Blackmores aims at consumer wellbeing with AI-powered Well bot

Company joins growing list of brands looking to chatbots as a way of improving consumer engagement and service

Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.

The Well Bot debuted as part of the brand’s 2017 Australian Open sponsorship and campaign, and allows users to access a personalised digital ‘wellbeing’ coach via Facebook Messenger or SMS to provide tips and action plans based around their lifestyle. Consumers using the AI bot also gain access to discount codes and offers across the Blackmores product range.

The personalised tips and advice are based around users completing a series of questions first. The bespoke bot was designed by digital agency, Bastion EBA, is context aware, and based around consumers engaging via natural language.

The bot initially launches as part of the Blackmores Wellbeing Oasis onsite at the Australian Open in Melbourne, and accessible through eight kiosks. Those who engage with the bot onsite will then be given a Blackmores Superfood sample suited to their needs.

“We are very excited to be launching the Blackmores Well Bot during this year’s Australian Open,” Blackmores managing director, Dave Fenlon, said. “Fans both on the ground and those enjoying the tennis around the country will have the change to interact with our wellbeing coach to help them with achieving their wellbeing goals for 2017.”

Chat bots powered by machine learning and AI are quickly becoming part of the marketing and customer engagement arsenal of brands worldwide.Bots are also quickly becoming the foundation for the rise of conversational commerce.

These messaging bots are automated programs designed to interpret and deliver messages in a similar way to human-based interaction.

The rapid popularity of bots got a big boost in 2016 after Facebook announced it was investing in integrating chat bots into Facebook Messenger. Other examples of intelligence bots are Apple’s Siri and Microsoft’s Cortana.

Read more about how chatbots could change your marketing strategy here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in