Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

The CMOs and brand leaders of Australia’s largest financial services, travel and retail companies have topped a new list of LinkedIn’s most powerful marketing profiles in Australia.

The meal delivery market has undergone something of a boom in recent years, with a plethora of options emerging that offer everything from home-delivered fine dining through to pre-prepared fresh meals and packaged raw produce you prepare yourself.

Many business owners are familiar with seasonally-driven demand. But for Emma Garland, peak seasons lasts only three months of the year, and there is never any guarantee it will ever come again.

The interconnected digital world has fundamentally shifted how people choose, share and value brand messaging and raised the importance of being ‘meaningful’ in order to stand out from the crowd.

The majority of advertising, marketing and media professionals are “uninformed” about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.

​Vodka Cruiser says its decision to partner on a cutting-edge content series specifically for Facebook Live has helped the brand reconnect with its young consumer base.

​Businesses are increasingly using Snapchat as an alternative to other social media sites in a bid to reach target audiences and communicate in a direct form with followers, without getting too personal, according to a new survey by Snaplytics.

Snapchat changed how users communicate by making entertainment the main objective. But with its IPO approaching, the company faces new challenges -- namely generating revenue..

​Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Facebook has revealed a host of new errors in its metrics and reporting for advertisers and says it’s overhauling metrics processes and stepping up transparency through third-party verification in order to combat concerns.

When you are running social media for any large business, the task can seem overwhelming – especially if there are just two of you to do so.

There are 3 million commercial IT professionals in Asia-Pacific making or influencing buying decisions, according to Lenovo’s Asia-Pacific marketing leader, Nick Reynolds.

Is there any stopping the rise of digital media? In 2013, the A/NZ operation of global beauty company, L’Oréal, was spending less than 15 per cent of its media budget on digital. Fast forward to 2016, and that has doubled to 30 per cent.

Carlton United Breweries has signed on as the exclusive Australian partner for a new social influencer app launched by boutique agency, Social Soup.

The rapid emergence of social media influencers presents marketers with yet another channel in the ever-fragmenting media landscape.

Fashionistas are a highly-social bunch, but they are also relatively rare, and very specific in their interests. So when the team behind Melbourne Spring Fashion Week (MSFW) decided to increase their use social of media to grow their audience, they were determined to get it right.

​GroupM’s CEO, Mark Lollback, and NAB’s CMO, Andrew Knott, have appeared on the latest list of most viewed Australian marketing profiles on LinkedIn for 2016.

Qantas has rolled out a new campaign called ‘Out of Office Travelogue’ aimed at transforming a user’s out-of-office auto reply into a real-time travel journal.

As the marketing manager for Frucor Beverages’ energy drink, V Energy, Craig Harkness’ target audience includes possibly the world’s hardest-to-reach segment: 18-to-24-year-olds.