Vendor brings on three experienced marketing and advertising industry leaders as part of a growing team focused on helping organisations better employ its cognitive solutions across Asia-Pacific
Jodie Sangster will join the IBM Watson team as CMO AI program leader as part of a new triumvirate of executives tasked with helping the Asia-Pacific marketing and commerce communities get a better handle on the application of artificial intelligence.
Sangster announced her resignation from the helm of ADMA and its more recently unveiled parent group, the Australian Alliance of Data Leaders (AADL), last week after a seven-year stint as CEO.
In a post to LinkedIn today, IBM director of Watson Customer Engagement (WCE) for Asia-Pacific, John Mullins, confirmed the high-profile industry leader had been appointed to a newly created role across the region, and is part of a team designed to help clients better make sense of, and employ, the vendor’s growing cognitive solutions offering.
Sangster is being joined in the growing IBM WCE team by former executive director of sales and marketing APAC for AKQA, Jeremy Smart, as digital agency segment leader, along with former Adobe SaaS projects leader for APAC, Jon Sheiman, as AI platform leader.
“Our focus at IBM Watson Customer Engagement is on developing a thriving interchange between clients, partners and agency leaders, that are using Watson powered AI to change the way in which we all do business,” Mullins stated in his LinkedIn post. “This requires a very particular set of skills and experience to push the frontiers of artificial intelligence in marketing, commerce and supply chain.
“Building and nurturing these critical CMO and agency relationships is a top priority for the IBM WCE business across Asia-Pacific. We’ve seen the impact Watson can bring to brands and agencies by embedding AI into the everyday applications of marketing and ecommerce professionals. This impact is to help them take action with confidence - delivering insights and uncovering market opportunities.
“To maximise the opportunities this new partner frontier represents, we have appointed respected industry professionals who are leaders in their field.”
Sangster is specifically tasked with leading discussions with CMOs across Asia on the big picture of AI in marketing. Mullins said her experience as CEO for one of the industry's core associations was a key reason for her appointment.
Related: Sangster: Why associations must become the right-hand man to businesses
“We are excited to bring fresh perspectives to IBM Watson Customer Engagement and it’s a pleasure to welcome individuals as well-respected as Jodie, Jon and Jeremy to our team,” Mullins added.
The Watson Customer Engagement team is not new, but an extended version of the original IBM Commerce team with a broader focus on AI in marketing, commerce and the supply chain.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com
Anthony Idle
How Total Tools overhauled its omnichannel marketing
Well, you can always improve your service. Your customers will appreciate your efforts.
Mike Thompson
Report: Australian customer experience good but not great
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
Cotton Sarees Online
How data is driving the customers of a lifetime for BaubleBar
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?