The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space. So what are the things marketers should avoid doing when implementing an effective social media strategy?

Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers.

Facebook rolls out wow, sad, haha, angry and love as reaction options.

Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.

Twitter is looking to better assist brands with customers using its social media platform for customer service, offering two new tools to manage interactions.

B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.

Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.

It can be hard to rise above competitive noise, especially when your market includes some less-than-reputable competitors. For energy efficiency specialist, Energy Makeovers, success has meant avoiding the reputational damage that arises when poor service from some players has impacted all.

Like any sector in Australia, the motor industry is seeking to find more innovative and creative ways to engage customers through digital and social channels.

​There’s no doubt consumers have become increasingly demanding around how brands engage with them via social media platforms. And the pressure is on marketers to quickly adapt their communications and engagement strategies if they hope to transform social interactions into customer advocacy and loyalty.

Travel group, Helloworld, is claiming its recent #helloworldRelay social media initiative a success after chalking up more than 10,000 enquiries from customers over a seven-day sales period.

Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.

Mondelez International has taken the wrappers off its latest digitally driven marketing campaign for Cadbury TimeOut under its Media Innovators program.

The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.

​Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Digital transformation is one of the key drivers behind leading fitness and music provider Les Mills strategy to leverage customer engagement with over 17,000 clubs around the world, according to Les Mills International CIO, Aaron O’Brien.

Instagram is looking to open up more ways for brands to increase awareness and drive targeted audience interactions off the back of its growing and highly engaged international user base.

A home-grown social site facilitating peer-to-peer recommendations between consumers while providing brands with data-driven insights into their customer advocates has officially launched in Australia.