Blackmores aims at consumer wellbeing with AI-powered Well bot

Company joins growing list of brands looking to chatbots as a way of improving consumer engagement and service

Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.

The Well Bot debuted as part of the brand’s 2017 Australian Open sponsorship and campaign, and allows users to access a personalised digital ‘wellbeing’ coach via Facebook Messenger or SMS to provide tips and action plans based around their lifestyle. Consumers using the AI bot also gain access to discount codes and offers across the Blackmores product range.

The personalised tips and advice are based around users completing a series of questions first. The bespoke bot was designed by digital agency, Bastion EBA, is context aware, and based around consumers engaging via natural language.

The bot initially launches as part of the Blackmores Wellbeing Oasis onsite at the Australian Open in Melbourne, and accessible through eight kiosks. Those who engage with the bot onsite will then be given a Blackmores Superfood sample suited to their needs.

“We are very excited to be launching the Blackmores Well Bot during this year’s Australian Open,” Blackmores managing director, Dave Fenlon, said. “Fans both on the ground and those enjoying the tennis around the country will have the change to interact with our wellbeing coach to help them with achieving their wellbeing goals for 2017.”

Chat bots powered by machine learning and AI are quickly becoming part of the marketing and customer engagement arsenal of brands worldwide.Bots are also quickly becoming the foundation for the rise of conversational commerce.

These messaging bots are automated programs designed to interpret and deliver messages in a similar way to human-based interaction.

The rapid popularity of bots got a big boost in 2016 after Facebook announced it was investing in integrating chat bots into Facebook Messenger. Other examples of intelligence bots are Apple’s Siri and Microsoft’s Cortana.

Read more about how chatbots could change your marketing strategy here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in