IBM confirms Sangster as CMO liaison leader for AI APAC; announces more appointments

Vendor brings on three experienced marketing and advertising industry leaders as part of a growing team focused on helping organisations better employ its cognitive solutions across Asia-Pacific

Jodie Sangster will join the IBM Watson team as CMO AI program leader as part of a new triumvirate of executives tasked with helping the Asia-Pacific marketing and commerce communities get a better handle on the application of artificial intelligence.

Sangster announced her resignation from the helm of ADMA and its more recently unveiled parent group, the Australian Alliance of Data Leaders (AADL), last week after a seven-year stint as CEO.

In a post to LinkedIn today, IBM director of Watson Customer Engagement (WCE) for Asia-Pacific, John Mullins, confirmed the high-profile industry leader had been appointed to a newly created role across the region, and is part of a team designed to help clients better make sense of, and employ, the vendor’s growing cognitive solutions offering.

Sangster is being joined in the growing IBM WCE team by former executive director of sales and marketing APAC for AKQA, Jeremy Smart, as digital agency segment leader, along with former Adobe SaaS projects leader for APAC, Jon Sheiman, as AI platform leader.

“Our focus at IBM Watson Customer Engagement is on developing a thriving interchange between clients, partners and agency leaders, that are using Watson powered AI to change the way in which we all do business,” Mullins stated in his LinkedIn post. “This requires a very particular set of skills and experience to push the frontiers of artificial intelligence in marketing, commerce and supply chain.

“Building and nurturing these critical CMO and agency relationships is a top priority for the IBM WCE business across Asia-Pacific. We’ve seen the impact Watson can bring to brands and agencies by embedding AI into the everyday applications of marketing and ecommerce professionals. This impact is to help them take action with confidence - delivering insights and uncovering market opportunities.

“To maximise the opportunities this new partner frontier represents, we have appointed respected industry professionals who are leaders in their field.”

Sangster is specifically tasked with leading discussions with CMOs across Asia on the big picture of AI in marketing. Mullins said her experience as CEO for one of the industry's core associations was a key reason for her appointment. 

Related: Sangster: Why associations must become the right-hand man to businesses

“We are excited to bring fresh perspectives to IBM Watson Customer Engagement and it’s a pleasure to welcome individuals as well-respected as Jodie, Jon and Jeremy to our team,” Mullins added.

The Watson Customer Engagement team is not new, but an extended version of the original IBM Commerce team with a broader focus on AI in marketing, commerce and the supply chain.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  



Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in