successful launch of the consultancy Media Operations Transparency in 2016, according to ADMA. 

His experience also encompasses a passion for industry representation, spending seven years as Melbourne chairman and member of the National Awards Committee at the MFA as well as sitting on the Australian Chapter Board of the IAA for 2 years.

In his new role, Sinha will report to Sangster and have responsibility for driving operational efficiency for the network of associations under the new AADL structure.

Sinha said his new role will be a “fantastic vantage point” to ensure that ADMA and entire AADL network effectively help businesses, marketers and all in the industry navigate an increasingly complex landscape and deliver best practice.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu         

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Latest Podcast

More podcasts

Sign in