Coca-Cola confirms returning marketing chief will lead South Pacific

FMCG giant confirms return of former marketing leader from Europe following departure of Lisa Winn

Lucie Austin
Lucie Austin

Coca-Cola has confirmed Lucie Austin as its local marketing leader once more after long-standing employee and marketing director of South Pacific, Lisa Winn, left the organisation.

Winn had been with the FMCG giant since 2002, rising up to marketing director for the South Pacific region in July 2014 with roles such as brand management, and director of strategic planning along the way. Prior to this, she held various roles at Unilever.


Winn was ranked 4th in the CMO50 of Australia’s most innovative and marketing leaders in 2016. Among the milestones of her time as marketing chief were launching the ‘colouryoursummer’ campaign, which she claimed ticked all the boxes in terms of innovative thinking, breaking norms and being disrupted. It was also the first time the team had produced a major campaign without any TV media spend.

Winn was also responsible for establishing an innovation incubator for Coca-Cola locally, working with startup entrepreneurs  and setting up the first ‘Red Garage’ co-founded team to come up with new business propositions off the back of the company’s existing assets.

More recently, she was tasked with bringing the company’s ‘One Brand’ strategy into the local market.

A company spokesperson confirmed Winn had already left the business and was planning to spend more time with her young family while consulting around brand strategy.

Meanwhile, Coca-Cola confirmed Lucie Austin had rejoined the Coca-Cola South Pacific team as marketing director, effective immediately. Austin served in the position from 2008-2013 before returning to the UK to take up the post of marketing director North West Europe and the Nordics (NWEN). In 2015, she was appointed the marketing director of the Western Europe business unit (when NWEN merged with the German and Iberian business units).

"During her last tenure at Coca-Cola, Lucie championed ‘always on’ consumer and shopper programs, built digital capability, and spearheaded a program of innovative new product developments and reformulations," the company said in a statement. "In 2011, she was the chief architect behind the hugely successful Australian-first ‘Share a Coke’ campaign which went on to be replicated across dozens of markets around the world."

More recently, as the head of marketing in Europe for Coca-Cola, Austin led the relaunch of Coke Zero Sugar across 14 markets, is credited with returning Fanta to strong growth, and launched new offering such as smartwater.

"Lucie brings with her exemplary marketing experience having served 10 years at The Coca-Cola Company and held senior roles in FMCG and healthcare sectors at Unilever, Campbells, and Boots Healthcare prior to joining the company," the statement read.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in