South by Southwest day 1: Abuzz with new technology

Ogilvy Australia's Jason Davey reports from day one of the massive US conference

Bruce Mau
Bruce Mau

It’s that time of year again, when 80,000 people from all over the world gather in Austin, Texas for SXSW. A conference like no other in the world, SXSW explores the convergence of technology, film, music, science and art. And this convergence is producing innovations driven by the collaboration between designers, data scientists, film makers, creatives, developers, scientists, musicians and more. Even whole cities are collaborating toward an innovative new future.

With over 300 sessions across 24 tracks of programming over 7+ days, SXSW offers something for everyone. Here’s a flavour of just some of the topics covered:

A – Artificial Intelligence and Agile marketing

B – Blockchain beyond Bitcoin

C – Choice architecture

D – Data-driven storytelling

E – Envisioning holograms

F – Facebook IQ

G – Globalization and Government

H – Hacking yourself

I – Intelligent cities

J – Journalism of the future

K – K$upreme (a rap crew from Pasadena)

L – Lean Data

M – Machine learning

N – Nanotechnology

O – Organic hydroponics and the future of food

P – Public spaces and technology

Q – Quantum computing

R – Regulating AI and Robots

S – SEO in the age of conversation

T – Tech and Humanity; Embedding empathy in experience

U – Understanding the human side of automation

V – Voice and gesture

W – What’s next after Advertising?

X – Xenia Grigat (beatbox entertainer)

Y – Youth power

Z – Zen in the workplace

There’s a swag full of keynote speakers including Spike Lee (film director), Michael Dell (founder of Dell computers), Bozoma Saint John (chief brand officer for Uber), Guy Kawasaki (author/evangelist), Ray Kurzweil (one of the world’s leading inventors, thinkers, futurists, and AI visionaries) and even Arnold Schwarzenegger is going to make an appearance.

It’s the end of Day 1 and already my brain has been tickled by the excitement of the future including space exploration, design thinking at scale, localvism and recent developments in blockchain.

As always, there are some major themes that seem to pervade the conference. This year, artificial intelligence and its impact (both good and bad) on all industries is being much discussed, as well as exploring just how far reaching blockchain (not bitcoin) will be in changing the way the world transacts in business and beyond. This technology is as going to have as big an impact on the world as the internet did (in my opinion).

It’s evident here how quickly technology is accelerating change, and how connected everyone’s lives are becoming. From consumer devices, to autonomous vehicles, connected cities and even your digital footprint after death leaving you with a tax bill.

What’s important for marketers is working out which technologies and trends are going to impact their industry, and quickly getting started in understanding, implementing and experimenting. No-one can afford to wait and see what happens; those folks will be left behind in the wake of new competition. Fast-moving is not just a competitive advantage, it’s now a survival skill.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...

Praveen Kumar

The X factor in multicultural media planning and buying - Digital advertising - CMO Australia

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in