Vendor brings on three experienced marketing and advertising industry leaders as part of a growing team focused on helping organisations better employ its cognitive solutions across Asia-Pacific
Jodie Sangster will join the IBM Watson team as CMO AI program leader as part of a new triumvirate of executives tasked with helping the Asia-Pacific marketing and commerce communities get a better handle on the application of artificial intelligence.
Sangster announced her resignation from the helm of ADMA and its more recently unveiled parent group, the Australian Alliance of Data Leaders (AADL), last week after a seven-year stint as CEO.
In a post to LinkedIn today, IBM director of Watson Customer Engagement (WCE) for Asia-Pacific, John Mullins, confirmed the high-profile industry leader had been appointed to a newly created role across the region, and is part of a team designed to help clients better make sense of, and employ, the vendor’s growing cognitive solutions offering.
Sangster is being joined in the growing IBM WCE team by former executive director of sales and marketing APAC for AKQA, Jeremy Smart, as digital agency segment leader, along with former Adobe SaaS projects leader for APAC, Jon Sheiman, as AI platform leader.
“Our focus at IBM Watson Customer Engagement is on developing a thriving interchange between clients, partners and agency leaders, that are using Watson powered AI to change the way in which we all do business,” Mullins stated in his LinkedIn post. “This requires a very particular set of skills and experience to push the frontiers of artificial intelligence in marketing, commerce and supply chain.
“Building and nurturing these critical CMO and agency relationships is a top priority for the IBM WCE business across Asia-Pacific. We’ve seen the impact Watson can bring to brands and agencies by embedding AI into the everyday applications of marketing and ecommerce professionals. This impact is to help them take action with confidence - delivering insights and uncovering market opportunities.
“To maximise the opportunities this new partner frontier represents, we have appointed respected industry professionals who are leaders in their field.”
Sangster is specifically tasked with leading discussions with CMOs across Asia on the big picture of AI in marketing. Mullins said her experience as CEO for one of the industry's core associations was a key reason for her appointment.
Related: Sangster: Why associations must become the right-hand man to businesses
“We are excited to bring fresh perspectives to IBM Watson Customer Engagement and it’s a pleasure to welcome individuals as well-respected as Jodie, Jon and Jeremy to our team,” Mullins added.
The Watson Customer Engagement team is not new, but an extended version of the original IBM Commerce team with a broader focus on AI in marketing, commerce and the supply chain.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation