Company joins growing list of brands looking to chatbots as a way of improving consumer engagement and service
Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.
The Well Bot debuted as part of the brand’s 2017 Australian Open sponsorship and campaign, and allows users to access a personalised digital ‘wellbeing’ coach via Facebook Messenger or SMS to provide tips and action plans based around their lifestyle. Consumers using the AI bot also gain access to discount codes and offers across the Blackmores product range.
The personalised tips and advice are based around users completing a series of questions first. The bespoke bot was designed by digital agency, Bastion EBA, is context aware, and based around consumers engaging via natural language.
The bot initially launches as part of the Blackmores Wellbeing Oasis onsite at the Australian Open in Melbourne, and accessible through eight kiosks. Those who engage with the bot onsite will then be given a Blackmores Superfood sample suited to their needs.
“We are very excited to be launching the Blackmores Well Bot during this year’s Australian Open,” Blackmores managing director, Dave Fenlon, said. “Fans both on the ground and those enjoying the tennis around the country will have the change to interact with our wellbeing coach to help them with achieving their wellbeing goals for 2017.”
Chat bots powered by machine learning and AI are quickly becoming part of the marketing and customer engagement arsenal of brands worldwide.Bots are also quickly becoming the foundation for the rise of conversational commerce.
These messaging bots are automated programs designed to interpret and deliver messages in a similar way to human-based interaction.
The rapid popularity of bots got a big boost in 2016 after Facebook announced it was investing in integrating chat bots into Facebook Messenger. Other examples of intelligence bots are Apple’s Siri and Microsoft’s Cortana.
Read more about how chatbots could change your marketing strategy here.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia