Coca-Cola confirms returning marketing chief will lead South Pacific

FMCG giant confirms return of former marketing leader from Europe following departure of Lisa Winn

Lucie Austin
Lucie Austin

Coca-Cola has confirmed Lucie Austin as its local marketing leader once more after long-standing employee and marketing director of South Pacific, Lisa Winn, left the organisation.

Winn had been with the FMCG giant since 2002, rising up to marketing director for the South Pacific region in July 2014 with roles such as brand management, and director of strategic planning along the way. Prior to this, she held various roles at Unilever.


Winn was ranked 4th in the CMO50 of Australia’s most innovative and marketing leaders in 2016. Among the milestones of her time as marketing chief were launching the ‘colouryoursummer’ campaign, which she claimed ticked all the boxes in terms of innovative thinking, breaking norms and being disrupted. It was also the first time the team had produced a major campaign without any TV media spend.

Winn was also responsible for establishing an innovation incubator for Coca-Cola locally, working with startup entrepreneurs  and setting up the first ‘Red Garage’ co-founded team to come up with new business propositions off the back of the company’s existing assets.

More recently, she was tasked with bringing the company’s ‘One Brand’ strategy into the local market.

A company spokesperson confirmed Winn had already left the business and was planning to spend more time with her young family while consulting around brand strategy.

Meanwhile, Coca-Cola confirmed Lucie Austin had rejoined the Coca-Cola South Pacific team as marketing director, effective immediately. Austin served in the position from 2008-2013 before returning to the UK to take up the post of marketing director North West Europe and the Nordics (NWEN). In 2015, she was appointed the marketing director of the Western Europe business unit (when NWEN merged with the German and Iberian business units).

"During her last tenure at Coca-Cola, Lucie championed ‘always on’ consumer and shopper programs, built digital capability, and spearheaded a program of innovative new product developments and reformulations," the company said in a statement. "In 2011, she was the chief architect behind the hugely successful Australian-first ‘Share a Coke’ campaign which went on to be replicated across dozens of markets around the world."

More recently, as the head of marketing in Europe for Coca-Cola, Austin led the relaunch of Coke Zero Sugar across 14 markets, is credited with returning Fanta to strong growth, and launched new offering such as smartwater.

"Lucie brings with her exemplary marketing experience having served 10 years at The Coca-Cola Company and held senior roles in FMCG and healthcare sectors at Unilever, Campbells, and Boots Healthcare prior to joining the company," the statement read.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in