Social Media Marketing

Social Media

How 2020 has changed the way brands engage on social media forever

2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.

Social Media

How the coronavirus crisis brought a new meaning to social media for brands

The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census.This increase in social media usage, coupled with the shift towards ecommerce, has created a commercial imperative for brands and businesses to understand consumer behaviour across social platforms, according to the agency.​

Digital Marketing

Suncorp aims to inspire with Pinterest as platform reports rising consumer demand for positivity

Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

Social Media

Study: Gen Z are huge opportunity for brands

​Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.

Digital Marketing

Industry: Snapchat's first B2B marketing push is a timely, smart move

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.

Social Media

Microsoft looks to buy TikTok

Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.

Digital Marketing

Why the COVID-19 crisis has elevated influencer marketing

It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among the global influencer community and their followers.

Digital Marketing

Buy Aussie Now marketplace launches

In a bid to help local businesses affected by coronavirus restrictions, a new marketplace for Australian-made and owned products has now launched. Buy Aussie Now, which started as an Instagram page in mid-March as the nation prepared to shut down with the Coronavirus, has developed into a new platform to showcase local businesses.

Digital Marketing

The power of fangelism

Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions division.

Digital Marketing

TikTok makes play for marketers

TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly during the COVID-19-enforced lockdown.

Social Media

Facebook announces new measures to tackle harmful content

Facebook has announced it’s tightening its rules around hurtful content as more brands boycott the platform. Facebook COO, Sheryl Sandberg, shared the platform’s renewed efforts from its second civil rights audit.

Digital Marketing

TikTok launches local office

Video sharing platform TikTok has opened an Australian office with Lee Hunter heading up the local consumer business as GM and Brett Armstrong taking the reins as GM for global business solutions in Australia.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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