Media and business veteran takes the COO reins as the group works to build its network of industry associations
Former OMD Melbourne managing director, Steve Sinha, has been appointed chief operating officer of the Australian Alliance for Data Leadership, (AADL), a network of associations including ADMA, IAPA, DGA and Digital + Technology Collective.
Sinha brings more than 30 years’ experience in media, operations and business transformation including seven years as Melbourne managing director at OMD Australia.
“We are delighted to welcome Steve to the team. His knowledge of the industry and experience in business transformation will be invaluable to ADMA and the AADL associations as we go through our next period of growth and expansion,” ADMA CEO, Jodie Sangster, said in a statement.
“We are planning to continue our exciting growth phase in 2018 in order to drive the future of our industry and increase the benefits we bring to members. Bringing Steve on board will ensure we continue to lead the charge and deliver to the high standards expected by our members”.
During this time at OMD Australia, Sinha delivered a program of digital, data, content and strategy transformation that saw the Melbourne agency treble in size. He continued his passion for digital and data transformation and organisational change with the successful launch of the consultancy Media Operations Transparency in 2016, according to ADMA.
His experience also encompasses a passion for industry representation, spending seven years as Melbourne chairman and member of the National Awards Committee at the MFA as well as sitting on the Australian Chapter Board of the IAA for 2 years.
In his new role, Sinha will report to Sangster and have responsibility for driving operational efficiency for the network of associations under the new AADL structure.
Sinha said his new role will be a “fantastic vantage point” to ensure that ADMA and entire AADL network effectively help businesses, marketers and all in the industry navigate an increasingly complex landscape and deliver best practice.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...
Akansh M
Foxtel debuts in-app messaging chat to improve customer service
Thanks for the post
Ashirwad Towers
How a brand facelift and content strategy turned real estate software, Rockend, around
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Bhooshan Shetty
Predicting the Future: Marketing science or marketing myth?
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
Gartner survey: CMO spending hit by COVID-19
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
Bhooshan Shetty
Marketing 2030 and the rise of the machines