Blackmores aims at consumer wellbeing with AI-powered Well bot

Company joins growing list of brands looking to chatbots as a way of improving consumer engagement and service

Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.

The Well Bot debuted as part of the brand’s 2017 Australian Open sponsorship and campaign, and allows users to access a personalised digital ‘wellbeing’ coach via Facebook Messenger or SMS to provide tips and action plans based around their lifestyle. Consumers using the AI bot also gain access to discount codes and offers across the Blackmores product range.

The personalised tips and advice are based around users completing a series of questions first. The bespoke bot was designed by digital agency, Bastion EBA, is context aware, and based around consumers engaging via natural language.

The bot initially launches as part of the Blackmores Wellbeing Oasis onsite at the Australian Open in Melbourne, and accessible through eight kiosks. Those who engage with the bot onsite will then be given a Blackmores Superfood sample suited to their needs.

“We are very excited to be launching the Blackmores Well Bot during this year’s Australian Open,” Blackmores managing director, Dave Fenlon, said. “Fans both on the ground and those enjoying the tennis around the country will have the change to interact with our wellbeing coach to help them with achieving their wellbeing goals for 2017.”

Chat bots powered by machine learning and AI are quickly becoming part of the marketing and customer engagement arsenal of brands worldwide.Bots are also quickly becoming the foundation for the rise of conversational commerce.

These messaging bots are automated programs designed to interpret and deliver messages in a similar way to human-based interaction.

The rapid popularity of bots got a big boost in 2016 after Facebook announced it was investing in integrating chat bots into Facebook Messenger. Other examples of intelligence bots are Apple’s Siri and Microsoft’s Cortana.

Read more about how chatbots could change your marketing strategy here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

Latest Podcast

More podcasts

Sign in